FullStory tells you everything you need to know about your digital experience.
Deliver exceptional experiences by letting our easy-to-use, intelligent software pinpoint when, where, and how user struggle is affecting your revenue and retention.
Improving billions of experiences at brands like
Illuminate hidden causes of lost revenue.
Poor user experiences are impacting your company’s bottom line in ways you might not even realize. FullStory automatically discovers, analyzes, and ranks these opportunities so your teams can confidently focus on the improvements that will yield the greatest benefits.

Visibility into the customer journey allows us to quickly resolve issues and add more value to our digital experience.
Yi Cao
Sr. MGR. Product Research, HBC SAKS
Craft an ideal experience with cutting-edge methods.
- 01
Uncover hidden opportunities
Immediately after installation, FullStory begins processing your data and surfacing the greatest sources of frustration and funnel dropout on your website or app.
- 02
Analyze & understand
Our comprehensive suite of digital forensics tools allows you to replay sessions, delve into code issues, measure web performance, and understand your opportunities from every angle.
- 03
Prioritize improvements
It’s not enough to know what to fix; your teams need to know which issues have the greatest impact on your business. FullStory automatically quantifies conversion loss and separates the nice-to-dos from the need-to-dos.
- 04
Track & measure outcomes
As soon as you push an update or experiment to your digital experience, FullStory follows its efficacy in the wild, so you know if further fine-tuning is required.
Get the big picture while protecting user privacy.
While FullStory collects an unprecedented amount of experience data, we do it while holding end-user privacy preeminent. We’ve taken the time to design and implement privacy into every aspect of our platform so you can use FullStory responsibly, knowing your users’ trust is well-placed.
Empower your team with ground-truth data.
Discover the difference
By providing complete, tag-free analytics and the fastest time-to-insight, FullStory helps improve billions of user experiences at thousands of companies.
Harmonize with your stack
Let FullStory enrich and be enriched by the rest of your DX stack by syncing with popular tools like Segment, Pendo, Optimizely, and more.
Unite around DX
Provide your teams with clean data, a common vocabulary, and a shared canvas to analyze and resolve real digital experience problems.





