Fragrance

Explore the best perfumes, colognes, and home fragrances with expert reviews, gift ideas, and must-shop deals.

How to apply cologne so it lasts

AXE reports that applying cologne effectively involves clean skin, pulse points, less product, and proper storage for lasting fragrance.

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Glossier's New Fragrance Is Basically a Tulum Getaway, No Passport Required
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Fragrance

Explore the best perfumes, colognes, and home fragrances with expert reviews, gift ideas, and must-shop deals.

How to apply cologne so it lasts

Most noteworthy reads

Glossier's New Fragrance Is Basically a Tulum Getaway, No Passport Required

Brooks Nader and her sisters invite fans to 'sniff their jukeboxes'

Expert Tips for Wearing Subtle Perfumes After 50 To Avoid Overpowering Scents

How to select the right scents for the season

The latest

The smoky perfume Gillian Anderson loves for its 'warmth' - and yes, it's as chic as she is

Oh Dear! Oh Dear! This New Alice in Wonderland Fragrance Collection is Madly Good — & Affordable

How to find your signature fragrance

Bath & Body Works x Vera Bradley: Exclusive collab that's perfect for Mother's Day

I Smelled Every Chanel Perfume—Here Are the Best Ones (Including a Surprise No. 1 Pick)

We Tried Bath & Body Works' Vera Bradley Collection, and It's Perfect for Spring

These New Alice in Wonderland Perfumes Smell Straight Out of a Storybook

What Gavin Casalegno Can’t Live Without

Nearly Everything on Bath & Body Works Is Buy 2, Get 2 Free for the First Time Ever – Including New Spring Drops

Bath & Body Works and Vera Bradley Launch Exciting Peach-Perfect Collection for Mother's Day

Finding your signature scent is easier than ever thanks to Space NK's new fragrance edits

I tested Juliette Has A Gun Banana Rush – it's a peculiar scent with a lot to love in the drydown

National Fragrance Day 2026—What To Look For In A True Luxury Scent

It's National Fragrance Day – 11 Yahoo editors share their signature scents

EXCLUSIVE: Veronique Gabai Launches Rose Première by Kelly Rutherford

Bella Hadid Just Launched a Luxe, Limited-Edition Scent for Spring

The World of Fragrance-Free Products Is Actually Pretty Vast

Vanilla Perfume Is All Grown Up, and You Need to Start Wearing It

8 Hot Colognes That’ll Leave a Lasting Impression

We Tried Carolyn Bessette Kennedy's Signature Hard-To-Find '90s Fragrance, And Here's What It Smells Like