Autodesk is using AI to help people 'make anything,' CMO explains
The 2024 Cannes Lions International Festival of Creativity kicks off in France, with Autodesk (ADSK) CMO Dara Treseder joining Yahoo Finance's Brian Sozzi and Rachelle Akuffo to shed light on how the company is harnessing the power of artificial intelligence (AI) to revolutionize its business model and empower enterprises across industries. Advertising is one of the many industries that use Autodesk's offerings, with Treseder emphasizing the company's versatility, stating, "Autodesk is used to design and make anything," from infrastructure to major advertising campaigns. She highlights the company's presence at the Cannes festival, where numerous businesses are receiving accolades for projects crafted using Autodesk's software. "It's really great to actually be here and exchange ideas and talk about how we could work together to continue to design and make the things that we are working on in better ways," Treseder remarked. With Autodesk's software being utilized across diverse sectors, Treseder revealed that the company has strategically integrated AI to streamline various design processes. This AI integration within the Autodesk platform, enables customers to "automate menial tasks," "augment creativity," and "analyze complex information," ultimately empowering businesses to make more informed decisions throughout their design workflows. Treseder emphasizes that this AI implementation has significantly reduced process timelines across industries, ranging from media to project management. Furthermore, Treseder highlights Autodesk's upcoming AI project, "Project Bernini," which aims to help customers use generative AI for their projects. "At the end of the day, AI is just a tool," Treseder told Yahoo Finance, adding, "It's all about how we as humans and the ingenuity we bring to using these tools to kind of create new experiences, new business models, and new ways to propel our businesses forward." This post was written by Angel Smith
