Ready to grow your business? Get powered with 41k worth benefits. Explore nowReady to grow your business? Get powered with 41k worth benefits. Explore now
Where are you in your selling journey?
Let's grow your business
LEARN
Start with the basics, sell with confidence
Seller University walks you through everything, from creating your first listing to getting your first order. Follow the learning path at your own pace.
GROW
More products, more visibility, more orders
Selection & Inventory
Add more products, keep stock ready
More products mean more chances to sell. Use Restock+ to get AI-powered recommendations on when and how much to restock, avoid stockouts that hurt your ranking and overstocking that eats into your margins.
Search Ranking
Improve your search ranking
Use Missions in Seller Central, guided steps that improve your product's placement on Amazon search results. Better ranking means more customers find you and more orders come in.
Deals, Coupons & BxGy
Run offers that drive sales
Create Deals, Coupons, or Buy-X-Get-Y offers to attract more buyers and increase basket size. BxGy lets you bundle products and save up to 90% on shipping fees on each additional unit. Set budgets and dates to stay in control.
Special offers to give you an edge
₹41,000
Worth exclusive benefits for new sellers
Kickstart your selling journey with ₹41,000 in launch benefits across Ads, FBA, and Selection, everything you need to go from registration to your first sale, and beyond.
Zero
Referral fee on 12.5 Cr products
Sell more, keep more. Zero referral fees across 1,800+ categories for items under ₹1,000, means, up to 70% savings in total fees, so every sale works harder for your business.
SCALE WITH AI
Let AI take your business further
Vine
Get trusted reviews with Vine
Enroll your new products in Amazon Vine to get authentic reviews from trusted reviewers. More reviews mean more buyer confidence and more buyer confidence means more sales.
Sponsored Ads
Put your products where buyers are looking
Run Sponsored Products and Sponsored Brands campaigns to appear at the top of search results. You only pay when someone clicks and they're already searching for what you sell.
Brand Store
Build your own storefront on Amazon
Create a branded storefront to showcase your full product range, tell your brand story, and give customers a reason to come back. Your store, your identity on Amazon.
Listing IQ
AI scores & rewrites listings that sell
Listing IQ scores your listing quality and uses AI to generate optimized titles, images, and A+ Content. A+ Content alone can boost conversions by 5–15%. It ensures your listings meet the standard 6+ images, 1 video, 5 bullet points, competitive pricing, and active stock.
Pricing IQ
AI-Powered fee analysis & price recommendations
Pricing IQ shows exactly how much you save per SKU after Amazon's fee drop and suggests the right price to maximize both sales and margins. Real-time competitor tracking, fee impact analysis, and margin-aware price recommendations, all in one place.
Product Opportunity Explorer
Find what customers are searching for
See real-time customer demand , trending niches, high-demand products, and gaps where competition is low. Use it to decide what to list next, backed by real Amazon data that's not available anywhere else.
Upcoming sale event
Amazon's biggest shopping festivals where you can participate to boost sales through increased customer traffic and special promotions.
Your biggest growth opportunities right now
Tools that help you find demand, plan for sales events, and hit your next revenue milestone
Live sessions for scaling your business
Not basics, advanced strategies delivered live by experts
Real sellers, real growth, see how they scaled
Frequently Asked Questions
How do I sell on Amazon India?
To sell on Amazon India, register as a seller on sell.amazon.in, list your products, set competitive prices, and choose a fulfilment method — either Fulfilment by Amazon (FBA) or self-ship. Amazon provides step-by-step onboarding support and tools to help you start selling from day one.
How can I effectively plan inventory for major sale events?
Leverage demand forecasting using historical data to predict sales, optimize storage costs by maintaining balanced inventory, set smart reorder points to prevent stockouts, implement efficient stock level management, and prepare specifically for peak seasons with extra buffer stock. This ensures you maximize sales while minimizing costs.
What factors improve my product visibility on Amazon?
Implement strong keyword optimization in your listings, create compelling product titles that include key search terms, maintain high-quality product images that meet Amazon standards, ensure competitive pricing in your category, and actively work on generating positive customer reviews. These elements together boost your organic ranking and discoverability.
What are the key elements to win the Buy Box?
Maintain competitive prices while protecting margins, ensure consistent stock availability, provide fast and reliable shipping speeds, meet or exceed Amazon's seller performance standards, and deliver excellent customer service with quick response times. These factors collectively improve your chances of winning the Buy Box and driving more sales.
