Machinima Taps Former Microsoft Exec

Machinima’s hiring spree continues.

The gaming-centric Web video juggernaut has named Seth Bardelas as senior director of global brand strategy. Bardelas was most recently at Microsoft, where he served as director of sales for Atlas.

At Machinima, Bardelas will focus on branded entertainment opportunities and big strategic opportunities that fall outside of traditional pre-roll ads. At Microsoft, he focused on global work for top clients such as Coke and Proctor & Gamble.

“This is a critical hire for us,” said Jay Sampson, Machinima’s evp of global sales, marketing and advertising operations (and also a former Microsoft ad exec). “Bardelas is very well connected with brands, and we see an opening in the market.