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New Seller Central - where is everything?
by Seller_LAhuiXJ4eMubd

Hi guys - so, I got the new Seller Central shoved down my throat today, with no option to go back to the old version.

Where the XXXX is everything?

1 - where is the Payments Dashboard? As far as I can tell, it's completely gone.

2 - what happened to the Feedback Manager? Again, as far as I can tell, it's just gone.

3 - where is the page to manage A-to-Z claims and Chargebacks?

I've managed to find everything else, but it takes 6 to 8 clicks to get there rather than 1 or 2 on the old Seller Central.

It is obvious whoever designed this new page is not a seller and has no idea how sellers used the old page.

24 votes
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Hello Sellers,

When we launched this series, we made a promise: you tell us what's not working, and we'll show you what's been changed. Here's our first update.

Improvements

1. 📌 Bookmarks are live — Many of you told us it was taking too many clicks to get to the pages you use most. You can now bookmark any page in the new Seller Central for one-click access. There are two ways to add a bookmark:

  • From the navigation menu, next to any menu item
  • From the upper left corner of any page you're on

​​Your bookmarks appear on the bar between the navigation menu and your workspaces, and you can click and hold to reorder them however you'd like.​

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2. ​​🔍 Search added to the navigation menu — We've added a search bar directly in the navigation menu so you can quickly jump to any page. Start typing what you're looking for and it will surface matching pages.​

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3. 📖 Navigational guide and feature release page published — To help you get familiar with the new experience and stay up to date on changes beyond this series, the team has published a navigational guide to their feature release page. We'll link this page at the bottom of every post going forward and recommend checking back in regularly for updates to the guide and the release schedule.

Bug Fixes

🗣️ "After I customize widgets, visit another page and come back it resets everything. What's the point of customizing?"

✅ Widget customizations now persist. Previously, any widget customizations you made on the My Business workspace (adding, removing, or rearranging widgets) would reset to the default layout when you navigated away and came back. This has been fixed. Your customized layout now saves and persists across navigation and sessions.

🗣️ "The new Manage Inventory page clears previously selected items every time a new search is performed... selections are lost after each search, making workflows like printing labels, shipment prep, and bulk edits very inconvenient and time-consuming."

✅ Bulk selection now persists across searches in Manage Products. Previously, selecting an item and then searching for a second one would clear your first selection, meaning you couldn't build a list of items across multiple searches the way you could in the old Manage Inventory page. This has been fixed. Your selections now persist across searches, and the bulk action counter accumulates as you add items.

What's Coming Next

We're actively reviewing feedback from the Navigation and Action Center threads. Here's what the team is currently working on:

  • Shipping template errors in Manage Products — Some of you have reported errors when trying to change shipping templates from the action dropdown in Manage Products. The team is aware and actively working on a fix.

🗣️ Keep the Feedback Coming

Your input is what drives these updates. Tell us what's working and what's not:

  • 📣 Navigation
  • 📣 Action Center
2 votes
53 votes
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86 replies
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Account Deactivation - My life is ruined
by Seller_wSuwfp0Ou9zP7

I've been on Amazon since June 2026 and got account deactivated for multiple accounts, the 2nd account is my adult daughter but it was rarely used. I didn't know I was violating Amazon's policy, I would never intentionally violate the rules. Both accounts are now deactivated, the 2nd account cannot be reactivated until the violations are fixed in the 1st one. I don't even know what to fix. It just ask me to write an appeal, which I documented my POA, provided all my business documents and identity information and each bank account statements. And I've been ghosted.

This is my business, my livelihood, my income and it was all pulled from underneath me with no remorse or no help getting back to work. This is devastating, my family is devastated, all the work we've done in the business to have it gone. I never would've thought that Amazon treat people like this. I could see if I was a repeat offender, but I didn't know and I'm sorry....is there no grace. I just don't know what I'm going to do now. All of my money is in my business, inventory is sitting, this is HORRIBLE. And what's even worse is there's soooo many people in the forum this has happened to and they've been trying to get resolution for months....years! It's just no way to treat people

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11 replies
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On October 30 I hit 13 years as an Amazon seller. I opened my account in 2013 and have sold my own brand of coin, medal, and currency displays the entire time.

I have finally been worn out by Amazon and I'm ready to give up. I am tired of the hijacked listings. I am tired of the circular support that gets me nowhere. I am tired of the increasing fees.

I've been enrolled in Brand Registry for years, and it hasn't mattered. Foreign sellers have taken over my listings, and in the early days Amazon would at least reverse it and give me control back. Now I've lost listings I've never been able to recover. My last FBA shipment was lost, and Amazon spent months telling me it was received and accounted for while it never showed up in my inventory.

Organic traffic is gone. Everything runs on ad spend now, and I have no interest in paying Amazon more to sell my own products on a platform that won't protect them.

But I'm sure somebody else who still has some fight left in them can make this work. This brand did around $100K a year on Amazon at its peak, and I believe the demand is still there.

So I'm asking the people who've been through this. If you've handed off your Amazon business to someone else, how did you do it and how did it work out? Are there resellers, partners, or arrangements out there worth looking at for a small brand like mine? I'd rather hear what's actually worked for people than keep fighting this myself.

And if this has already been discussed to death, please just send me the threads. This forum hasn't changed much over the years and it can still be tough to find anything.

Patrick

6 votes
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271 views
9 replies
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Reviews being removed by the masses!
by Seller_rjGuhh2XKBSOG

Hi,

My listing has been having reviews removed bit by bit for the last 2 months, then when I checked my listing today, it had dropped from 31 to 11! Most of which were Vine reviews! All removed and no reason as to why. Also given the fact the majority were vine reviews, I highly doubt any of them went against any of the guideline.

Can somebody please advise?

Asin: B0G6XB7ZZ3

Thanks

4 votes
0 votes
22 views
4 replies
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Can anyone explain how this happens?
by Seller_xsRYYu0hW1DBD

can anyone explain to me how a competitor? (which is an aggressive, knock off.) is able to get 30 to 40 reviews in a few weeks when we struggle to get just a handful?

recently, we combined three products into one parent asin with three variations, combining all of the reviews. At that we had about 20 more reviews than ghe knock off. But within a few weeks, they added another 30 or 40. How is this being done? Realistically, I can't figure it out based upon how diligent we are with getting the relatively small number of people that take the time toleave one

4 votes
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250 views
4 replies
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OnTrac now showing as a shipping option.
by Seller_GnEo4mjyzgxA9

I’ve been selling on Amazon for about 14 years, and a small seller. A couple of days ago, a new (for me) carrier showed up under Amazon’s Buy Shipping options - Ontrac. I have read horror stories about Ontrac here but never thought to use them as they weren’t even an option for me in Buy Shipping

I looked into it and apparently even if I have only one package, if I generate a label before 2 PM, Ontrac will pick up from my location on that day. I was wary of this, considering I’ve heard stories of them not picking up, so I spoke to AmazonSeller support level 2, and they assured me that their contract with Ontrac should signal a pick up at my location once the label is generated.

as I’m sure most people here know, it’s impossible now to get a hold of Ontrac on the phone. Amazon still shows Ontrac’s phone number as it means to get a hold of them to complain about non-pick ups. That phone number goes nowhere. I tried chatting with an Ontrac agent to clarify about the pick up situation and I got nowhere, they said contact Amazon.

I am only considering using the shipping option because I just received some large orders and it will save me a significant amount of money. I don’t want to forgo using a shipping service that will actually work for me if a lot of the previous issues have now been worked out, but again I don’t want to use a carrier that actually won’t work for me and end up spending more money in the end, trying to fix the situation.

any advice would be helpful. Amazon logged my case and said that I could refer to that if I run into any problems with Ontrac, to show that I followed their directions if I chose to use that carrier. I’m pretty sure most people here are going to say don’t use them… but I’m asking anyway 😉

Carolyn

1 vote
0 votes
54 views
7 replies
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