Our position is simple: We price the product, not the person. What we know about you shouldn’t determine what you pay. Our CEO John Furner shares our Every Day Low Price commitment to customers and members.
Some people are questioning whether companies are using technology and customer data to charge different prices to different people, and they want to know if we do. I want our customers to hear directly from us: we don’t do that, and we won’t. We price the product, not the person. I hope you’ll take a moment to read my letter to our customers and members. Bottom line: we value the trust you place in us. Technology will keep changing. Our responsibility to earn your trust and help you save money and live better won’t.