Google UK’s Post

📰 News straight from YouTube Festival 2026: YouTube is officially a big-screen experience. 📺 Living room watch time Google UK MD Kate Alessi revealed that more than half of our UK watch time now happening in the living room with YouTube reaching a staggering 49 million UK adults every single month. This isn’t just about incredible reach - it’s a massive commercial opportunity. To help marketers supercharge their creator partnerships and tap into this big-screen momentum, we rolled-out two game-changing opportunities for UK businesses: 🎬 YouTube Creator Shows YouTube UK MD Alison Lomax announced the launch of YouTube Creator Shows in the UK. Offering exclusive sponsorship and brand opportunities to integrate directly into an exciting slate of made for YouTube shows. Whether it’s Rio Ferdinand’s new show, Play Sports Network’s The Global Cycling Network or our talented YouTube Festival Red Carpet host, Nella Rose. 🎯 Open Call We are making it easier than ever for brands to discover and collaborate with creators at scale. With Open Call, UK brands can now simply upload their creative briefs to a streamlined matchmaking system. Relevant YouTube Partner Programme creators can then proactively pitch and submit custom video ideas making it easier for creators and brands to scale, approve, and amplify high-impact partnerships. With 78% of UK viewers stating they are more likely to buy a product recommended by a creator they view as an expert, we are giving marketers the ultimate canvas to tap into cultural moments and drive measurable, full-funnel results. Let's build the future of modern British culture and commerce together 🇬🇧 #YTF26 Read more here with reporting by Bethany Lee at Performance Marketing World: https://lnkd.in/efjMtUGf