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Leverage our proprietary data about consumption behaviors, ad innovations & creative best practices to drive results for your brand.

Spotlight

Click below to discover the Top 6 Creative Best Practices that can drive in-market results with our expert insights on how to maximize the impact of your brand’s creative on Peacock.

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Spotlight Ad Study:
Explore the value of spotlight ads, reshaping modern advertising strategies.

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Solo Ad Study:
Discover the effectiveness of solo ads for achieving high-impact brand awareness at scale.

<strong>Pod Bounce Ad Study:</strong> <br>Uncover the advantages of isolated ad exposure and reduced ad loads for sponsor brands.

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Pod Bounce Ad Study:
Uncover the advantages of isolated ad exposure and reduced ad loads for sponsor brands.

<strong>Binge Ad Study:</strong> <br>Explore consumer motivations around binge behavior.

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Binge Ad Study:
Explore consumer motivations around binge behavior.

<strong>Pause Ad Study:</strong> <br>Review consumer feedback on pause ads to determine best practices for this unit.

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Pause Ad Study:
Review consumer feedback on pause ads to determine best practices for this unit.

<strong>Movie Ad Experience Study:</strong> <br>Determined the optimal movie ad load on Peacock to provide the best viewing experience.

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Movie Ad Experience Study:
Determined the optimal movie ad load on Peacock to provide the best viewing experience.

<strong>Reduced Ad Load Study:</strong> <br>Explored the impact of pod length, clutter, and ad length on ad performance and evaluated the impact of reduced ad load commercial break patterns.

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Reduced Ad Load Study:
Explored the impact of pod length, clutter, and ad length on ad performance and evaluated the impact of reduced ad load commercial break patterns.

<strong>Premium Video Study:</strong> <br>Understand the role of platform environment on consumer perception and overall viewing experience

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Premium Video Study:
Understand the role of platform environment on consumer perception and overall viewing experience

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Ad Innovations Studies

Ad Experience Studies

Peacock’s Premium Content Reaches 72M Users