The Smokeless Word: Live from the Lab with Dr James Murphy is back!
And this time he’s joined by economist Professor Douglas Deng, whose research explores how the tobacco industry is evolving as next-generation products reshape the market.
His message for governments across
Greece shows what happens when regulators allow for an objective assessment of the science-based evidence and independent verification of reduced‑risk messages. Since implementing this framework, adult smoking rates fell by 10% from 2020–2024, while heated product adoption
Same goal. Different approaches. Different outcomes.
The UK & Netherlands share the same goal: to reduce smoking prevalence. But their approaches to nicotine regulation are associated with different outcomes.
Read the full case study in the New Omni™ 2026 Edition*:
70% of South Africans once believed in democracy. Now it's only 36%.
That shift matters well beyond the polling station. On the latest episode of The Smokeless Word, South Africa's former Statistician-General, Pali Lehohla, draws on HSRC survey data to explore what fading public
Could this cause harm? That's hazard.
How likely is harm under real conditions of exposure? That's risk.
Danni Tower, Group Head of Scientific Affairs at BAT, on a distinction explored in the New Omni™ 2026 Edition – out now. ow.ly/OGlg50ZWN8Z
Omni™ is intended for
