Snowflake

The next competitive advantage won't come from collecting more data, it will come from activating the intelligence you already have. 🚀 See how Saga Cruises bridges the gap between secure cloud data and marketing execution using AUDIENCES and Snowflake. By activating first-party audiences directly from their cloud environment, they drove a 10.9x incremental ROAS and a 65% lower cost per lead on recent campaigns. Read the full story on how to turn data into measurable marketing growth: https://bit.ly/4hkBQ16

Different workloads call for different strengths. More model choice lets teams match the right AI to the work. That's why we keep expanding the models available in Snowflake. GPT-6 Sol and GPT-6 Luna are available on Snowflake Cortex AI. Sol offers deeper reasoning for complex professional and technical work, while Luna is designed for responsive execution at scale. Both models are available now in public preview through Cortex Inference, and coming soon to Snowflake CoCo, Snowflake CoWork, Cortex Agents, and Cortex AI Functions. Calls run within Snowflake’s security and governance perimeter. Explore the latest additions to Snowflake’s growing model selection: https://bit.ly/46OkAvg

With Snowflake’s integrated data governance, Booking.com teams have a trusted foundation to find, access, and use fully compliant data faster. See how Snowflake helps data and AI do more: https://bit.ly/4yymX0Y

Sky’s the limit when you launch your career in the AI Data Cloud. ☁️ Just ask Snowflake’s interns. From leveling up fast with leading enterprise AI tools to impactful work actually defining the AI era, it’s an internship to remember (and one you’d want to do again). Whether you’re coming back for more or want to experience #LifeAtSnowflake for the first time, spring 2027 internships are now open: https://bit.ly/4iyvEUd

The data inside your SAP systems is the real pulse of your business, and it's where trusted AI starts. 🎯 With zero-copy, near real-time integration between SAP Business Data Cloud and Snowflake on Amazon Web Services (AWS), you can unify your data estate while reducing the need to move or clone data. That's the foundation for governed, auditable AI across supply chain, financial planning and manufacturing. See the architecture 👉🏻 https://bit.ly/4hbcSjh

Intelligence is only half the job. Acting on it safely is the other half. ⚙️ If people don't trust your AI agents, they won't use them. That's the thread Xero's James Hsu and Snowflake's Anahita Tafvizi pull on in this episode: trust comes from context and control. A semantic layer that carries your business definitions, plus governance like role-based access control, masking, and auditability, is built into the platform from day one. Learn more 👉🏻 https://bit.ly/4hpxlRE

The best model depends on the task. More choice gives teams the flexibility to match each workload with the model that fits it best. Kimi K3, Moonshot AI’s open-weight model, is now available in private preview on Snowflake Cortex AI. It adds an open-weight model option for coding, research, and analytical workflows alongside the other models available through Snowflake. At launch, teams can evaluate Kimi K3 through Cortex AI Functions and Cortex Inference, without provisioning a separate inference deployment. Support for Snowflake CoCo, Cortex Agents, and Snowflake CoWork is coming soon. Explore Kimi K3 on Snowflake https://bit.ly/3V8wbCJ

Proud to be one of Anthropic's six design partners for the Claude Marketplace – and even prouder to see it delivering for customers. When Power Digital Marketing and ThoughtSpot wanted to expand AI workloads in Snowflake, they used their existing Anthropic commitment – no new budget request, no new procurement cycle. That's the motion we're building with Anthropic across our shared accounts: inference that runs where the data already lives, governed by the policies already in place, bought through the commitment already approved. Read how Power Digital and ThoughtSpot are scaling on Claude Marketplace. 👇

Building what’s next in data and AI at Snowflake meant September had a lot to remember. The good thing is, you don’t have to—we recap this month’s best in the Snowcast. Q2 earnings, three features hitting GA, Snowflake Ventures’ recent bets on the future of enterprise AI, and the intern who walked into a merger and came out an expert in cross-platform architecture. For that and more, tap in for  #LifeAtSnowflake.

This week, we marked one year of the Silicon Valley AI Hub with the community that built it: 100+ events, 10,000+ builders through the doors, six hackathons, 50-plus partner communities. We’re excited for all that’s still to come! Explore more: https://bit.ly/3FqhDa9