An Amazon Pay gift card is the perfect way to let your loved ones choose a gift they want—and there's no better time than the Amazon Great Indian Festival, when Amazon.in is brimming with festive deals across every category. Instead of spending hours trying to find something to buy, you can send a gift card in seconds—and with millions of products at their fingertips on Amazon.in, the recipient picks exactly what they like.
Why choose an Amazon Pay gift card?
From instant delivery to personalised messaging, every Amazon Pay gift card is packed with benefits.
- Endless choices: From electronics and fashion to home essentials and furniture, the options on Amazon.in are virtually limitless.
- Instant delivery: With a single click, you can share the gift card directly via WhatsApp or email—so you always have a thoughtful present ready, even when you're short on time.
- No misplacement: Say goodbye to lost or misplaced cards. These digital gift cards are always accessible, securely stored in your email for easy retrieval.
- Preload as you wish: Tailor your gift to your budget by preloading any amount between ₹10 and ₹10,000.
- Use it everywhere: Redeem your Amazon Pay gift card balance to shop on Amazon.in or pay across 20,000+ partner apps—from food delivery and travel to entertainment and more.
Make it personal
An Amazon Pay gift card doesn’t have to look generic. Three features let you create something the recipient will remember:
- Upload a photo: Use a personal photo or artwork to turn your gift card into a keepsake. Upload a photo
- Design with AI: Type a text prompt and let AI generate a unique design—for any occasion, recipient, or language. Design with AI
- Pick an animated design: Choose from a curated library of animated templates that bring your gift card to life. Browse animated designs
Types of Amazon Pay gift cards
Amazon Pay gift cards give you the power of choice. With four types on Amazon.in, there's something for every need.
- Amazon Pay e-gift card: Convenient and instant for every occasion. Use it to shop across millions of products on Amazon, or to pay on any Amazon Pay partner website. Shop Amazon Pay e-gift cards.
- Physical gift cards: Available in formats such as boxes, envelopes, sleeves, and greeting cards. They come pre-loaded with an amount you select at the time of ordering. Shop physical gift cards.
- Anytime gift cards: Zero-value physical gift cards you buy first and load with balance later to activate. Anytime gift cards are now available on Amazon Now, letting customers in 15+ pin codes across Bengaluru and Delhi gift at speed—ideal for last-minute gifting, spontaneous celebrations, and the festive rush.
- Amazon Prime Vouchers and Amazon Gold Vouchers: Available for corporate purchases only. These are not available for individual retail purchase.
Brand gift cards: 300+ brands, one destination
Looking for something beyond Amazon.in? Brand gift cards let you gift from 300+ brands across categories — and many come with savings of up to 10% on select cards. Categories include:
- Jewellery and fashion: Tanishq, Nykaa, Tira, Myntra
- Food and dining: Swiggy, Zomato, Domino's
- Travel and hospitality: MakeMyTrip, Cleartrip, OYO
- Entertainment: BookMyShow, Netflix, Spotify
- Electronics: Croma, Reliance Digital
- Gaming: Apple App Store, Google Play, Steam, PlayStation Store, Valorant
Each brand gift card is redeemable on that specific brand's app or store. Buy them on Amazon.in and gift them for any occasion — a Swiggy card for the foodie in your life, a BookMyShow card for the movie buff, or a Tanishq card for someone who deserves something special this Dhanteras.
How to buy an Amazon Pay gift card
Buying a gift card takes just a few steps:
- Find gift cards on Amazon.in: Open the Amazon.in desktop site and select 'Gift Cards'from the top menu.
- Choose your gift card: Browse the available options and pick one you like—an e-gift card for a special occasion, a branded gift card from your recipient's favourite brand, or a physical gift card sent to their home.
- Personalise your gift card: Add a custom message to make the card special, and select the gift card value.
- Choose your delivery method: Opt for email delivery straight to the recipient's inbox, or share the card via a link on WhatsApp, SMS, or Instant Messenger (Apple devices only).
- Proceed to checkout: Select your payment method—debit card, credit card, UPI, or net banking—and follow the on-screen instructions to complete your purchase.
Please note: You cannot use your existing Amazon Pay Balance, a debit or credit card issued outside India, or a gift card to purchase another gift card. Corporate credit cards, EMI, and Pay on Delivery (POD) are also unavailable for buying gift cards.
How to design your own gift card
Want to go beyond the pre-set designs? Two features let you create a gift card that's truly one of a kind.
Upload a photo: Use the Custom Upload feature to add a personal photo or artwork to your gift card—perfect for birthdays, anniversaries, or any celebration that calls for a personal touch. Upload a photo
Design with AI: Type a text prompt describing what you'd like, and AI will generate a unique design. This gives you an almost infinite selection—for any occasion, recipient, or language—rather than being limited to the pre-set designs. Design with AI
The recipient can then use their Amazon Pay gift card to shop Amazon.in's vast product selection or make payments across 20,000+ partner apps.
Gift cards for every festive moment
India's festive season is also its biggest gifting season. Here's how an Amazon Pay gift card fits every occasion:
- Dussehra: Mark new beginnings with a gift card that lets your loved ones start the festive season with something they truly want.
- Karwa Chauth: A thoughtful gesture for your partner—let them choose their own gift from millions of options on Amazon.in.
- Dhanteras: Gift a brand gift card from Tanishq or another jewellery brand for a modern take on the tradition of buying something precious.
- Diwali: From home décor and electronics to fashion and beauty, a gift card covers every Diwali wish list.
- Bhai Dooj: Celebrate the sibling bond with a gift card—whether it's a gaming card, a Swiggy card, or an open-ended Amazon Pay gift card.
Update: This article was originally published on January 29, 2025. It was updated on September 25, 2026 to reflect the latest features and facts.
