Yahoo reposted this
We are genuinely excited to share that our Bao Dim Sin Seng 15th Anniversary Campaign has received remarkable recognition at the Yahoo Asia Big Idea Chair Awards, winning the prestigious title of Asia's Best Integrated Solution! This award celebrates marketing excellence that goes beyond the ordinary and holds a special place in the digital landscape. We feel truly privileged to celebrate this achievement alongside our amazing partners at 雅虎 , whose support has been instrumental in bringing our vision to life. For 15 years, Bao Dim Sin Seng has maintained its traditional roots, remaining untouched by digital innovation—until now. To celebrate our anniversary, we launched a campaign that seamlessly blended online and offline elements, crafting a captivating brand story that left our audience in awe. The creative team at Yahoo harnessed AI technology to create dynamic ad visuals and personalized content that deeply resonated with viewers. This initiative highlighted the power of AI-generated, engagement-optimized premium ads, enabling us to develop unique designs that pushed creative boundaries while delivering fresh, diverse visuals with a delightful food focus and a personal touch. We also took advantage of the Yahoo App’s redemption feature to engage our members in an exciting way, achieving an impressive 98% redemption rate in just three minutes! Our partnership with Yahoo has enabled us to forge deeper connections within our community. Through this collaboration, we amplified our message and created unforgettable moments that truly resonate with our audience. A heartfelt thank you to Yahoo for your invaluable insights, which were instrumental in making this campaign a resounding success! Thank you Matthew Chan Roger Li claudia lee #Yahoo #BigIdeaChairAward2024 #UniChinaGroup #BaoDimSinSeng #BDSS #AI

