Applying human-centered design to emerging technologies

VR, AR, and digital assistant present exciting opportunities for the future, but how can we ensure we’re designing for what people really want?

Who plays mobile games?

Player insights to help developers win

Shrinking APKs, growing installs

How your app’s APK size impacts install conversion rates

Why the first ten minutes are crucial if you want to keep players coming back

Post 1 of 3: How to analyze your mobile game’s retention data

How to build mobile games with people in mind

User experience design principles to help you build games people want to play by Seb Long, Harvey Owen and Gareth Lloyd

The right app rewards to boost motivation

Post 2 of 3: What what apps can learn from insights rooted…

An introduction to in-app A/B testing

How A/B testing can help you get more out of your app

Five tips to improve your games-as-a-service monetization

Practical tips to grow revenue without turning players away

Design your app for decision-making

Post 1 of 3: Simplify, trigger, motivate — a three-step approach to optimize for user behavior

Predicting your app’s monetization future

Post 1 of 2: Introducing predictive analytics and the…