Business Communication Skills

I've coached 400+ CEOs. The best ones don't communicate better. They communicate differently. While average leaders wing it, great ones use proven methods that turn conversations into opportunities. After 20+ years studying top performers, I've identified 7 communication systems that separate good from great. (Save this. You'll need it for your next big meeting.) 1. The 3 Levels of Listening Stop listening to reply. Start listening to understand. Level 1: You're thinking about your response Level 2: You're focused on their words Level 3: You're reading the room—energy, tone, silence One CEO used this to uncover why his top performer was really leaving. Saved a $10M account. 2. What? So What? Now What? Transform rambling updates into decisive action. What = The facts (30 seconds max) So What = Why it matters to the business Now What = The specific decision needed Cut meeting time by 40%. 3. PREP Method Never fumble another investor question. Point: Your answer in one sentence Reason: Why you believe it Example: Proof from your business Point: Reinforce your answer Practice this for 5 minutes daily. Sound prepared always. 4. RACI Matrix Kill confusion before it starts. Responsible: Who does the work Accountable: Who owns success/failure (only ONE person) Consulted: Who gives input Informed: Who needs updates Projects with clear RACI are 3x more likely to succeed. 5. Story of Self/Us/Now Move hearts, not just minds. Story of Self: Why YOU care (personal conviction) Story of Us: Our shared challenge Story of Now: The urgent choice we face This framework has helped politicians win. It'll help you raise capital or inspire your team to meet a big goal. 6. The Pyramid Principle Get board approval in half the time. Start with your recommendation Give 3 supporting arguments (max) Order by impact (strongest first) Data goes last, not first McKinsey consultants swear by this. So should you. 7. COIN Feedback Model Make tough conversations productive. Context: When and where it happened Observation: What you saw (facts only) Impact: The business consequence Next: Agreed action steps No more avoided conversations. No more resentment. Your next funding round, key hire, or major deal doesn't depend on working harder. It depends on communicating better. Because in the end, leadership isn't about having all the answers. It's about asking better questions, listening deeper, and communicating with precision. Your team is waiting for you to lead like this. P.S. Want a PDF of my Leadership Communication Cheat Sheet? Get it free: https://lnkd.in/dbaSN9fJ ♻️ Repost to help a founder level up their communication. Follow Eric Partaker for more leadership tools.

One skill separates great communicators from average ones: Perspective-taking. The ability to see things from someone else’s point of view. But most people do it wrong. Here’s how to do it right, especially when you’re leading or being led: When you’re the boss, persuading down: You’re trying to convince Maria on your team to do something different. She’s pushing back. Your instinct might be to assert your authority. But that’s a mistake. Here’s why… Research shows: The more powerful you feel, the worse your perspective-taking becomes. More power = less understanding. So if you want to persuade Maria, don’t lean into your title. Do the opposite: dial your power down, just briefly. Try this: Before the next conversation, remind yourself: Maria has power too. I need her buy-in. Maybe she sees something I don’t. Lower your feelings of power to raise your perspective. From that place, ask: → What does she see that I’m missing? → What might be in her way? → What’s a win-win outcome? That shift changes the entire dynamic. Instead of steamrolling, you’re collaborating. And that’s how you earn trust and results. Now flip it. You’re the employee persuading your boss. It’s a high-stakes moment. You’re nervous. So do you appeal to emotion? No. Drop the feelings. Focus on interests. Here’s the key question: “What’s in it for them?” Not how you feel. Not your big dream. → Will it save time? → Improve performance? → Help them hit their goals? Make it about their world, not yours. Why? Because every boss has a mental shortcut: → Does this employee make my life easier or harder? Be the person who brings clarity, ideas, and upside. Not complaints, drama, or friction. In summary: → Persuading down? Dial down your power to see clearer. → Persuading up? Focus on their interests, not your emotions. Perspective-taking is a superpower, if you learn how to use it. Now practice, practice, practice.

This Teacher Changes 30 Lives Each Morning Here's Why This Works Every morning, a teacher greets her students one by one - not with rules, but with choice: A hug, A high-five, a nod, or quiet. A ritual so simple. Yet it tells 30 children: You are seen. You are safe. You belong. Here’s what this teaches us about leadership - and how to apply it at work: 1. Honor Autonomy (Self-Determination Theory) When people get to choose how they engage, they show up with more agency. Autonomy isn’t about letting go of structure - it’s about giving room to opt in. Try this: 🔷 Let people set their own work cadence - async, deep focus, or collaborative sprints 🔷 Ask: “What support looks best for you right now?” *** 2. Create Micro-Moments of Connection (Broaden-and-Build Theory) We don’t need hour-long one-on-ones to build trust. A genuine check-in. A name spoken with intention. That’s the glue. Try this: 🔷 Pause to celebrate effort, not just outcomes - a quick voice note, a public thank-you 🔷 Remember small details - a kid’s soccer game, a partner’s surgery - and follow up *** 3. Signal Safety in Small Ways (Polyvagal Theory) The nervous system responds before the intellect does. Safety is felt first. And safe leaders create brave spaces. Try this: 🔷 Ask: “Is now a good time?” before giving feedback or asking for decisions 🔷 Stay calm and present, especially when tensions rise - your tone sets the tone *** 4. Design for Anticipatory Joy (Affective Forecasting) The brain lights up for what’s coming next. The ritual at the door gave students a reason to show up smiling. Try this: 🔷 Drop a kind, unexpected message in the team chat - just because 🔷 Celebrate mundane milestones - 100 days in the role, 50th client call, 1st brave no *** 5. Anchor Culture in Meaningful Rituals (Harvard Research on Rituals) Rituals are memory-makers. They codify values in action - they say, this is who we are. Try this: 🔷 End each quarter with storytelling: what stretched us? what did we learn? 🔷 Welcome new hires not with logistics, but with a story of your team's "why" *** This teacher didn’t redesign the curriculum. She redesigned how people enter the day. You don’t need a big title to lead like that - Just the courage to meet people at the door. 💬 What’s one ritual you’ve seen shift the energy of a space - or want to create where you work? 🔁 Repost to inspire kind actions in the workplace. 🔔 Follow Bhavna Toor for more on conscious leadership.

As Duarte grew, I’d hear feedback that decisions were made too slowly, which confused me. In reality, we didn’t have a system to recognize when the team was asking for a decision. We thought they were just informing us, so decisions would languish. We weren’t ignoring them, failing to act, or even making incorrect decisions... We just didn’t realize a decision needed to be made in the first place. It dawned on the exec team that the lack of clarity during the conversation is what slows teams down. Leaders and teams can share the same language for decision-making. Much of it is about shaping recommendations that actually lead to the right type of action and making the urgency clear. Here’s the shift that changed everything… We started mapping every decision against two factors: urgency and risk. Low risk, low urgency: Decide without me. Your team runs with it. Low risk, high urgency: Inform on progress. They update you, but keep driving. High risk, low urgency: Propose for approval. They bring a recommendation, and you decide together. High risk, high urgency: Escalate immediately. You're in it together, right now. Once my team understood which quadrant a decision lived in, they knew exactly how to approach me. And I knew exactly what my role was. The framework gave us a shared language. People can’t act on ideas if they don’t understand how decisions are made. Leaders should define how recommendations move from idea to approval to action. That transparency keeps progress from stalling. Remember: One of the biggest threats to your company isn't a lack of good ideas. It's a lack of clarity. #Leadership #ExecutiveLeadership #OrganizationalCulture #DecisionMaking

I got fired twice because I had poor soft skills. Then, I became VP at Amazon, where my job was more than 80% based on soft skills. This was possible because I stopped being an outspoken, judgmental critic of other people and improved my soft skills. Here are 4 areas you can improve: Soft skills are one of the main things I discuss with my coaching clients, as they are often the barrier between being a competent manager and being ready to be a true executive. Technical skills are important, but soft skills are the deciding factor between executive candidates a lot more than technical skills are. Four “soft skill” areas in which we can constantly improve are: 1) Storytelling skills Jeff Bezos said, “You can have the best technology, you can have the best business model, but if the storytelling isn’t amazing, it won’t matter.” The same is true for you as a leader. You can have the best skills or best ideas, but if you can’t communicate through powerful storytelling, no one will pay attention. 2) Writing Writing is the foundation of clear communication and clear thinking. It is the main tool for demonstrating your thinking and influencing others. The way you write will impact your influence, and therefore will impact your opportunities to grow as a leader. 3) Executive Presence Executive presence is your ability to present as someone who should be taken seriously. This includes your ability to speak, to act under pressure, and to relate to your team informally, but it goes far beyond any individual skill. Improving executive presence requires consistently evaluating where we have space to grow in our image as leaders and then addressing it. 4) Public Speaking As a leader, public speaking is inevitable. In order the get the support you need to become an executive, you must inspire confidence in your abilities and ideas through the way you speak to large, important groups of people. No one wants to give more responsibility to someone who looks uncomfortable with the amount they already have. I am writing about these 4 areas because today’s newsletter is centered around how exactly to improve these soft skills. The newsletter comes from member questions in our Level Up Newsletter community, and I answer each of them at length. I'm joined in the newsletter by my good friend, Richard Hua, a world class expert in emotional intelligence (EQ). Rich created a program at Amazon that has taught EQ to more than 500,000 people! The 4 specific questions I answer are: 1. “How do I improve my storytelling skills?” 2. “What resources or tools would you recommend to get better in writing?” 3. “What are the top 3 ways to improve my executive presence?” 4. “I am uncomfortable talking in front of large crowds and unknown people, but as I move up, I need to do this more. How do I get comfortable with this?” See the newsletter here: https://lnkd.in/gg6JXqF4 How have you improved your soft skills?

Five years into my PhD, I was presenting my research at a conference. I had: Crafted elegant econometric models. Collected and cleaned mountains of data. Run countless regressions. Found statistically significant results. I finished my presentation, feeling confident. Then came the question that shattered me: "So what? Why should anyone care about this?" I froze. In all my technical brilliance, I had failed to answer the most fundamental question: How does this research matter in the real world? This moment transformed how I approach everything: I stopped hiding behind complex equations and technical jargon. I started asking "who benefits?" before starting any project. I learned to communicate impact first, methodology second. I began connecting my work to human problems, not just academic gaps. The most valuable skill I developed wasn't statistical modeling or data analysis. It was the ability to translate complex ideas into real-world significance. At Amazon, this lesson pays dividends daily. Technical excellence without clear impact is just intellectual exercise. For PhDs transitioning to industry: Your technical skills might get you the interview, but your ability to articulate why your work matters will get you hired and promoted. For current PhD students: Practice explaining your research to non-specialists. If your grandmother can't understand why your work matters, you haven't found its true value yet. What was your "so what?" moment? When did you realize your technical skills needed to be matched with impact storytelling? More PhD insights coming next Thursday! Hit follow + 🔔 to join the journey! #PhDHindsight

Early in my career as a CFO, I opened a 60-slide board deck to present in our quarterly meeting. By slide 4, the Chair stopped me and asked, “Cameron, what do you want from us?” That question stung and it changed how I run boards forever. 💡 Board meetings aren’t report-outs. They’re decision forums. It’s not about reciting metrics or proving effort. It’s about getting clarity on what moves next. 🎯 Here’s the 3-step formula I now follow to make that happen: 1) Start with the ask. Before you open your deck, be clear on what you need from the board. A decision? A green light? A perspective? If you can’t summarize your ask in one sentence, you’re not ready to present. 2) Simplify the narrative. Most CFOs think the board wants everything. They don’t. They want the why and the so what. Cut the noise, connect the dots, and frame every slide around what truly matters to the business. 3) Tie every metric to a story. Don’t stop at “what happened.” Explain “why it matters” and “what we’ll do next.” Every metric should lead somewhere, otherwise, it’s trivia. Once I reframed meetings around action, everything changed. Our discussions became faster, decisions clearer, and execution sharper. ⚡ That shift also supercharged trust. The board began seeing finance not as a function but as a strategic partner that keeps the business moving forward. If you’re a CFO still measuring success by how much you present → flip it. Measure it by how clearly the board moves after you’re done. P.S. I advise CFOs and VPs of Finance on building decision clarity, tighter narratives, and leadership rhythms that move the business forward. Reach out if you want to strengthen how your team shows up in the boardroom.

“We bought SAP to run our business… not to learn SAP.” That one line from a CFO changed everything for me. And it stuck with me — because I’ve seen it play out in too many projects. 👉 Consultants walk into workshops ready to show off system flows, app tiles, and “standard best practices.” 👉 Business users sit through the walkthroughs politely… while silently wondering “what does any of this have to do with how we actually work?” They don't need to learn how SAP works. They need to understand how SAP supports their business. And that’s where the disconnect happens. We assume nodding means understanding. We assume silence means agreement. But by the time UAT hits, that confusion shows up as frustration. If you're aiming to become a truly sought-after SAP consultant, here's your superpower: 🧠 Learn their business like it’s your own. 🗣️ Speak in their language, not SAP lingo. 🪞Reflect processes back to them in simple terms, not system jargon. 💬 Make them feel heard and empowered, not trained. The best consultants don’t impress with complexity. They build trust with clarity. Next time you walk into a meeting, ask yourself: “How can I run this conversation differently?” Your job isn’t to get the business to fit SAP. It’s to shape SAP around the business. Let’s raise the standard. 💬 What’s the best (or worst) business workshop you’ve been part of? Drop it in the comments — I’d love to hear real-world stories. #SAP #S4HANA #ASAR4SAP #TeamASAR #SAPConsulting #BusinessTransformation #ERPProjects #SpeakBusiness #DigitalTransformation #SAPExperts #UAT #ASARDigital

A Japanese candidate was rejected over "Poor English” Then he went and generated $9M for a competitor Here's why this US CRO regretted his decision... The CRO wanted someone who sounded like him - articulate, confident, full of business jargon. Meanwhile, the candidate was brilliant at building relationships, understood the local market deeply, and had an impeccable reputation with customers and his team. But in the interview, he was humble. He didn't brag about his achievements. And his English, while adequate, wasn't polished. The CRO didn’t hold back. "He lacks confidence. He doesn't seem like a leader." What the CRO missed was that in many Asian cultures, the best leaders don't promote themselves - they let their work speak for itself. They prioritize listening over talking. Building consensus over commanding. And most importantly, they know how to navigate the complex cultural nuances that make or break deals in APAC. This CRO isn’t the only leader I know who thinks like this. The sad truth is that many companies lose exceptional talent because they expect leaders in Japan, Korea, China, and Singapore to communicate and present themselves like their counterparts in their home country. So, if you're expanding into APAC, here's my advice: Partner with someone who understands the local landscape. Someone who can help you recognize what "great" looks like in these markets - even when it doesn't match your "normal" expectations. Because the most capable APAC leaders might not be the ones who speak perfect English or dominate the room. They're the ones who can build the teams, drive the revenue, and earn the trust of your customers. And that's what really matters.

Many accountants email the balance sheet and income statement to their CEOs and think,   “Job done.”  But here’s the problem: Your CEO is not necessarily trained in reading financial statements. Even if they were, you've just given them an assignment to "figure it out" If your boss doesn’t understand the numbers, then you haven’t communicated. You’ve just forwarded a report.  🚨 A financial statement without context is just data.   📊 Your job is to turn that data into insights.  How to Present Financials the Right Way  📌 1️⃣ Give a One-Page Summary 🔹 Highlight key figures—Revenue, Profit, Cash Flow, and Key Ratios.   🔹 Include clear takeaways (e.g., “Revenue grew 10%, but margins dropped due to rising costs.”).   🔹 Avoid technical jargon—simplify complex metrics.  📌 2️⃣ Answer the Big Questions   Your CEO doesn’t want numbers—they want meaning. Help them understand:   🔹 What changed? (“Profit dropped 5% due to higher shipping costs.”)   🔹 Why did it happen? (“Fuel prices increased 20% this quarter.”)   🔹 What should we do next? (“We should renegotiate supplier contracts.”)  📌 3️⃣ Use Visuals   🔹 Graphs > Tables—a well-designed chart can explain in seconds.   🔹 Use color-coded trends (e.g., 🔴 Negative, 🟢 Positive).   🔹 Keep it clean—no clutter, no distractions. 📌 4️⃣ Speak the CEO’s Language   🔹 Skip the accounting terminology—focus on impact.   🔹 Tie financials to business goals:     - Sales grew 15% → “We’re expanding market share.”     - Cash flow dipped → “We need to tighten collections.” ✅ Financial statements don’t speak for themselves—you do.   ✅ Numbers are useless without insights.  If your CEO isn’t making better decisions because of your reports, then your job isn’t done.  💡 Don’t just report numbers—explain them. That's how you add value and impact.