Hightouch

🇦🇺 Australia, we’re coming your way — and we’re bringing Scott Brinker with us. This October, Hightouch is taking The Agentic Enterprise to Melbourne and Sydney for two special evenings that bring together leaders across marketing, CRM, digital, data, and technology. And we’re delighted to be joined by Scott Brinker, one of the most influential voices in marketing technology, who’ll take us down the rabbit hole with a new talk: Alice in Agentland: Martech Through the Looking Glass Alongside Scott, we’ll gather some of Australia’s leading minds for an evening of ideas, conversation, and practical perspectives on how AI and agents are reshaping the way modern organizations operate. Two cities. Two incredible venues. 📍 MELBOURNE — October 15 Fox Classic Car Collection → https://lnkd.in/dWnqGcqN 📍 SYDNEY — October 20 Sydney Opera House, Yallamundi Room → https://lnkd.in/difwYiUK Places are limited, so request your spot now. See you down under.

We love seeing our customers rethink how marketing gets done. At Thumbtack, the lifecycle team is using Hightouch’s Agentic Marketing Platform to spend less time waiting on answers and more time learning, experimenting, and deciding what to do next. “It’s not just a faster way of working. It’s a much more effective way. There’s creativity in that. There’s an agility in that.” — Alex, Sr. Lifecycle Marketing Manager, Thumbtack The Thumbtack team will also be speaking at Reframe Los Angeles on October 8. If you’re around, come hear from them live: https://lnkd.in/gHUQ5SPZ

🙋♀️ Raise your hand if you have struggled to edit images with AI. Most AI models generate flat images, which causes problems when editing. All you want to do is move a logo a few pixels to the right. Before you know it, you’re 7 prompts in, and the image looks worse than when you started. Layers change everything. Hightouch Ad Studio, built on our Agentic Marketing Platform, generates static and video assets as layers so you can edit one element, like a headline, CTA, background, product shot, or logo, without touching the rest. Learn more here: https://lnkd.in/gmAKuBbU

The secret to what makes a great lifecycle program just got revealed. https://lnkd.in/p/gcbWUM7m

The Hightouch team in #London is ready to go for Day 2 of Big Data LDN! Day 1 set the bar high: Roman from Carwow took to the stage, we had countless great conversations at the Hightouch booth, and our Hightouch-wrapped black cabs were out making their way through the streets of London. And we’re just getting started. Today, we’re proud to be partnering with Women in Data® for their exclusive community lunch, bringing together an incredible group from across the data community. If you’re at Big Data LDN today, come find the Hightouch team at Booth N88. We’d love to meet you, hear what you’re working on, and keep the conversations going. See you there! 👋

Sometimes, a snack break turns into a friendly competition. Our New York office took on a Brown Soda Blind Taste Test challenge today to see if employees could distinguish between different cola brands (plus one sneaky, secret concoction). "I'm so embarrassed," said Garrett Kohn, who scored 3/8. "Humiliating results," said Lucy Hammet, who scored 2/8. “I thought I got them all wrong! Let's go!” said reigning champion John Knudsen. P.S. We're hiring. Come join us for future office fun: https://lnkd.in/gxARXRWN

HelloFresh went from brief to a Times Square ad in four weeks with Ad Studio. On Monday, September 28th at AdExchanger's Programmatic I/O New York, Hightouch's Lead Forward Deployed Creative, Liz O'Neal, and HelloFresh's Head of Marketing, Conor F., will explain how they did it. They'll also show why the workflow behind HelloFresh's everyday performance ads is the same one that got them onto the world's biggest advertising stage. If you're going to be at Programmatic I/O, don't miss the session, "AI ad innovation in practice: how big brand moments start with everyday ads" with Liz and Conor: https://lnkd.in/g2R__3fi

Marketing leaders: If you’re using Snowflake, we’ve got two great events for you. We’re hosting a happy hour and marketing executive panel after Snowflake World Tour in Chicago (October 5) and New York (October 15), with our friends at DAS42. It will be an evening of practical ideas, peer conversation, and networking over great food and drinks. The evening will include brief executive panels with stars like Susan Cook, Jitendra Kumar, Nate Moran, and Erin Foxworthy—followed by drinks, lite bites, and time to connect with fellow marketing leaders. And it’s open to everyone- No Snowflake World Tour ticket is required. Request your spot now! 🍕 Chicago: https://lnkd.in/efwyYgTC 🍎 NYC: https://lnkd.in/ee9i5pra

We made an ad about an ad. And we put it in the most famous place in the world for ads, Times Square. Our Forward Deployed Creatives Joshua Baron and Doni Goodman built it in Ad Studio and we filmed their process. Quality, on-brand ads still take real creatives. But AI helps a lot. Here's how they pulled it off. Watch the full video and learn more about our Forward Deployed Creative team here: https://lnkd.in/dpsJ7WvY

Marketing is a team sport. AI for marketing is no different. We’ve made it easy to manage multi-player and AI-led approval flows in our Agentic Marketing Platform. As AI makes it easy to generate content at scale, review processes need to keep pace. With Hightouch, you can configure agents to review content across brand, legal, and compliance, tag in teammates to give the final stamp of approval, and manage all the associated tasks in systems like Workfront and Asana. Learn how it works: https://lnkd.in/gyFAataF