Torstar
Advantage
Advantage
Torstar is where Canadians turn when something matters to them.
The news on their morning commute. The community story about their street. The specialty brand that speaks directly to how they spend their time and money.
These are people who care about their city, their world, and the things that make their lives richer. They bring that same energy to the brands they choose to trust.
That's who you reach when you advertise with Torstar.
One partner: nationwide, neighbourhood, and niche.
Our 30+ brands include the Toronto Star, Metroland community sites across Ontario, and lifestyle verticals that reflect how our readers live.
Your customers are already here. Nearly 12 million Canadians who seek us out, across every platform we own and operate.
Our Portfolio
Digital
11.2 million monthly unique visitors across our Torstar network
Print
2.35 million weekly print readers across Ontario rely on us to stay informed
Email & Newsletters
3 million subscribers relish receiving our newsletters in their inbox each week
Live Events
Thousands of guests experience our journalism through live conversations and gatherings
Client-centric Content
1.3 million annual pageviews of inspired storytelling that centres your brand
Specialty Brands
Reach 1.7 million engaged lifestyle, travel, sports, fashion, multicultural, and local retail enthusiasts
11.8 million Canadians. And they show up on purpose.
34%
of Canadian adults
53%
of Ontario adults
2X
more likely that consumers will like or love ads on quality news sites vs. social media
1/4
of readers have a better opinion of brands that advertise on quality news sites
Your customers are here.
Partnering with Torstar gives your brand direct access to the consumers who drive trends, spending, and influence nationwide.
They are young. Millennials and Gen Z account for more than half (53%) of our readers, while Gen X accounts for 20%.
They are influential and educated. Over one-third of our readers are professionals (32%) with a bachelor's degree (36%).
They are affluent. Roughly one in five (21%) of our readers have an income above $125,000.
Get Inspired To Work With Us
Sporting Life 10K
In partnership with Sporting Life
Celebrate the Season
In partnership with Arterra Wines
Landed
In partnership with CIBC
150th Anniversary
In partnership with SickKids
Holiday Campaign
In partnership with LCBO
Supper Club
Toronto Star Events
Book Events & Launches
Toronto Star Events
AI x Business Leaders Luncheon
In partnership with Hong Kong Tourism
TIFF 50th Anniversary
Toronto Star Events
International Women's Day
Toronto Star Events
Theatre Club
Toronto Star Events
Soccer City Fan Zone
Toronto Star Events
Find Out More
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