Commercial content is content on Pinterest that is designed to promote, directly or indirectly, goods or services. This can include promoted content (also subject to our Advertising Guidelines), Product Pins (also subject to our Merchant Guidelines) and organic content. All content on Pinterest, including Commercial Content, is subject to our Community Guidelines.

If you reside in the European Economic Area (“EEA”) and post Commercial Content on Pinterest, you must ensure that your Commercial Content:

• Includes a clear disclosure indicating its commercial or promotional purpose, and you must use any functionality Pinterest makes available, such as including a # or applying a label if available,
• Is not deceptive or misleading, such as using surreptitious techniques, subliminal messages or making fake claims, or secretly conveying messages to influence people without their awareness.
• Is not exploiting the inexperience of, or special trust placed in authority figures by minors, or otherwise encouraging minors to persuade their caretakers to purchase goods and services.

In addition to abiding by the Community Guidelines and, where applicable, Advertising Guidelines and Merchant Guidelines, as well as all applicable local laws and regulations, Commercial Content:

Cannot promote or sell:

• Cigarettes, tobacco products, electronic cigarettes or replacement cartridges
• Marijuana and other related products
• Firearms or weapons
• Prescription-only medications or medical treatments

Cannot encourage or depict:

• Excessive consumption of alcohol or drugs, including suggestions that drinking excessively is beneficial, or that alcohol has therapeutic qualities either as a stimulant or relaxant
• People under the influence of alcohol, or associate drinking with activities that are risky (such as driving and operating heavy machinery)
• Minors in unsafe situations

As is prohibited by our Community Guidelines and Advertising Guidelines including our policies on hate, violence, violent actors, child safety, dangerous goods, self-harm and harmful misinformation, Commercial Content cannot encourage:

• Disrespect for human dignity, exploitation, violence or hate
• Discrimination based on gender, race, nationality, religion, disability, age, or sexual orientation
• Behavior that is harmful to health or safety
• Behavior that is harmful to the environment
• Alcohol or drug consumption by minors or be otherwise aimed at minors
• Behavior or content that is detrimental to a minor's physical, mental or emotional well-being

Finally, you need to ensure that Commercial Content does not misrepresent Pinterest or its products/services and does not imply Pinterest's endorsement or involvement in your commercial activities without permission.

A paid partnership is any sponsored or branded content on Pinterest that features or is influenced by a business partner for an exchange of value, such as if a business partner has paid or otherwise incentivized a user to save the content.

All paid partnerships must disclose the commercial nature of their content. Users that participate in paid partnerships must:

• Comply with all applicable advertising laws and regulations
• Include a clear disclosure to indicate the commercial nature of your content (such as the use of #ad to indicate that your content is a paid partnership, or applying a label to your content using Pinterest’s paid partnership tool)
• Adhere to our Advertising Guidelines, including the prohibited and restricted content Guidelines

To prevent inauthentic content and behavior:

• Make sure you’re posting relevant content to relevant boards
• Keep the content of your posts high-quality and avoid spammy behavior
• Save content you have an authentic interest in

Don't incentivize or pay people to distribute content in large volumes, in spammy ways or for each Pin they save.

• For example, a business can't pay people for each board they follow or Pin they save. It's okay for a business to pay a guest blogger to curate a board for their brand or through pay-per-click payment structures (such as affiliate links), but they can't pay large groups of people to save specific Pins to artificially inflate the popularity of their content.

Affiliate links help content creators measure the impact of their contributions and get paid for the work that they do to bring inspiring content to Pinners. However, affiliate programs can be targeted by spammers trying to make money by abusing the program and manipulating the Pinterest platform.

Our Guidelines for affiliates are:

• Always follow our Paid partnership Guidelines above
• In general, you should operate only one Pinterest account. That account should be your authentic presence on Pinterest.
• Affiliate content should be original and add unique value for Pinners.
• Be transparent about the commercial nature of your content and about your links and their behavior. Some shortener services are not currently supported on Pinterest - if your Pin’s link is blocked, you can edit it.
• Don't try to artificially manipulate Pinterest algorithms or Pinner traffic. Some examples of prohibited behavior include:
  • Using fake accounts to create or save your affiliate links.
  • Asking other users to save your affiliate Pins in a quid pro quo.
  • Asking other users to create Pins with links that include your affiliate identifier.

Creating affiliate Pins repetitively or in large volumes - marketers should follow our spam policy and use affiliate links in moderation.

• Don't require people to save a specific image. Give people the ability to choose Pins based on their tastes and preferences, even if it's from a selection or a given website.
• Don't allow more than one entry per person.
• Don't suggest that Pinterest sponsors or endorses you or the promotion.
• Do review our Brand Guidelines for general rules about using the Pinterest brand.
• Lastly, be sure to follow all relevant laws and regulations.

We may remove, limit or block the distribution of content or accounts that violate our Paid Partnership Guidelines, Commercial Content Guidelines, Affiliates Guidelines and Contest Guidelines. If you have questions or encounter problems on Pinterest, you can contact us.

Last updated: April 2025