Two prospects can match every filter on your list and still need very different things from you.
That’s the distinction @VukConfidential is getting at below. In this video, @KellenCasebeer explains how to turn it into a campaign.
Start with the problem your offer can help
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Before you rewrite a cold message that isn’t getting replies, take another look at the companies receiving it.
You may be sending the same pitch to businesses that need very different things from you.
Your list might look specific: B2B SaaS, 50 to 200 employees, Head of
