This month's cover star is @NBA player, philanthropist, and business owner Jaylen Brown 🏀
He's not the first player in the league to have launched a sneaker brand, but he is the first to do so in this new era of social media fandom and direct-to-consumer marketing.
Despite falling consumer confidence and mounting affordability pressures, @Adobe forecasts U.S. online holiday sales will reach a record $275.1 billion, up 6.7% year over year, with AI-driven shopping and buy-now, pay-later use also rising.
The .@NHL has partnered with @Adobe as its Official Creative, Marketing, and AI Partner, giving the league and its 32 teams tools to personalize fan experiences across digital channels. Fans will also be able to create NHL-themed content using Adobe Express and Firefly.
In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Rochelle Wainer, Ph.D., Senior Vice President, Global Insights and Analytics at Kids2, about how consumer insights are evolving as technology changes how people research, shop, and make decisions.
What does a heritage brand need to change in order to stay relevant?
And what should it refuse to change?
On this week's The Speed of Culture Podcast, Allison Varone, Head of Marketing at @CampariUSA joins Matt Britton of @AskSuzyBiz to examine how iconic spirits brands are
