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The criteria for judging the appropriateness of the sale price are also changing as apartments that have been controversial have continued to rise in housing prices since moving in. Analysts say that demand is increasing to pay attention to the possibility of a rise in market prices after moving in rather than the immediate burden of pre-sale prices.

According to the Ministry of Land, Infrastructure and Transport's actual transaction price on the 26th, 84㎡ of "Olympic Park Foreon" in Dunchon-dong, Gangdong-gu, Seoul, was traded for 3 billion won on the 23rd. In October last year, the same area was traded at 3.3 billion won, the highest price.

"Olympic Park Foreon" was controversial at the time of the sale in 2022, but housing prices have risen sharply since then, driving the market price in Gangdong-gu.

At that time, the highest sale price of 84㎡ was KRW 1,320.4 million, which is nearly KRW 2 billion higher than last year's highest price. The 59㎡ dedicated to the same month was also traded at 2.5 billion won, up more than 1.4 billion won from the highest sale price of 1.062.5 billion won.

L-City, Jung-dong, Haeundae-gu, Busan, is also one of the complexes whose prices have risen significantly since the controversy over high prices. The 186㎡ dedicated to the complex, which drew attention for its high price when it was sold in 2015, was traded at 4.6 billion won in May this year, and the transaction price doubled in about 10 years compared to the highest sale price of 2.3 billion won at the time.

As complexes that were evaluated as expensive at the time of sale are traded at high prices after moving in, there are also changes in the criteria for consumers' judgment. Subscribers not only compare the sale price with the surrounding market price, but also decide whether to subscribe or not, considering the possibility of a rise in housing prices after moving in.

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In fact, "Laklachezaidine," which was sold in April in Noryangjin-dong, Dongjak-gu, Seoul, recorded an average competition ratio of 26.9 to 1 in the first-priority subscription. Considering that the 84㎡ area dedicated to the complex exceeded KRW 2.5 billion, it is equivalent to the Gangnam area.

Cheongju Prugio Cielice, which was supplied in April, also recorded the highest sale price in Cheongju at the time at 15.2 million won per 3.3㎡, but completed contracts for all households in August. A similar trend continued in "Summit Limited Namcheon," which offered a sale price of 50 million won per 3.3㎡ in Busan in August last year.

The industry explains that even if the price is considered too high at the time of the sale, the advantage of the fact that the original sale price can feel relatively cheap if the surrounding market price rises after moving in. This is due to concerns over a shortage of supply and the prospect of a rise in new sales prices.

However, some point out that past price increases are not reproduced in all new apartments. They say that the gap between the sale price and the surrounding market price, as well as the location and future supply conditions, should be comprehensively examined.