Responsible Media Forum

The RMF has published its Responsible AI Principles for the Media Sector!   Developed in collaboration with the 2026 RMF AI Working Group, the principles outline the key areas that the media sector should consider when developing and implementing AI in their content and operations. The five principles are structured around the following themes: 1. Transparency and explainability 2. Responsibly managing the impact of AI on colleagues, society, and the environment 3. Fairness and accuracy 4. Safety and security, and protecting Intellectual Property 5. Implement robust AI governance processes with accountability and human oversight   A huge thank you to all RMF participants who contributed their expertise, insights, and time throughout 2026 to make this work possible!   Read the principles here: https://lnkd.in/eE7hQekK   #ResponsibleAI #ArtificialIntelligence #Media

The Responsible Media Forum is pleased to announce it has published its 2026 Value of Media Report! At a time of rapid change in how information is created, distributed, and consumed, understanding the value of media has never been more important. Drawing on desk-based research, expert interviews, and industry perspectives, this report evaluates the societal, economic and democratic value that media creates, amplifies or limits for society, distinguishing between the roles played by 'human-based' and 'technology-based' media.   As the media landscape continues to evolve, we hope this report helps to inform industry discussions and supports efforts to protect and grow media's value to society. A huge thank you to the RMF participants and expert contributors who helped shape this work. You can read the report here: https://lnkd.in/gX5aeKS5

Thank you all for making Mirrors or Movers XIV a huge success! We hope you found the discussions on Accountable Innovation: Aligning AI, Sustainability, and Public Trust insightful and thought-provoking. Across the day, we explored how AI is transforming the media landscape and the future of trusted journalism; changing public attitudes towards trust, misinformation and AI; the key tensions and possible solutions that we face to when it comes to children's rights in an AI world; the environmental impact of AI and approaches to reducing emissions; and how AI is reshaping content across different media formats. Stay tuned for next year's Mirrors or Movers event at mirrorsormovers.com.

⏰ 1 week to go: Mirrors or Movers 2026 AI is transforming media faster than ever. But how do we balance innovation, sustainability and public trust? Join us on 30 September at Pearson, London, for a day of candid conversations with industry leaders exploring exactly that. The full agenda is now on our website https://lnkd.in/eYiNHxQe Highlights include: 🎤 Nic Newman on AI and the future of trusted journalism 🎤 Ben Page on trust, misinformation and public attitudes to AI 🌍 Expert panels on human rights, AI's environmental impact, and how AI is reshaping media If you work in media, content, technology, communications, sustainability or public affairs, this is a conversation you won't want to miss. 📅 30 September 2026 📍 Pearson, 80 Strand, London Limited places remain. Register via Luma: https://luma.com/cloqmd5z #MirrorsOrMovers2026 #AI #Media #ResponsibleAI #Sustainability #PublicTrust

Can AI strengthen media without compromising trust, human rights or sustainability? These are some of the questions we'll be tackling at Mirrors or Movers 2026. Join leading voices from the industry to explore: ✓ The future of AI in media  ✓ Trust in an AI-driven information ecosystem  ✓ Human rights implications of emerging technologies  ✓ Real-world AI use cases in media content  ✓ The environmental footprint of AI 📅 30 September 2026  📍 Hybrid event: London + Virtual Register your interest via Luma today and join the conversation shaping the future of accountable innovation: https://luma.com/cloqmd5z #AI #Media #ResponsibleInnovation #Sustainability #PublicTrust 

📅 One month to go until Mirrors or Movers 2026! On 30 September, the Responsible Media Forum (RMF) will bring together leaders from media, sustainability, technology, and academia for the 14th edition of Mirrors or Movers at Pearson's offices in London. This year's theme, "Accountable Innovation: Aligning AI, Sustainability, and Public Trust," will explore one of the most pressing questions facing the sector: how can organisations harness the opportunities of AI while maintaining public trust and advancing sustainability goals? Attendees can expect a day of keynote presentations, expert panels, and thought-provoking discussions covering: 🔹 Trust in media in the age of AI 🔹 The environmental and social impacts of emerging AI technologies 🔹 Responsible innovation and AI governance   Whether you're working in media, technology, sustainability, policy, or communications, this event offers a valuable opportunity to hear from industry leaders and join the conversation on the future of accountable innovation. 🎟️ Registration is still open via Luma: https://luma.com/cloqmd5z This is a hybrid event, with limited in-person places available and unlimited virtual attendance. #MirrorsOrMovers #ResponsibleMediaForum #AI #Sustainability

📢 The Agenda is now live for Mirrors or Movers 2026! Join us on 30 September as we explore Accountable Innovation: Aligning AI, Sustainability, and Public Trust Register your interest today: https://luma.com/cloqmd5z #MirrorsOrMovers #AI #Trust #Sustainability

📢 Join us at the RMF's 14th edition of the Mirrors or Movers conference to explore this year's theme of "Accountable Innovation: Aligning AI, Sustainability, and Public Trust". We will discuss how the rapid adoption of AI is reshaping the information landscape and what this means for media, sustainability, and society. 📅 30 September 2026 🕐 12:00–17:00 📍 In-person at Pearson, 80 Strand, London — or join us online 🎟️ Register now: https://luma.com/cloqmd5z Stay tuned and find further details on our website: https://lnkd.in/e99jVHGE

📢 We're excited to announce ATRESMEDIA as new signatories of the Media Climate Pact!   By signing the Pact, Atresmedia commits to: 1⃣ Setting science-based targets validated by the SBTi by 2028. 2⃣ Driving change to climate-friendly lifestyles with their content.   https://lnkd.in/d2p5kvB

Our 2025 Materiality Report is here! It is the output of a year’s worth of research, interviews, and stakeholder engagement across 2025 to understand which sustainability topics may be material to the sector. It builds upon the five materiality reports published by the RMF since 2005. We hope that it is a useful tool anyone in media, whether they are preparing their own materiality assessments, developing their sustainability strategy, drafting sustainability disclosures, or a combination of the above. https://lnkd.in/ePxNnB6u