Greater visibility into your credit profile can help you make more informed financial decisions. With DirectAxis Pulse, you can check your credit rating and gain insights into factors that may be affecting it. Register for free.
DirectAxis
Financial Services
Cape Town, Western Cape 21,435 followers
Simple loans. Better Service. Only from DirectAxis.
About us
For over 30 years, DirectAxis has been a proudly South African business built on a simple idea: making a plan for your plan. We understand that financial matters can be stressful, so we focus on providing simple, honest, and human support, whether you are pursuing new opportunities or navigating the unexpected. We offer personal lending as well as financial wellness support through our Pulse platform, a free and secure credit-tracking tool designed to help you feel in control, confident, and supported. We adhere to the highest standards of responsible borrowing and lending and remain fully compliant with the National Credit Act, earning trust with every interaction. Our goal remains to deliver a positive, meaningful experience at every touchpoint. We also invest in the communities we serve and the people who shape DirectAxis. Driven by our purpose to empower those we serve, DirectAxis, as part of the FirstRand Group, is proud to help South Africans turn their plans into reality. DirectAxis is a business unit of FirstRand Bank Limited, an Authorised Financial Services and Credit Provider (NCRCP20).
- Website
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https://www.directaxis.co.za
External link for DirectAxis
- Industry
- Financial Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Cape Town, Western Cape
- Type
- Public Company
- Founded
- 1995
- Specialties
- Direct lending, Insurance, and loans
Employees at DirectAxis
View 1k employees at DirectAxis
or
Locations
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Primary
Get directions
108 De Waal Rd
Diep River
Cape Town, Western Cape 7800, ZA
Updates
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Sophisticated scams can look like genuine support. Fraudsters may pose as trusted organisations and ask you to install software or give them remote access to your device. This Cybersecurity Awareness Month, know the red flags, verify requests through official channels and never share your passwords, PINs or OTPs.
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What does great leadership look like? According to our CEO Yasmin Abrahams, it's having the confidence to own your space while remaining humble enough to learn, adapt and grow. In this insightful conversation, Yasmin reflects on the lessons that shaped her career: speaking up, embracing failure as part of learning, and never letting what you know today limit what you're willing to learn tomorrow. From creating environments where people can learn from mistakes to balancing high standards with empathy, she shares valuable perspectives on leadership, growth and building lasting impact. Read the full interview: https://lnkd.in/dtR_wXYT #DirectAxis #MondayMotivation
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At DirectAxis, Heritage Month is an opportunity to celebrate the cultures, traditions and stories that make each of us who we are — and that collectively make us stronger. Our teams came together to celebrate Heritage Day in true South African style: with colour, culture, connection and plenty of pride. Because while our stories and traditions may be different, there is so much that brings us together. ❤️ Here’s to celebrating the people and cultures that make DirectAxis what it is. #DirectAxis #HeritageMonth #HeritageDay #OurPeople #SouthAfrica
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Planning a home makeover this spring? Did you know you can make it happen with a DirectAxis personal loan? Whether it's a fresh coat of paint, a new kitchen, or the renovation you've been putting off, we're here to help you turn your plans into action. #DirectAxis #HomeImprovement
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Fraud can happen to anyone. Fraudsters may impersonate DirectAxis as part of a scam. Be on the lookout. Check before you click, share your details or make a payment. Report suspicious behaviour to fraudqueries@directaxis.co.za
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The best business decisions start with understanding people. In a world where customer expectations and behaviours are constantly evolving, businesses need more than data. They need meaningful insights that drive action. Our CEO, Yasmin Abrahams, shares her perspective on the importance of using insights to understand customers, anticipate change and make decisions that create lasting value. #DirectAxis #CustomerInsights #Leadership #DataAndInsights
Tourism Month highlights the importance of using destination intelligence to make smarter, more informed decisions. But what is your data telling you as we head into the high season? As Yasmin Abrahams, CEO of DirectAxis, shared at our Get Your Thinking Caps On event in July, the average company uses only around a third of the data it has. This doesn't necessarily mean to collect more data, but to rather make better use of what already is available. Look at what it’s telling you, test, learn and most importantly, take action. As we head into high season, what is your data telling you? #TourismMonth #DestinationIntelligence
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Thinking about upgrading your home? 🏡 Smart improvements like solar panels, energy-efficient appliances, LED lighting, and water-saving systems could help lower your monthly expenses while increasing the value of your property. Because every rand you don't spend is a rand you keep. Learn more about making your home work harder for you: https://lnkd.in/dfEGFeEj #DirectAxis #HomeImprovement #MoneySmart #PropertyValue
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