Plot

Performance reviews are out. Song assignments are in 🎧

Creator marketing is becoming a core part of the advertising industry. Now, the infrastructure around it needs to catch up. Following the news that VidCon is joining the LIONS portfolio, Plot CEO & Co-Founder Megan Duong Trivedi joined 17 creator economy leaders in Net Influencer to weigh in on what it will take for creators to secure permanent brand budgets. Read more from Megan and other industry leaders: https://lnkd.in/eVumfFpU

Extra, extra! But it's just our team doing in-person deliveries of our Spotted by Plot mag ✨ Shout out to Elizabeth Staub, Jehleen Zheng, & Prithvi Malik for having us by!

One of my favorite parts of marketing is social listening. 💬 I've been seeing *Spotted by Plot: Back to School* all over my LinkedIn feed, and I had to read it! Plot looked at 76K+ posts from students to understand what people are actually buying and talking about this back-to-school season and created a report on it. But this stat on the first page really surprised me: Up to 80% of brand mentions can go untagged. This got me thinking about community and wondering: how much of the conversation around a brand is happening in places the brand can't directly see? In DMs. Untagged content and comments. Group chats. The conversations are happening. You just have to know how to listen for them. I've been a longtime fan of how Plot approaches social intelligence, so I'll be watching for the next edition. If you're a marketer who likes to be a little nosy about what people are doing online, you'll probably enjoy this one. 😂 ⭐️ The report is live! https://lnkd.in/ebJyf45b

Our social team is on the move for our in person delivery! Spot us outside 👀📍

WE’RE ON THE MOVE! Our physical copies of Spotted by Plot are officially making their way out the door to those who signed up early! 📍 But the magazine is only part of the story. Behind it is an analysis of 70,000+ social posts, 9,000+ apparel mentions, 4,600+ food & drink products and thousands of Gen Z creators to understand what actually broke through this back-to-school season. Which brands owned the conversation? What products kept showing up? And what can marketers learn from what Gen Z was actually posting about? But of course we weren't going to gatekeep. Explore the full report → https://lnkd.in/eDkYyfzs

Data but make it cutesy. Our first edition of Spotted by Plot, Back-to-School edition is making moves to desks THIS WEEK.

My fav marketing moment of the week: Spotted by Plot 👀 Plot just launched a Back to School report built from analyzing 70,000+ social posts, and thousands of Gen Z creators all about what they're actually buying, wearing, eating, and talking about right now. But the part that reallyyy makes this report stand out, is that they printed it out in a physical magazine. Which is just genius.  Do you ever really dig through your downloads to pull back up a social report?  Yeah, I didn’t think so.  But placing one on your coffee table or desk, uh yeah, sign me up!  I absolutely love seeing social media data being brought off my screen and into an editorial IRL presentation.  They’re only printing 50 copies so if you want the chance to get your hands on one, sign up here 💌: https://lnkd.in/eSjZkEEV What other marketing campaigns have caught your eye recently?

If there are just two things that interest me it’s: 📬 snail mail 📱 & social media trends Which is why I am quite literally obsessed with Plot's new Back to School report. The team analyzed over 70,000 social posts to better understand what everyone is actually buying, eating, wearing, and talking about, giving social media managers the receipts to build campaigns that people actually care about. But the best part of their launch? They decided to put it in an actual MAGAZINE that gets delivered TO YOUR DOOR!!!  It hits on relevant trends through the form of nostalgia, which is a winning recipe in my book.  Plot is only sending 50 hard copies on a first come, first serve basis. Get yours here: 📓🔗💌 https://lnkd.in/eYARNpNq  Now excuse me while I go wait patiently by my mailbox 😌

Let’s settle this once and for all 🙂↔️