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In the spotlight
Expanded Low-price FBA rates
More products priced at or below €20 will qualify for reduced FBA rates starting January 5, 2026.
Referral fee reductions across key categories
Updated referral fees for Home, Grocery, Pet, and VMS categories will apply from January 5 across EU stores.
Your selling journey, made simple
How to Register?
Find out everything you need to register, get answers to common questions and learn what to do after you’ve created an account.
How to Sell?
Learn how to list your first product, manage inventory and ship with confidence — everything you need to make your first sale.
How to Grow?
Discover how brand, logistics, pricing and promotional services can fuel your growth.
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Reach millions
Fresh new startups and Fortune 500s. B2B and B2C. Brand owners and resellers. They all sell on Amazon for reaching hundreds of millions of worldwide active customer accounts.
Deliver smiles
Leave the shipping, returns, and customer service to us with Fulfilment by Amazon (FBA). Want to take care of shipping yourself? You can do that too.
Make money
Choose from flexible selling plans, product categories, and fulfilment options that fit your business needs.
SUCCESS STORIES
Amazon makes live easy. With the help from Amazon, my dream is becoming a reality.Martijn BosCEO, BOSKA
Selling on Amazon puts us in touch with a much wider audience, customers we didn't have at all before.Jasper JonkmanE-commerce & Marketing Specialist
Selling on Amazon puts us in touch with a much wider audience, customers we didn't have at all before.Erin GraybillOprichter en Algemeen Directeur, Niré
We went from selling 4-5 units a day to selling over 1,000 units overnight.Michael CorriganCEO, TRTL
Selling on Amazon, we’ve been able to help farmers all around the world.Al ShariatDirecteur, Coconut Merchant
For me, it’s a no-brainer to put your products onto a platform where there’s millions of people ready to buy.Lavinia DavolioOprichter, Lavolio Boutique Confectionery
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Start selling on Amazon! The best way to reach tens of millions of customers, whether you sell one item or millions of items. In your account configuration, all European countries are enabled for selling
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