YouTube

Colin & Samir stepped inside #MadeOnYouTube to see what the next era of innovation looks like. Here's what stood out ⬇️  #YouTubePartner

Earlier this week, the Senate Creators Caucus launched in Washington, DC! YouTube creators joined a panel moderated by Dylan Wells from The Washington Post to talk about what it really takes to build and run a creator-led business. As digital entrepreneurs continue to create jobs, fuel local economies, and innovate across industries, the conversation focused on what creators need to protect their business and continue growing the creator economy. Full story → https://yt.be/XjhSu

YouTube TV is proud to be the home of NFL Sunday Ticket, bringing every Sunday afternoon out-of-market game straight to your living room and mobile screens. With features like Multiview and Key Plays, the fan experience has never been smoother.

As families dive headfirst into the back-to-school routine, many parents are thinking about their kids’ digital habits – even Peppa Pig's parents, Mummy and Daddy Pig. 🐷 With Peppa spending more time on a screen, they reached out to Garth Graham, a physician, father of four, and Head of Health of YouTube, to help manage her time online and build some healthy boundaries. He shared his top tips for healthier digital habits: 🗣️ Talk Openly: Involve children in discussions about their screentime and what they are, and aren’t, allowed to watch and do. When they feel part of the decision-making process, they are much more likely to follow the rules. 🛑 Set Boundaries: Aim for clear daily limits and use logical checkpoints—like the end of an episode or level—so transitions feel smooth and fair. 🤝 Watch Together: Co-viewing turns watch time into a connected, shared family moment and helps build their critical thinking skills. 💡 Prioritize High-Quality Content: Choose age-appropriate, enriching media that sparks curiosity, imagination, and supports early learning. Watch the video ⬇️

Today, we’re announcing that starting in early 2027, YouTube Premium subscribers in the U.S. will get Peacock Premium included with their membership. 🦚 👏 We’re excited to expand our partnership with NBCUniversal, bringing new benefits to YouTube Premium members and extending our multi-year distribution agreement for YouTube TV.  Together, we’re giving viewers more of the content they love in one place, including the creators, artists and communities that make YouTube unique alongside Peacock’s live sports, hit movies and popular shows.

My hottest take? More creators should be nominated for Emmys. Congratulations to Kareem Rahma and the entire SubwayTakes team on their nomination! Just over two years ago, I wrote about why I believe creators deserve this kind of recognition. It’s exciting to see how that conversation continues to evolve. https://lnkd.in/gcyyJptR

Which teams have captured your imagination this #FIFAWorldCup? Let’s look at the numbers. According to YouTube data, every spike in the numbers has a story behind it: ⚽ The Global Giants: When looking at total views, powerhouses dominate—with Mexico, Morocco, Portugal, and Argentina battling for the top spot. But Vini Jr.'s Brazil leads the pack, outperforming even Ronaldo's Portugal and Messi's Argentina. 🌍 International Reach: Argentina is the most-viewed national team outside its home country. However, looking at foreign viewership as a share of total views, the top teams are Qatar, Czechia, New Zealand, Cabo Verde, and Curaçao. ✨ History Makers: Emerging teams are winning over new fans. Curaçao, the smallest nation to ever qualify, scored its first-ever World Cup goal. Meanwhile, fans rallied behind Cabo Verde and Vozinha, the oldest goalkeeper to start a World Cup match. The World Cup isn't just about who wins on the field. It's about which stories capture the world's attention. Search "World Cup" on YouTube to be a part of the action and see more from the tournament.

For years, I've had the privilege of celebrating creator milestones across YouTube, but there is a big difference between presenting a Creator Award and actually earning one. My own channel recently crossed 100,000 subscribers and it’s been pretty cool getting to experience the milestone myself. Thanks to everyone who has subscribed and stay tuned for more.