New Seller Success program
One-to-one strategic support—at no cost
We work with qualified brands that are new to Amazon to provide dedicated, hands-on guidance through registration, launch, and beyond—for $0 added cost.
How can New Seller Success help your brand?
We provide select brands that are new to Amazon with a dedicated account representative to help them launch and optimize their business. Brands receive hands-on guidance, strategic planning, and direct access to internal specialists.
Get one-to-one support
Partner with a dedicated Amazon account representative who knows your brand, category, and goals.
Access enhanced benefits
Qualified brands may receive enhanced incentives, priority support, and expanded program resources.
Launch faster
Get hands-on support through registration, Brand Registry, listing creation, and your first shipment through Fulfillment by Amazon (FBA).
Grow with confidence
Receive a personalized roadmap for advertising, promotions, and catalog expansion tailored to your category.
Protect your brand
Get help with Brand Registry, Brand Stores, and A+ Content to protect your brand and stand out from the competition.
Apply to the New Seller Success program
The New Seller Success program is available to a limited number of qualifying brands that are new to Amazon each quarter. Our team reviews each submission to ensure the program is the right fit for your brand and goals. If you qualify, a dedicated Amazon account representative will reach out.
Frequently Asked Questions
How much does New Seller Success cost?
If your brand is selected, there are no costs for the New Seller Success program. You pay standard Amazon selling fees, but the program’s dedicated support and incentives are provided at no additional cost.
How will I work with my account representative?
If your brand is selected, your representative will schedule an introductory video call to understand your brand, products, and goals. From there, you'll connect by phone, email, and scheduled video calls throughout the launch process and beyond.
How long does the program last?
The program lasts up to 12 months for brands that are selected. Your dedicated representative supports you through the launch phase and initial growth period. After the engagement, you'll transition to Amazon's ongoing seller support resources or may qualify for Strategic Account Services.
When will I find out if my brand has been selected?
If your brand is selected, a dedicated Amazon account representative will reach out to you within two weeks to discuss next steps. In the meantime, we encourage you to get a head start by registering for an Amazon selling account, enrolling in Brand Registry, and preparing your initial product listings and shipping logistics.
Your growth is our priority
Apply to the New Seller Success program today to see if your brand qualifies to partner with a dedicated Amazon account representative.
*Meeting requirements does not guarantee acceptance. Selection is subject to capacity and fit.
