One way the Olympics generally stand out is by the absence of advertising on courses, rinks and slopes. “We continue to open up those opportunities for partners,” International Olympic Committee marketing director Anne-Sophie Voumard said Wednesday, noting sponsor products can now “organically be present” more widely. The change has seemingly accelerated since French luxury goods maker LVMH prominently placed its Louis Vuitton brand at the opening ceremony of the 2024 Paris Olympics.