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McDonald’s is the largest restaurant owner-operator in the world, with 2022 system sales of $116 billion across more than 40,000 stores and 115 markets. McDonald’s pioneered the franchise model, building its footprint through partnerships with independent restaurant franchisees and master franchise partners around the globe. The firm earns roughly 60% of its revenue from franchise royalty fees and lease payments, with most of the remainder coming from company-operated stores across its three core segments: the United States, internationally operated markets, and international developmental/licensed markets.

This weekend, in Vegas, it's the Chiefs versus the 49ers. Usher is the halftime show; Tom Brady appears in a commercial; and Taylor Swift fans add a whole new demographic to the fan base. But aside from all that, there is big money at stake. For our list this week, we present possible ways to invest in the Super Bowl.

Tractor Supply Co. with 2023 sales of $14.6 billion, offers a broad range of items for home, land, pet and livestock owners who generally have above average income and a below average cost of living. TSCO, based in Brentwood, Tennessee, has five product categories: Livestock and Pet (approximately 50% of sales); Seasonal, Gift and Toy Products (21%); Hardware, Tools and Truck (19%); Clothing and Footwear (7%) and Agriculture (3%). More than 85% of the company's customers have pets and animals. The company ended 2023 with more than 2,400 stores in 49 states: 2,216 under the Tractor Supply banner and 198 Petsense stores. 59% of stores are free standing and 41% are in shopping centers. Texas has 245 stores. North Carolina has 115; Florida, 106; Georgia, 106; Pennsylvania, 104; Tennessee 104; and Ohio 101. Stores are typically an hour, or more, outside of major cities. Formed in 1982 from the assets of a catalog company that had been selling farm supplies since 1938, Tractor Supply is converting its older stores to larger formats (17,000-19,000 square feet) and opening new smaller-format stores and distribution centers beyond its core Southern and Midwestern markets. The company has more than 50,000 employees. TSCO shares are a component of the S&P 500. The Company's IPO was in May 1994. TSCO's year ends on the last Saturday of December.

The Vickers Top Insider Picks is a daily report that utilizes a proprietary algorithm to identify 25 companies with compelling insider purchase histories based on transactions over the past three months.