NetSuite buys OrderMotion to handle orders better and faster

NetSuite, the cloud financial software company, has just told the world its latest good news: It has acquired OrderMotion, another cloud company that specializes in order management.

The terms of the deal were not disclosed.

“We focus on the order at NetSuite,” said NetSuite CEO Zach Nelson in a recent VentureBeat interview. “Order management is at the heart of our transactions. … The transaction at the center of the business process is defining big winners.”

Of course, NetSuite already has its own order management system, but in a statement on the news, the company said it was a “important and complex business challenge” requiring outside augmentation to meet their customers’ needs, which range from e-commerce to brick-and-mortar retail to telemarketing.

NetSuite will be using OrderMotion’s technology for continuity and replenishment, as well as supporting direct response marketing efforts. The resulting product, the companies say, will be useful for almost every kind of business, from B2B, B2C, and retail use cases to wholesale distribution and manufacturing.

Order management is a great compliment to NetSuite’s commerce-as-a-service platform, which it launched last year to help any kind of company attain Amazonian online retail goals.

“We’re transforming how your business operates and how your business interacts with other businesses,” said Nelson at that time. “Customers want to transact with several different devices and they want you to remember them across devices.”

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