SoFi

The traditional financial playbook is officially outdated. Factors like rising costs and social pressure have broken the decades old linear script (career → home → retirement). And yet, Americans in 2026 haven't abandoned the American Dream—they're building a completely new blueprint to achieve it. SoFi teamed up with YouGov to survey 4,000+ Americans for “Making The Most: How Americans are Maximizing Money and Life in 2026.” Here are some key takeaways: 💡Microwins Over Milestones: Progress is shifting from rigid life events to daily momentum—building savings, paying off debt, and gaining flexibility. 💡The Emotional Return on Investment (EROI): 72% of Americans will accept slower long-term financial progress to make room for family time and meaningful experiences right now. 💡Tech-Driven Optimization: From AI budgeting to new asset mixes, tech is giving younger generations modern ways to maximize every dollar. 💡Traditional Ambitions Remain: But the paths to reach them have evolved. Explore the full report to see how: https://lnkd.in/gbgDqfw8

Christopher Zook says it’s time to approach your portfolio in percentages. The size of an investment should be considered in the context of your overall portfolio, risk and liquidity. Watch the full episode of The Important Part with Christopher and Tony Robbins for more investing insights. 👉 https://lnkd.in/ebi54R8z

Introducing the Smart Money Social Club—a new space for candid conversations that help us all get smarter about money. We’re kicking things off on Oct. 2 with an incredible lineup of women across business, finance, and culture. Check out our speakers, then head to our YouTube channel at this link and tap “Notify me” to get a reminder when the livestream begins: https://lnkd.in/gAb_22Jx

When we announced our partnership with Notre Dame Athletics in July, we committed to supporting student-athletes on and off the field, including career development. We wanted them to come away with a professional portfolio and practical skills they can apply well beyond college. This fall, we're launching the SoFi Creator Lab, a year-long, paid career development program for Notre Dame student-athletes interested in content, marketing and media careers. The inaugural class will work alongside our team, with coaching from SoFi Career Coach and Notre Dame alum Natalie (Corporate Natalie). “Notre Dame student-athletes bring incredible ambition, passion and drive to everything they do. With the SoFi Creator Lab, we saw an opportunity to build on that momentum with real-world experience that can open doors and empower them to pursue opportunities throughout their careers.” - Lauren Stafford Webb Throughout the program, participants will get: 🎓 Hands-on training in social media marketing, from building communities to measuring impact. 📱 Real-world experience creating content that educates and engages people across a range of financial topics. 💼 A path to a paid internship with SoFi or a partner organization, designed with student-athletes’ demanding schedules. We're excited to bring this to life with Notre Dame Athletics. Applications are open to junior and senior student-athletes through October 15 👇 https://lnkd.in/ekWCbWT2

Tony Robbins wants you to stop spending and start owning. 💸 Instead of just buying the products you love, think about owning a piece of the companies behind them. Watch the full episode of The Important Part Podcast with Liz Thomas for more on his approach to money and investing. ➡️ https://lnkd.in/ebi54R8z

Tony Robbins went from eating crackers and peanut butter on Thanksgiving to running a business empire with over 100 companies. And he did it all to see if the game could still be won. He and his co-Author, Christopher Zook, sat down with Liz Thomas this week to discuss the holy grail of investing, his rules for decision-making, and what sectors he’s watching. Tune in to The Important Part featuring Tony Robbins for more insights. https://lnkd.in/ebi54R8z

Some fintechs partner with banks. Some become them. Both paths are reshaping financial services! This Friday, our CEO Phil Goldfeder heads to the Federal Reserve Bank of Philadelphia for a conversation at their annual fintech conference! He'll be joined by a panel of our members that have lived this journey firsthand including Jon Auxier, Chief Banking Officer at Mercury, Richard Rosenthal, President & CEO, Square Financial Services and Eric Schuppenhauer, Executive Vice President, SoFi. The conversation will cover what it really takes to move from disruptor to regulated institution, the charter path, the supervisory expectations, and what changes (and what doesn't) once you're the one holding the regulatory accountability. #AFC #PhillyFed #Responsible #Innovation

Today, SoFi and Mastercard announced that SoFi is the first national bank to go live with stablecoin settlement across Mastercard’s global payments network. We’re now migrating our full card program to blockchain-based settlement, expected to process more than $25 billion in annualized volume using SoFiUSD. This is what bringing blockchain into real-world financial infrastructure looks like: combining the speed and efficiency of blockchain-based settlement with the established payments infrastructure. And we’re just getting started. SoFi Bank and Mastercard will continue exploring additional opportunities for SoFiUSD settlement, including cross-border payments, remittances and other money movement use cases. Learn more: https://lnkd.in/euQbEveH

At SoFi, our New Grad Program isn’t just a first job, it’s the launchpad for the future of FinTech.💡 We believe in investing in early talent and providing the bridge from the classroom to the heart of our mission. Today, we’re proud to spotlight Maryam Mussa, Max Cooney, Natalie So, and Duong Nguyen. They’ve transitioned from "learning the ropes" to owning high-impact work. Read more about what they learned as new graduates at SoFi ➡️  https://lnkd.in/gEjdUUUH

Take your trading ideas and bring them to life with Composer by SoFi. With AI-powered tools, you could build, browse, and backtest your investing strategies and then let automation do the rest. Here’s how: 👉 Turn ideas into automated strategies. 👉 Use AI to describe your ideas. No coding required. 👉 Browse 2,000+ investing strategies. Learn more about Composer by SoFi—the newest member to the SoFi family. Get started today. SoFi.com/invest/composer/