The best Amazon Spring Sale TV deals take up to 43% off sets from Samsung, Hisense, TCL and more
A handful of well-regarded TVs are on sale during Amazon's latest event, from high-end OLEDs to budget bargains.


The latest Amazon Big Spring Sale is in full swing, and a few well-regarded TVs are on sale for the occasion. If you’re looking for a living room upgrade, we’ve weeded out the fake discounts and rounded up the best TV deals we can find below. The offers so far range from high-end OLED sets like Samsung’s S95F to budget-friendly models from Hisense and TCL. If you’re already happy with your set, we’re also seeing a few noteworthy discounts on streaming devices from Amazon and Google. As a reminder, the Spring Sale runs through March 31. We’ll keep this post up-to-date until then.
The best Amazon Spring Sale TV deals
The Hisense U65QF is an entry-level LED TV that’s received positive reviews around the web. It’s not the most accurate panel out there, and it can suffer from light bloom during dark scenes, but it’s still good for its price, with mini-LED backlighting to aid contrast and particularly impressive brightness that helps it fight glare. It’s also packed with features, including Dolby Vision HDR, Apple AirPlay support and two HDMI 2.1 ports with a 144Hz variable refresh rate, which helps keep PS5 and Xbox games looking smooth. Just note that it runs on the Fire TV platform, which can be a bit Amazon-centric.
This deal comes within a couple bucks of the best price we’ve seen. The 75- and 85-inch models are also heavily discounted at $598 and $848, though the former uses a different panel type, so it may not look like the other size variants. Also at Best Buy.
The Hisense U75QG is a marked improvement over the U65QF with higher brightness levels, superior contrast, more uniform black tones and more robust HDR performance. It has four HDMI 2.1 ports, which is helpful for those with multiple game consoles and a soundbar, and it uses the Google TV platform, which some find more intuitive than Amazon’s Fire TV.
Reviews we trust have been positive, though some note that it can actually get too bright to be fully accurate in HDR, and that it can suffer from motion blur with fast-paced games. Still, if you situate your TV in a particularly bright room, it’s worth a look. This discount ties the best price we could find for the 65-inch model. The same goes for the 85-inch version at $1,248. Also at Best Buy.
The TCL QM7K is a close rival to the Hisense U75QG in the mid-tier of the TV market. Reviews suggest that it can’t get as bright as the Hisense model and that it's not the most color-accurate display for HDR, but it should deliver deeper contrast and less motion blur. So it might be a better buy if you aren’t placing the set in a particularly bright room. It only comes with two HDMI 2.1 ports, however. This is one of the largest discounts we’ve seen for the 65-inch model. The 75-inch set is cheaper than usual at $998 as well. Also at Best Buy.
The Hisense U8QG is the next step up from the U75QG highlighted above, bringing further gains in brightness, contrast and color performance. It’s another one that can over-brighten darker scenes, and like most LCD TVs, it’ll look worse if you view it at an angle. Still, it’s earned top marks from reviewers around the web, and it has just about all the requisite features for an LCD TV in 2026, including a fast 165Hz refresh rate, support for all the main HDR formats, AirPlay and a unique USB-C video input for hooking up a gaming laptop or Nintendo Switch 2. This is the best price we’ve seen for the 65-inch model in months, while the 85-inch version is on sale for $1,688 too.
The Samsung S90F uses a QD-OLED panel, so it blends the typical benefits of a good OLED TV — ultra-deep blacks, high contrast, wide viewing angles, minimal motion blur, etc. — with a layer of quantum dots, which helps it produce a wider gamut of more vivid colors. It’s a stellar choice for home theaters as a result, and its 144Hz refresh rate makes it a lovely buy for gamers as well.
Some reviews we trust say that the competing LG C5 — which isn’t notably discounted right now but is available for the same price — can produce darker blacks in a bright room, however, and no Samsung TV supports the popular Dolby Vision HDR format. Samsung’s Tizen OS can feel a little clunky as well. But the S90F should provide the more colorful image overall. This deal has technically been live for about a month, but it’s still $100 below the 55-inch model’s usual street price. Just note that only the 55-, 65- and 77-inch versions actually use the QD-OLED panel. Also at Samsung, Best Buy and B&H.
If you want a truly top-tier OLED TV, the Samsung S95F has earned almost universally glowing reviews for pumping out superb brightness while retaining the bold colors and high contrast you’d want from a QD-OLED panel. This brightness, along with the screen’s matte finish, makes this set uniquely capable among OLEDs at withstanding direct sunlight. It’s fantastic for gaming, too, thanks to its low input lag, 165Hz refresh rate and four HDMI 2.1 ports.
The downsides? There’s still no Dolby Vision HDR, Samsung’s Tizen OS isn’t the most sensibly laid-out smart TV platform and the matte finish means that blacks won’t look quite as deep in a well-lit room. Still, it’s a top performer on the whole, and it’s more versatile than most premium OLED sets. This deal for the 65-inch model is $100 lower than the price we saw on Black Friday. Also at Samsung, Best Buy and B&H.
If you’re privy to Amazon’s streaming platform, the Fire TV Stick Plus gets you the same core experience and 4K HDR support as the pricier Fire TV Stick 4K Max, just with a slightly slower processor, half the storage space (at 8GB) and Wi-Fi 6 instead of Wi-Fi 6E. Those shouldn’t be big sacrifices for most, but know that Amazon’s Fire OS still tends to prioritize the company’s own apps over everything else. This deal matches the price we saw over the holidays.
If you don’t mind paying an extra $10 for those improved specs, however, the Fire TV Stick 4K Max is still Amazon’s best streaming stick and should hold up a bit better in the responsiveness department in the long-term. It’s an easier buy if you have a Wi-Fi 6E router, too. We saw the streamer go for a few bucks less a couple years back, but this ties its largest discount since 2024.
The Fire TV Stick HD is the oldest and slowest of Amazon’s streaming solutions, and it only plays up to 1080p, not 4K. We’d suggest paying up for the 4K Plus just for the smoother performance. But if you just want to get streaming apps onto an older TV for as little cash as possible, it should do the job fine enough. This discount tops Amazon’s previous low by $1.
Google’s streaming hub mixes speedy hardware with a helpful user interface that does well to pull together shows you’re in the middle of watching and recommend new things you might actually like. We’re not crazy about the remote, and the device only supports the older Wi-Fi 5 protocol. But if you want a streamer that’s a little more proactive about suggesting content for you, it’s worth considering. This $20 discount isn’t an all-time low, but it’s still a nice drop from the streamer's usual going rate. Also at Walmart and Best Buy.
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