Making the Most of Your Tech Marketing Dollar

A joint webcast with BtoB Magazine and TechTarget with innovative examples for proving ROI online featuring Brian Carroll, author of Lead Generation for the Complex Sale and Marilou Barsam, SVP Marketing, TechTarget.

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Technology Buying and Media Consumption

A series of quarterly reports by TechTarget and the CMO Council provide insight into IT purchasing intentions, preferred online media destinations and content types.

Read report 1 from Q1 2007

Read report 2 from Q2 2007

Join us at the TechTarget Online ROI Summit where we will bring together leading marketing experts and panels of IT buyers to offer practical advice on online marketing.

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Insights for Technology Marketing

The monthly e-newsletter specifically for IT marketers, written by the same experts behind our award-winning technology media

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My Educated Guess: Marketing Answers for IT

A blog for tech marketers hosted by tech marketers, TechTarget Client Consulting provides guidance on a range of timely online marketing topics from email and event marketing to lead generation strategies.

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Web 2.0: The Impact of New Media

Written by Marilou Barsam, SVP Marketing, TechTarget, this paper helps marketers understand Web 2.0, measure and prove ROI on new media offerings, and keep pace with media consumption preferences.

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Programs Matched to Marketing Objectives

We are committed to proving ROI to our customers. As a result, marketers often call us “The ROI Publisher”. With several managed programs, our ROI Consultants will help you realize ROI on every media investment.

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