Image Image

Designed to protect your privacy

Image

You have control over your
Alexa experience

Amazon designs Alexa and Echo devices with multiple layers of privacy and security—from built-in protections to controls and features you can see, hear, and touch.

OnDevice
In app online
Ask Alexa
Facts about alexa
security
data use
privacy by design
listening
top customer questions
Image

On device

Controls you can
see, hear, and touch

Echo devices are built with:

Image

Microphones enable/disable button to disconnect the mics. Explore controls.

Image

Microphones & Camera enable/disable button and for some devices, a built-in camera shutter.

Image

Light indicators so you can see when Alexa is listening to your request and sending it to the cloud.

Image

In app & online

Personalize your
Alexa Experience

Image
Image

Review and manage your chats

Image

Review and manage your
smart home device history.

Image

See and update the Alexa Skills that you've granted permission to access specific data.

Image

Manage how you help
improve Alexa.

You can view and update your
settings in the Alexa app or at
Alexa Privacy at any
time. See a step-by-step guide.

Review and manage your chats

Image

Ask Alexa

Access privacy controls and
features by asking Alexa

Image

For when you don't want to reach
for your phone or pull out your laptop:

“Alexa, tell me what you heard”

“Alexa, why did you do that?“

Image

Privacy by design

Privacy from A to Z

Image

Learn how your privacy is protected across Alexa features and other Amazon devices and services that include Alexa.

**Advertising Controls**

Advertising Controls

Check out options for managing interest-based ads and advertising preferences for third parties across your Alexa-enabled devices.

**Amazon Sidewalk**

Amazon Sidewalk

Learn how Amazon Sidewalk works and how customer information is protected along the way.

**Astro**

Astro

Explore frequently asked questions about Astro, a new kind of robot that uses Alexa Voice Services to process and respond to voice requests.

**Communication**

Communication

Take a closer look at two optional Alexa Communications features: Announcements and Drop In.

**Follow Up Mode**

Follow Up Mode

Learn more about a feature that allows for more natural conversation while protecting your privacy.

**Kids and Family**

Kids and Family

Discover entertainment and education parents can trust with Alexa.

**Map View**

Map View

Learn how Map View puts your in control of how you view and manage your connected smart devices.

**Presence Detection**

Presence Detection

Find out how Presence Detection works and get answers to privacy-related questions.

**Screen Motion**

Screen Motion Explore the benefits of screen motion on Echo Show 10 and the ways in which you’re in control.

**Shopping**

Shopping

Discover how privacy is built in to your Alexa shopping experience.

**Visual ID**

Visual ID

Check out how visual ID makes your Alexa experience more personalized and convenient while maintaining the privacy protections you expect.

Image

Facts about Alexa

Separating fact from fiction

Image







True

or







False

Alexa and Echo devices have been used and loved by millions of customers since 2014, but that's a blink of an eye compared to computers and smart phones. With new technology often comes misperceptions.


Let's take a look at some of the most popular ones and separate fact from fiction.

Image

Security

Take a look behind the scenes

Amazon has hundreds of employees dedicated to designing secure products and finding and fixing vulnerabilities in Amazon services and devices, including Alexa and Echo. Let’s take a closer look at the layers of security that are at work behind the scenes.

Image

Data use

Creating a more personalized
and inclusive experience

Image

Your interactions with Alexa are used to help make
Alexa more accurate and useful over time—for you and for others. But what does that actually mean?

Personalizing
your experience

Your voice recordings, transcripts, and typed requests help Alexa learn your preferences so your interactions are more accurateand convenient.

Learn how personalization works.

Image
Image

Building a more
inclusive Alexa

Requests from a diverse range of customers helps Alexa understand everyone better—people with all kinds of speech patterns, accents, and dialects.

Learn how data fosters inclusion.

Image

Listening

Wake word detection

Image

Alexa

Image
Image
Image
Image
Image

Amazon

Computer

Image
Image
Image
Image
Image

Echo

Image
Image
Image
Image

Ziggy

Image

When you have a request for Alexa, you first need to say your chosen wake word, which by default is “Alexa.” Only after your Echo device detects the wake word is Alexa listening to your requests. But how does that actually work?

Learn how your device can detect the wake word without hearing your conversations.

Image

How Alexa works

The journey of a voice request

Image
Image
Image

”Alexa, tell me the weather in Redmond.”

The moment your device detects the wake word, your voice request goes on a brief but eventful adventure, all while protecting your privacy. Let's follow a single request as it travels from your lips to Amazon's secure cloud.

Instagram

Twitter

YouTube

TikTok

Threads