🔐 The State of Authentication UX in 2024. How people keep track of their passwords, why passwords are bad and what to use instead ↓ Over the years, we’ve been serving users fairly badly when it comes to their authentication experience. We set up rigorous password requirements, we make people go through password recovery loops, we ask security questions, we log out users periodically and once something goes wrong, users get locked out for hours or days. According to the latest research (sources in the comments), that’s where we are today in terms of authentication UX: – 38% of users write passwords down as sticky notes – 32–84% reuse the same password (private/company) – 54% of rely solely on their memory – 40% of fail answering security questions – 32% of use a password manager (e.g. LastPass, 1Password) – 31% of have used FaceID authentication – 29% of have used fingerprint scanning – 25–31% of users reset their passwords at least weekly – 18.75% avg. eCommerce abandonment due to pass resets – 4mins is the avg. time to recover access by password reset – 3h is average employee lock out time due to authentication – 29% had their social profile credentials stolen or leaked – 39% organizations have faced malware/phishing attacks – 29% of the helpdesk time is required to deal with auth issues – 40% of users have 2-Factor-Authentication (2FA) turned on – 65% of products use SMS-based 2FA (vulnerable to SIM swapping) – 95% of companies plan to transition to passwordless auth – 31% of companies are now implementing passkeys We do so for a good reason of course. For the sake of security, on user’s behalf. Yet as Jared Spool said once, usability should prevail over security. If a product is not usable, it’s also not secure. That’s when people start using private email accounts and put passwords on sticky notes because they forget them. So as designers, we try to make it easy to use for people who should have access, often making it totally unusable for people who don’t have access. But different products have different value for different people. So we need to think in terms of stages of security and layers of authentication. The future of authentication UX is passwordless. At minimum, it’s 2FA-based, and at its best, it relies on passkeys (https://passkeys.dev) — a relatively new technology that is now widely supported in all major browsers and on native platforms. With passkeys, users set up their credentials and store them securely on their device, with one set of keys per product or service, without having to type or retype or recover password at all. The experience is seamless and secure, and it works across devices, too. The best authentication is a quiet one. So instead of reviewing password requirements, perhaps we could start abandoning passwords altogether. It will serve users well, creating a quiet and secure auth UX, and it will serve businesses well, saving time, money and waste in security and support. #ux #auth
Future of Passwordless Authentication
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Let’s talk passwords: Could biometrics and AI be the end of traditional password security? As cyber threats become more sophisticated, it’s clear that traditional password-based security systems are no longer enough. Here’s why the future might be password-free: → The Weakness of Passwords Over 80% of data breaches are linked to weak or compromised passwords. This alarming statistic is driving the shift toward password-less authentication methods, with tech giants like Microsoft, Google, and Apple already leading the way with innovations like facial recognition and hardware security keys. → The Promise of Biometrics Biometric authentication—think fingerprint scanning, facial recognition, and voice ID—offers a level of security passwords can’t match. ✨ Enhanced Security: Biometric traits are unique and difficult to replicate, reducing the chances of unauthorized access. ✨ Convenience: No more remembering complex passwords! Biometric systems provide quick, seamless access using traits that are always available. But, the transition isn’t without its challenges: 🔐 Privacy Concerns: Unlike passwords, biometrics can’t be changed if compromised. 💡 Access Barriers: Not all devices are equipped with biometric capabilities, limiting widespread adoption. → The AI Advantage AI is stepping in to revolutionize how we think about authentication: ⚙️ Behavioral Biometrics: AI can analyze user behavior—like typing patterns and mouse movements—to continuously authenticate, adding an extra layer of security. ⚙️ Real-Time Threat Detection: AI can monitor logins for unusual activity, flagging potential threats in real time. ⚙️ Adaptive Authentication: Based on contextual factors (location, device), AI adjusts authentication methods for enhanced security without sacrificing user convenience. The future outlook? The shift to password-less authentication is inevitable, driven by the need for more secure and user-friendly digital experiences. However, this transition comes with its own set of hurdles: privacy concerns, accessibility issues, and the need for infrastructure upgrades. In conclusion, while biometrics and AI show great promise, achieving a truly password-less future will require addressing these challenges—ensuring privacy, accessibility, and adaptability to evolving threats. The question is no longer if, but when we’ll make the leap.
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Ok, so AI is going to crush your standard auth and bypass 1st gen MFA. Attackers are getting smarter. Attacks are faster than ever. Stolen creds are the last step, not the first now and are used immediately. We’ve spent a decade telling people to turn on two-factor authentication. And it worked. MFA became the baseline. But attackers adapted. Adversary-in-the-middle phishing kits now steal session tokens in real time — bypassing MFA entirely. Push notification fatigue attacks trick users into approving fraudulent logins. The checklist item we trusted most has a growing list of exceptions. So what actually works? Phishing-resistant MFA — specifically FIDO2/passkeys — doesn’t transmit a code that can be intercepted. The credential is bound to the device and the origin. There’s nothing to steal mid-session. The market is moving fast here, and a few vendors are leading the charge(these are not endorsements or critiques): Yubico has been the standard for hardware security keys for years. Their YubiKeys implement FIDO2 natively and are widely deployed across enterprises that take phishing-resistant auth seriously. Microsoft is pushing phishing-resistant auth hard through Entra ID — Windows Hello for Business and passkey support are making passwordless a realistic default for Microsoft-heavy environments, not just an aspirational roadmap item. Okta has invested heavily in its FastPass capability — device-bound, phishing-resistant authentication that doesn’t rely on a code the user has to read and type. Beyond Identity and HYPR have built their entire platforms around the premise that passwords and OTPs are fundamentally broken — and that the only answer is cryptographic, device-bound authentication from the ground up. Cisco & Duo Security Security continues to evolve its platform toward phishing-resistant methods, with risk-based policies that can enforce stronger auth based on context and threat signals. Delinea is putting MFA natively into privileged access while implementing AI analysis of credential usage and patterns. CISA has already formally recommended organizations move away from push and app-based OTP toward phishing-resistant methods. The direction isn’t a debate anymore. The uncomfortable truth: many orgs are still celebrating MFA adoption as a win while attackers have already lapped them. Legacy MFA isn’t a finish line. For modern threat actors, it’s barely a speed bump. Is your organization still treating MFA deployment as done — or are you actively moving toward phishing-resistant authentication? What’s your next move? Are you thinking ahead? Am I thinking about this wrong?
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The UK’s National Cyber Security Centre today reinforced a key point: passkeys are as secure as - or more secure than - traditional forms of MFA. Their guidance is clear: use passkeys and raise the bar. Because they’re phishing-resistant by design, passkeys remove the weakest link in authentication - shared secrets like passwords and OTPs. And they don’t just improve security - they’re significantly easier to use, replacing codes with a simple biometric or device-based sign-in. What makes this especially significant is the source. When a leading government cybersecurity authority issues this level of guidance, it sends a strong signal to enterprises, service providers, and regulators alike. It’s another step toward accelerating passkey adoption - and toward a future where passkeys become the default way people sign in everywhere.
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Passwords are dying. 80% of breaches trace back to stolen or reused credentials. Passkeys kill the entire attack vector. Here is what every IAM engineer should know about passkeys in 2026. 𝐖𝐡𝐚𝐭 𝐏𝐚𝐬𝐬𝐤𝐞𝐲𝐬 𝐀𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐀𝐫𝐞 → FIDO2 / WebAuthn credentials → Public-private key pair per site → Private key never leaves the device → Synced across your Apple, Google, or Microsoft ecosystem ↳ Cryptographic proof, not shared secrets. 𝐖𝐡𝐲 𝐓𝐡𝐞𝐲 𝐁𝐞𝐚𝐭 𝐏𝐚𝐬𝐬𝐰𝐨𝐫𝐝𝐬 → Phishing-resistant by design (origin-bound) → No credentials to breach on the server side → No shared secret to reuse → No SMS OTP to intercept → Biometric or PIN unlock on device ↳ You cannot phish what does not exist. 𝐓𝐡𝐞 𝟑 𝐅𝐥𝐚𝐯𝐨𝐫𝐬 → Synced passkeys · convenient, cloud-synced across devices → Device-bound passkeys · hardware key, no sync → Cross-device flow · scan QR from phone to sign in on laptop 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐂𝐡𝐞𝐜𝐤𝐥𝐢𝐬𝐭 → Server: support WebAuthn (via library, not raw) → Registration: capture public key + credential ID → Auth: challenge/response with the private key → Fallback: keep MFA for edge cases only → Recovery: never fall back to password reset ↳ Recovery is where most passkey rollouts fail. 𝐖𝐡𝐞𝐫𝐞 𝐌𝐨𝐬𝐭 𝐓𝐞𝐚𝐦𝐬 𝐁𝐫𝐞𝐚𝐤 → Deploy passkeys, keep password fallback (defeats the point) → No recovery plan when the passkey is lost → No admin visibility into passkey usage → Ignore device-bound vs synced tradeoffs → Forget attestation for high-assurance flows Most IAM engineers add passkeys as an option. Real senior engineers migrate the auth flow to make passkeys the default. The gap between "we support passkeys" and "we replaced passwords" is where phishing resistance actually lives. Have you deployed passkeys yet? Follow for more. #IAM #Passkeys #WebAuthn #IdentitySecurity
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In all my years as a CISO, I’ve never experienced anything quite like this. What began as anxiety over social engineering, MFA weaknesses, and escalating AI threats… turned into one of the biggest surprises of my career. 🤯 Have you ever heard your workforce describe a security rollout as "life-changing" or "better than sliced bread"? 🍞 I didn’t think it was possible—until now. What’s even better? We achieved it while making the most significant leap in risk reduction I’ve ever seen. The secret? We went passwordless. 🙌 Here’s what we gained: 🔒 Unparalleled Security: We tackled the #1 threat—the driver of 80% of breaches—in one decisive move. This also gave us the first, best step toward Zero Trust. ⚡ Enhanced Productivity: We removed daily friction—no more password resets, lockouts, or clunky MFA. It’s saving time and costs, but most importantly: users love it. ❤️ 🤖 Future-Proofing Against AI Threats: We eliminated secrets/KBA from helpdesk calls. AI voice cloning and deepfakes can no longer trick people into giving away access... online or on the phone. But this isn't about what we did—it’s about what we all can do together. 🌎 Imagine a world where static credentials aren’t a risk. Cyber breaches would plummet. 📉 Identity theft and fraud would slow to a crawl. User trust and goodwill would skyrocket. 🚀 As a community, if we eliminated passwords, this could be our future. It wouldn’t be a utopia, but it would absolutely tip the scales in our favor. ⚖️ Let’s drive this transformative change together—and create a safer, better world for everyone. 🌐 💪 Big thanks to the ScrambleID team. Without your innovation, urgency, and partnership, we wouldn’t be here today. Next up: bots and AI agents! #Passwordless #Cybersecurity #Innovation #AIDefense #Equifax #ScrambleID
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Microsoft Entra is finally removing one of the biggest paradoxes in Identity Security. 🔐 For years, pushing users toward passwordless methods (like FIDO2 keys or passkeys) forced them through a bizarre security downgrade: ❌ Old Way: Password ➔ SMS/Voice ➔ Passkey You literally had to register a weaker, phishable MFA method just to set up a phishing-resistant one. ✅ New Way: Password ➔ Passkey Microsoft is updating Entra ID registration so eligible users can go directly to strong, phishing-resistant methods: 🔹 Synced passkeys & FIDO2 security keys 🔹 Windows Hello for Business 🔹 macOS Platform SSO 🔹 Microsoft Authenticator passwordless sign-in What this means for Identity & Security teams: 1️⃣ Frictionless Onboarding: No more forcing users to give personal mobile numbers for SMS. 2️⃣ Pure Zero Trust: Eliminates temporary attack surfaces during user setup. 3️⃣ Policy Check: Time to audit your Conditional Access rules for security-info registration. 📅 Rollout starts in phases from October 2026 for synced passkeys and FIDO2 keys. Removing friction from strong security is always a win. Is your organization planning to roll out passkeys as the default, or are you still relying heavily on standard Authenticator push notifications? Drop your thoughts below! 👇 #MicrosoftEntra #Passkeys #Passwordless #MFA #IdentitySecurity #CyberSecurity #FIDO2 #ZeroTrust #MicrosoftSecurity #IAM #PhishingResistance #CloudSecurity
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Microsoft is rolling out Entra passkeys on Windows starting late April, a critical step toward passwordless authentication. Passwords are the #1 attack vector and phishing remains the fastest way to compromise an organization. Instead of a password, users authenticate via Windows Hello (biometrics/PIN), making the credential phishing-resistant by design. This directly kills credential theft, MFA fatigue, and man-in-the-middle attacks. Key Lessons: Passkeys are device-bound credentials. They can't be replayed. This moves you closer to zero-trust architecture by eliminating a shared secret (password). Migration is incremental, start with a pilot group in Entra ID. What You Can Do Right Now: 1️⃣ Check your Entra ID tenant for passkey registration policies (available now in preview). 2️⃣ Pilot with a small group of Windows 10/11 devices – test user experience and fallback scenarios. 3️⃣ Educate users that authentication shifts from “type a password” to “tap a fingerprint or enter PIN.” 4️⃣ Plan for hybrid scenarios – passkeys work on managed and BYOD Windows devices. #Passkeys #Passwordless #MicrosoftEntra #ZeroTrust #CyberSecurity
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💡 Passkeys are supposed to replace passwords. But what happens when AI agents start logging in for us? Let me start by saying I really love passkeys. My concern isn’t about passkeys themselves—it’s about how AI is breaking the assumptions that FIDO2 was built on. Right now, if an AI agent wants to interact with a website on your behalf, it probably scrapes tokens from your browser or works within a controlled API. I feel icky. But it gets ickier. What happens when AI agents need real authentication credentials? 🔹 Will they request passkeys? 🔹 Will they become synced passkey providers, handling authentication on our behalf? 🔹 And if they do, doesn’t that completely break the security model of passkeys? FIDO2 was designed with phishing-resistant authentication in mind. To start, FIDO2 credentials were device-bound—meaning they couldn’t be easily stolen, replayed, or phished. Then synced passkeys entered the picture via use cases that demanded more flexibility for real users. Synced passkys are: ✅ Stored securely in a credential manager ✅ Accessible across devices to make logins easier for users But they still assume that the user is in control of their device and that credentials stay tied to a person, not a system. Now enter AI agents. If they take over authentication by presenting synced passkeys on behalf of a user, we’ve got a problem: 🚨 Who is actually being authenticated—the human or the AI? 🚨 Does AI need its own credentials, separate from a user’s passkeys? 🚨 Are we creating an entirely new class of identity fraud risks? This isn’t just a hypothetical—it’s a fundamental challenge to the way passkeys were designed to work. What’s your take? How do we secure authentication when AI agents start acting on behalf of users? 👇
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One of the biggest misconceptions I see in enterprise security is this: “We’re passwordless because we’ve deployed Windows Hello.” Windows Hello is an excellent phishing-resistant authenticator. The problem isn’t Windows Hello. The problem is what happens when users can’t use it. In most deployments, users can still fall back to passwords, SMS or email OTPs, push notifications, help desk recovery, or other phishable authentication methods. That means your organization’s security is ultimately defined by its weakest authentication path, not its strongest one. If attackers can simply choose the easiest route, they will. This is why many organizations that are serious about eliminating phishing deploy HYPR alongside Windows Hello. Together, they ensure that every authentication and recovery path is phishing-resistant, with no fallback to phishable factors. But securing authentication is only part of the story. The next frontier is securing credential issuance and recovery. Every new credential, device replacement, account recovery, or privileged access request needs strong identity verification, without creating frustrating dead ends for legitimate users. The future of identity isn’t just passwordless. It’s phishing-resistant authentication plus trusted identity verification across the entire employee lifecycle. You shouldn’t have to choose between security and user experience. With the right architecture, you can have both. If you’re evaluating what “true passwordless” looks like in your environment, I’d be happy to compare approaches.