![\"Screenshot](\"https://en-blog.files.wordpress.com/2026/04/spry-fox-cozy-grove.png\")
David Edery co-founded Spry Fox in 2010 with a simple goal: creating games that make people happy.
\n\n\n\nWhat followed was 15 years of quirky, original titles like Cozy Grove, a narrative-driven life simulation game that became a cult favorite, and Spirit Crossing, a cozy MMO currently in open alpha and targeting a full PC launch later in 2026.\u00a0
\n\n\n\nIn 2022, Netflix acquired the studio. In January 2026, Spry Fox spun back out as an independent studio, still partnering with Netflix on Spirit Crossing.
\n\n\n\nThrough all of it, including the acquisition and the spin-out, their WordPress.com presence stayed constant.
\n\n\n\nMany game studios lean hard on social media and paid advertising. Spry Fox has always done things differently.
\n\n\n\nTheir growth has been almost entirely organic \u2014 built through a newsletter, Discord communities, Reddit, and a blog that’s been running since the early days of the company.
\n\n\n\n\n\n\n\n\nWe’ve been trying to maintain a relationship with our audience through our newsletter, our Discord servers, and our blog on WordPress. That’s been driving the majority of our growth over the years.
\nDavid Edery co-founder Spry Fox
The blog is where Spry Fox puts the thinking that deserves more space than quick Reddit or Discord updates. A deep dive into how they tuned the economy of Spirit Crossing, a post explaining a design decision, or a longer piece on where the studio is headed.
\n\n\n\n\n\n\n\n\nThat’s where we put deeper thoughts. If we need a place to say: hey, we thought carefully about this \u2014 we always start with the blog.
\nDavid Edery co-founder Spry Fox
![\"Screenshot](\"https://en-blog.files.wordpress.com/2026/04/spry-fox-blog-post.png\")
It’s also an archive. A record of how the studio thinks, what they’ve built, and why.\u00a0
\n\n\n\nThe site also drives traffic. People search for old games like Triple Town, land on the blog, and discover what Spry Fox is working on now. It’s a quiet but steady acquisition channel, and one that costs almost nothing to maintain.
\n\n\n\nSpry Fox’s game sites \u2014 including Cozy Grove and Spirit Crossing \u2014 are hosted on WordPress.com and built and maintained by the Automattic Special Projects team.
\n\n\n\n![\"Screenshot](\"https://en-blog.files.wordpress.com/2026/04/spry-fox-spirit-crossing-website.png\")
For David, the value is straightforward.
\n\n\n\n\n\n\n\n\nThe website just works. If there’s ever an issue, it gets solved. I don’t have to think about it.
\nDavid Edery co-founder Spry Fox
That’s not a small thing for a studio focused on making games. Every hour spent on hosting, maintenance, or troubleshooting is an hour not spent building. WordPress.com removes that category of problem entirely.
\n\n\n\nSpry Fox has spent 15 years building an audience without massive investments in paid advertising. Their site on WordPress.com is a big part of why that works. A place they own and control, and a record of who they are and what they’re building.
\n\n\n\nWordPress.com gives you fast, secure hosting and a platform built for long-form publishing, so you can focus on the work that truly matters.
\n\n\n\n\n","excerpt":"Spry Fox has grown its audience for 15 years with a blog, newsletter, and community. Here\u2019s why their WordPress.com site still matters.
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wordpress.com/2026/04/image-15.png?w=800&h=600&crop=1","newspack-article-block-portrait-medium":"https://en-blog.files.wordpress.com/2026/04/image-15.png?w=600&h=800&crop=1","newspack-article-block-square-medium":"https://en-blog.files.wordpress.com/2026/04/image-15.png?w=800&h=800&crop=1","newspack-article-block-landscape-intermediate":"https://en-blog.files.wordpress.com/2026/04/image-15.png?w=600&h=450&crop=1","newspack-article-block-portrait-intermediate":"https://en-blog.files.wordpress.com/2026/04/image-15.png?w=450&h=600&crop=1","newspack-article-block-square-intermediate":"https://en-blog.files.wordpress.com/2026/04/image-15.png?w=600&h=600&crop=1","newspack-article-block-landscape-small":"https://en-blog.files.wordpress.com/2026/04/image-15.png?w=400&h=300&crop=1","newspack-article-block-portrait-small":"https://en-blog.files.wordpress.com/2026/04/image-15.png?w=300&h=400&crop=1","newspack-article-block-square-small":"https://en-blog.files.wordpress.com/2026/04/image-15.png?w=400&h=400&crop=1","newspack-article-block-landscape-tiny":"https://en-blog.files.wordpress.com/2026/04/image-15.png?w=200&h=150&crop=1","newspack-article-block-portrait-tiny":"https://en-blog.files.wordpress.com/2026/04/image-15.png?w=150&h=200&crop=1","newspack-article-block-square-tiny":"https://en-blog.files.wordpress.com/2026/04/image-15.png?w=200&h=200&crop=1","newspack-article-block-uncropped":"https://en-blog.files.wordpress.com/2026/04/image-15.png?w=1200"},"height":1279,"width":2048,"exif":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[],"alt":""},"meta":{"links":{"self":"https://public-api.wordpress.com/rest/v1.1/sites/3584907/media/84934","help":"https://public-api.wordpress.com/rest/v1.1/sites/3584907/media/84934/help","site":"https://public-api.wordpress.com/rest/v1.1/sites/3584907","parent":"https://public-api.wordpress.com/rest/v1.1/sites/3584907/posts/84932"}}}},"attachment_count":6,"metadata":[{"id":"296796","key":"_thumbnail_id","value":"84938"},{"id":"292869","key":"_wpas_done_all","value":""},{"id":"292868","key":"_wpas_feature_enabled","value":"1"},{"id":"292867","key":"_wpas_mess","value":""},{"id":"292870","key":"_wpas_options","value":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}}],"meta":{"links":{"self":"https://public-api.wordpress.com/rest/v1.1/sites/3584907/posts/84932","help":"https://public-api.wordpress.com/rest/v1.1/sites/3584907/posts/84932/help","site":"https://public-api.wordpress.com/rest/v1.1/sites/3584907","replies":"https://public-api.wordpress.com/rest/v1.1/sites/3584907/posts/84932/replies/","likes":"https://public-api.wordpress.com/rest/v1.1/sites/3584907/posts/84932/likes/"}},"capabilities":{"publish_post":false,"delete_post":false,"edit_post":false},"other_URLs":{}},{"ID":84699,"site_ID":3584907,"author":{"ID":454114,"login":"wpcom","email":false,"name":"WordPress.com Staff","first_name":"WordPress.com","last_name":"Staff","nice_name":"wpcom","URL":"https://wordpress.com/help","avatar_URL":"https://1.gravatar.com/avatar/4339429cceca846189b3459ec5a09c3e3e1d04bc754afb9176a9e00102f839f7?s=96&d=retro","profile_URL":"https://gravatar.com/wpcom","site_ID":3584907},"date":"2026-04-20T08:37:46+01:00","modified":"2026-04-22T00:21:08+01:00","title":"How to Build an Endless Stream of Content Ideas with WordPress and Claude","URL":"https://en.blog.wordpress.com/2026/04/20/content-ideas-wordpress-claude/","short_URL":"https://wp.me/pf2B5-m27","content":"\nThe best content ideas are already in your website data.
\n\n\n\nConnect your WordPress.com site to Claude to uncover what your audience is searching for\u2014but you haven\u2019t covered yet\u2014and turn those insights into published posts.
\n\n\n\nIn this guide, I\u2019ll show you how to extract those insights, turn them into a clear plan, and generate ready-to-publish content.
\n\n\n\nStart by connecting your Claude account with your WordPress website. This is possible thanks to the Model Context Protocol (MCP) that creates a direct link between both platforms. It\u2019s completely secure, optional to use, and available to every paid WordPress.com user.
\n\n\n\nTo enable MCP, head to your WordPress.com account \u2192 AI and MCP \u2192 Enable MCP Tool Access and toggle it on.
\n\n\n\n![\"Screenshot](\"https://en-blog.files.wordpress.com/2026/04/ai-and-mcp.png\")
Next, head to your Claude account to enable our official Claude Code connector. Go to Settings \u2192 Connectors \u2192 Browse Connectors. In the search bar, type \u201cWordPress.com,\u201d and select the + button to initiate a connection with your website.
\n\n\n\n![\"Screenshot](\"https://en-blog.files.wordpress.com/2026/04/claude-wordpress.com-connector.png\")
Finally, approve Claude\u2019s access to your website. Select the right website before clicking the Approve button.
\n\n\n\n![\"Screenshot](\"https://en-blog.files.wordpress.com/2026/04/image-2.jpeg\")
Next, ask Claude to scan the website\u2019s existing content and identify missing topics. You can use a prompt similar to the one below and adjust it based on your own context and needs:
\n\n\n\n| \u201cI founded a web agency that offers website development and maintenance services. My WordPress agency specializes in building marketplace websites, job boards, membership sites, and WooCommerce stores. I want my site\u2019s blog (https://acustomdomain.com/blog) to be the go-to resource for prospects and clients. I need you to review my site and find content gaps/topics that I can write articles on. 1. Find content gaps from existing blog posts\u00a0 Review my existing posts and identify any unanswered questions on web development and maintenance. Also, analyze user comments to spot recurring questions and interests. And look for traffic insights to understand audience interest. List 20 important missing topics that would interest my visitors. 2. Identify content gaps from competitors\u00a0 Review existing blog posts on the following competitor websites: https://example.com/blog/, https://example.com/blog/, and https://example.com/blog/. List 20 key topics that aren\u2019t covered on my website. 3. Find and suggest improvements for weak blog posts Identify posts that appear incomplete or lack useful information. Then, recommend any additional sections or details that could improve the blog posts. Note: Keep your answers short and easy to navigate.\u201d |
I tried this approach for my own website, and Claude instantly came up with a range of relevant content ideas like \u201cHow to build a marketplace website on WordPress\u201d and \u201cHow to choose between a membership site and a subscription site.\u201d
\n\n\n\n![\"Screenshot](\"https://en-blog.files.wordpress.com/2026/04/topic-title.jpg\")
Claude also generated recommendations for how to improve existing blog posts on my site. It highlighted articles that were missing key elements like examples and data references, and explained how to add the necessary fixes.
\n\n\n\n![\"Screenshot](\"https://en-blog.files.wordpress.com/2026/04/overall-pattern.jpg\")
From here, I tested it for other formats such as service pages and FAQs. This workflow is effective for any query related to your site, such as tips on key pages, pricing, case studies, or something else.
\n\n\n\n![\"Screenshot](\"https://en-blog.files.wordpress.com/2026/04/pages-you-should-add.jpg\")
Next, instruct Claude to rank topics based on their potential impact on your business and website. This helps you prioritize your efforts and put together a plan that will genuinely help you get relevant visitors and leads.
\n\n\n\nI used the following prompt to ask Claude to rank my content topics:
\n\n\n\n| “Prioritize the content topics you suggested earlier based on my goals, which are to: – Write articles to answer questions that prospects have when evaluating web development services, and\u00a0 – Write articles that help existing clients get the most out of our services. I\u2019m trying to decide which articles to write first and how to allocate my resources.\u201d |
Claude returned a table, ranking each topic by the value it delivers to prospects and clients:
\n\n\n\n![\"Screenshot](\"https://en-blog.files.wordpress.com/2026/04/priority-table.jpg\")
I noticed that Claude weighed topics that targeted prospects higher than those targeting clients. It assumed my blog’s main job is to bring in new business, because that\u2019s the first goal I shared in the prompt.\u00a0
\n\n\n\nSo, I asked Claude for a different approach, and it devised a combined scoring system that weighted both goals equally. The output was better this time:
\n\n\n\n![\"Screenshot](\"https://en-blog.files.wordpress.com/2026/04/priority-score.jpg\")
From here, ask Claude to build a fully operational roadmap for your content. This document will serve as your content calendar, which is essential for planning and effective execution. Here\u2019s the prompt I used:
\n\n\n\n| \u201cWith the topics prioritized, the next step is to map them to a content calendar. The calendar will give me a clear view of upcoming content activities and keep me accountable. Consider adding these in the calendar: Timeframe, publication frequency, calendar columns \u2014 due date, article title, target audience, content type, content freshness, owner, status, balance prospect-focused and client-focused content, content mix \u2014 add different content types like articles, case studies, listicles, comparisons, and add existing blog posts as they need to be updated/refreshed.\u201d |
Here\u2019s what it came up with:
\n\n\n\n![\"Screenshot](\"https://en-blog.files.wordpress.com/2026/04/3-month-content-calendar.jpg\")
Finally, I asked Claude to convert the calendar into an Excel sheet. It returned two options: download directly or open it on Google Sheets. It\u2019ll need your Google Drive access for the second option.\u00a0
\n\n\n\n![\"Screenshot](\"https://en-blog.files.wordpress.com/2026/04/content-calendar-google-sheets.jpg\")
Now, select one of the priority topics, ask Claude to generate an outline, and proceed to create the article.\u00a0
\n\n\n\nFirst, feed Claude all the necessary context (like the article title, goal, and target audience), and it will return a solid outline. Here’s the prompt I used:
\n\n\n\n| \u201cI need help creating an outline for an article. Topic: WordPress LMS Plugins ComparedArticle goal: Help readers compare WordPress LMS plugins and choose the right one for their business.\u00a0 Start by reviewing competitor articles covering the same topic. Then, create an outline for the article containing: an introduction, a TL;DR with a table comparing the tools against various criteria, main sections (H2 headings), supporting subsections (H3 headings), and final thoughts. Provide instructions on how to naturally highlight relevant services, products, or features of the agency if possible.\u201d |
Instantly, I received an outline showing how to cover the introduction and conclusion and what information to include in each subsection of the article.\u00a0
\n\n\n\n![\"Screenshot](\"https://en-blog.files.wordpress.com/2026/04/blog-post-outline-generated-by-claude.jpg\")
Review the outline carefully and ask Claude to adjust anything before moving forward, such as reordering sections and trying out different subheadings.\u00a0
\n\n\n\nFrom here, you can use the outline as a starting point and draft the article based on your knowledge and expertise.
\n\n\n\nOnce your article is ready, upload it as a PDF or markdown file to Claude, and tell Claude to add it to your WordPress website as a post.\u00a0
\n\n\n\nThis is the prompt I used to instruct Claude:
\n\n\n\n| \u201cSave this article as a draft on my WordPress website. Add a category and include appropriate tags, write a meta description, suggest where I can link other existing posts and pages throughout the content, and add images from the media library.\u201d |
Claude seeks additional confirmation before adding the article to the website. Once you confirm, it creates the post, defines categories and tags, and adds the article to your site.
\n\n\n\n![\"Screenshot](\"https://en-blog.files.wordpress.com/2026/04/claude-publishing-blog-post.jpg\")
Claude also flags any tasks left undone, like adding the meta description manually.
\n\n\n\n![\"Screenshot](\"https://en-blog.files.wordpress.com/2026/04/claude-publishing-blog-post-1.jpg\")
Open the article on your website and check the categories, tags, images, and interlinks.\u00a0
\n\n\n\nIf you need to carry out quick edits to the text (like correcting grammatical mistakes and plugging logical holes), use WordPress\u2019s native AI assistant.\u00a0
\n\n\n\nHead to your WordPress account \u2192 Sites \u2192 Settings \u2192 AI tools \u2192 Enable AI assistant and toggle it on if you\u2019re on a Business or Commerce plan (or if you built your site with our AI website builder).\u00a0
\n\n\n\nThen, select the Sparkle option from the toolbar and click \u201cAsk AI Assistant\u201d to add a prompt or make edits like simplifying or summarizing your text.
\n\n\n\n![\"Screenshot](\"https://en-blog.files.wordpress.com/2026/04/wordpress-editor-ai-assistant.jpg\")
That\u2019s it. The article is now ready for publication.\u00a0
\n\n\n\nYou now have a repeatable process for identifying content gaps with Claude as well as generating outlines, writing articles, and sending them to your WordPress website.\u00a0
\n\n\n\nConnect your website once, and Claude gains access to your posts, pages, comments, and traffic data through secure access via OAuth 2.1.
\n\n\n\n\n","excerpt":"Connect Claude to your WordPress.com site and use your own data to find content gaps, prioritize topics, generate outlines, and publish posts without switching tools.
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Staff","first_name":"WordPress.com","last_name":"Staff","nice_name":"wpcom","URL":"https://wordpress.com/help","avatar_URL":"https://1.gravatar.com/avatar/4339429cceca846189b3459ec5a09c3e3e1d04bc754afb9176a9e00102f839f7?s=96&d=retro","profile_URL":"https://gravatar.com/wpcom","site_ID":3584907},"date":"2026-04-16T15:00:00+01:00","modified":"2026-04-16T17:56:58+01:00","title":"How HealthPress.io Used WordPress.com to Power a Growing European Lifestyle Health Movement","URL":"https://en.blog.wordpress.com/2026/04/16/healthpress-agency-story/","short_URL":"https://wp.me/pf2B5-m5u","content":"\nBela Grundmann is an IT project manager by day. He modernizes legacy systems for banks and large organizations. But for the past five years, his passion project has been something completely different.
\n\n\n\nThrough HealthPress.io, his Automattic partner agency, he has been building the digital infrastructure for a growing European lifestyle medicine community, bringing together experts such as Professor Godfrey Grech and Dr. Ioan Hanes.
\n\n\n\n![\"Photo](\"https://en-blog.files.wordpress.com/2026/04/healthpress-photo.png\")
What that community has built is striking.\u00a0
\n\n\n\nAll of it runs on WordPress.com.
\n\n\n\n\n\n\n\n\nWithout the automation and the platforms we use today, we couldn’t do this.
\nProf. Godfrey Grech
Godfrey is an academic professor, and Ioan is a physician, vice-president of the European Lifestyle Medicine Organisation. Their time goes into patients, research, and education.\u00a0
\n\n\n\nHealthPress built platforms that they could actually hand off to non-technical users.
\n\n\n\nGodfrey’s patient management system at InvestInYour.Health runs on WordPress with Groundhogg.io, handling automated follow-ups, program pipelines, and compliance tracking across multiple clinics.\u00a0
\n\n\n\nIoan’s course platform at eulmcertificate.com runs on WordPress with LifterLMS, delivering 10 weeks of curriculum across devices, in a format students from 60 countries can access easily.
\n\n\n\n![\"Screenshot](\"https://en-blog.files.wordpress.com/2026/04/healthpress-website-events.png\")
\n\n\n\n\nIt really delivered a modern experience for us educationally, technologically.
\nDr. Ioan Hanes
Bela attended his first WordCamp Europe in 2024 and decided to join Automattic for Agencies.
\n\n\n\nFor him, the decision was straightforward.\u00a0
\n\n\n\nHe had been running client sites across different hosting providers for years. Consolidating everything on WordPress.com, under the program built by the people who own the technology, made sense for the long term.
\n\n\n\n\n\n\n\n\nIt’s best to stick with the founders of WordPress. In the long run, that gives you confidence.
\nBela Grundmann, HealthPress
He is now an official Automattic partner. Every client site HealthPress manages runs on WordPress.com.
\n\n\n\nGodfrey is launching a course in June to teach other clinicians how to set up their own lifestyle medicine programs.
\n\n\n\n![\"HealthPress](\"https://en-blog.files.wordpress.com/2026/04/healthpress-website-section.png\")
Ioan’s Brussels event, 10-12 September 2026, will run on the platform for the first time, combining the in-person experience with digital access for those who can’t attend.
\n\n\n\nFor Bela, the vision is 500 lifestyle medicine professionals on the platform.\u00a0
\n\n\n\nOne million people reached through them. A solo agency, growing without limits, because the infrastructure scales with it.
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Staff","first_name":"WordPress.com","last_name":"Staff","nice_name":"wpcom","URL":"https://wordpress.com/help","avatar_URL":"https://1.gravatar.com/avatar/4339429cceca846189b3459ec5a09c3e3e1d04bc754afb9176a9e00102f839f7?s=96&d=retro","profile_URL":"https://gravatar.com/wpcom","site_ID":3584907},"date":"2026-04-15T15:14:01+01:00","modified":"2026-04-15T15:14:05+01:00","title":"Murphy Levesque Co-Founded an Animal Rescue at 11. Her WordPress.com Site Helped Save Over 100 Animals.","URL":"https://en.blog.wordpress.com/2026/04/15/murphy-levesque-website-story/","short_URL":"https://wp.me/pf2B5-m56","content":"\nMurphy Levesque is a high school senior in Connecticut. She co-founded Hidden Gem Animal Rescue in 2020, when she was 11 years old.
\n\n\n\nIt started with a one-eyed cat named One-Eye at the barn where Murphy took horseback riding lessons. One-Eye was two years old, missing an eye, and on her third litter of kittens.\u00a0
\n\n\n\nMurphy and her riding trainer Logan trapped the kittens, got them veterinary care, and found them all homes.
\n\n\n\nThat was the spark. They kept going.
\n\n\n\nToday, Hidden Gem Animal Rescue is a registered 501(c)3 nonprofit operating across Connecticut and the Northeast, rescuing dogs and cats, running on a network of foster families, and taking cases from as far as Texas and North Carolina.\u00a0
\n\n\n\nSince Murphy started working with WordPress.com around three years ago, the rescue has helped over 100 animals, roughly doubling their previous pace.
\n\n\n\n![\"\"](\"https://en-blog.files.wordpress.com/2026/04/murphy-levesque-animal-rescue-website.png\")
Before the website, Hidden Gem had a presence on Instagram and Facebook, but no central place to send people. Her website, developed by the Automattic Special Projects team and hosted on WordPress.com\u00a0changed that.
\n\n\n\n\n\n\n\n\nI honestly don’t know what my website would look like without you guys. It just looks so incredible.
\n
Anyone who sees a post and wants to learn more can follow the link, understand how the rescue works, and take action right there. Whether that means applying to foster, filling out an adoption application, or making a donation.
\n\n\n\n\n\n\n\n\nIt really just became easier for people. And it’s always better when it’s easier for people because they’re more likely to actually take their time to look at it.
\n
![\"Screenshot](\"https://en-blog.files.wordpress.com/2026/04/murphy-levesque-animal-rescue-website-02.png\")
Donations in particular became more seamless. The website added a proper donation platform alongside Venmo, giving supporters more ways to give and making the rescue look more like the legitimate organization it had become.
\n\n\n\n\n\n\n\n\nThe website makes it look more professional. And people can look at all the cute animals and think, oh, this is something I want to donate to.
\n
![\"Screenshot](\"https://en-blog.files.wordpress.com/2026/04/murphy-levesque-website-donation-page.png\")
\n\n\n\n\nIt’s been really seamless. I’ve really been able to figure it out and make the updates I want to make.
\n
Murphy also used Blaze Ads to run advertisements for their available animals, bringing in a new wave of traffic and visibility for the rescue.
\n\n\n\nMurphy is already thinking about what comes next for the rescue.\u00a0
\n\n\n\nThe goal is to find a physical location, keep building the rescue’s profile and systems, and make the whole experience easier for everyone involved \u2014 volunteers, fosters, and adopters.
\n\n\n\n![\"Photo](\"https://en-blog.files.wordpress.com/2026/04/murphy-levesque-animal-rescue-cats.jpg\")
The website will be central to all of it.
\n\n\n\n\n\n\n\n\nIt gains traction and lets people interact with us. It really helps us build our image.
\n
Murphy runs a nonprofit, manages social media, and updates a website while finishing high school.\u00a0
\n\n\n\nWordPress.com gave her a professional platform she could grow into, with the tools to manage it as the project evolved.
\n\n\n\nWhether you’re just getting started or ready to take things to the next level, WordPress.com gives you everything you need to build a site that works as hard as you do.
\n\n\n\n\n","excerpt":"Murphy Levesque co-founded Hidden Gem Animal Rescue at 11. Here’s how a WordPress.com site helped her rescue over 100 animals.
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Burt","first_name":"Ronnie","last_name":"Burt","nice_name":"burtrw","URL":"https://ronnieburt.com","avatar_URL":"https://2.gravatar.com/avatar/20e74a1399c883caeeba81b57007bcaa058940dcdffca01babfddbaefa5c3c4a?s=96&d=retro","profile_URL":"https://gravatar.com/burtrw","site_ID":248955085},"date":"2026-04-14T22:56:35+01:00","modified":"2026-04-14T23:12:27+01:00","title":"What We Learned (and Loved) at WordCamp Asia 2026 in Mumbai","URL":"https://en.blog.wordpress.com/2026/04/14/what-we-learned-and-loved-at-wordcamp-asia-2026-in-mumbai/","short_URL":"https://wp.me/pf2B5-m65","content":"\nWordCamp Asia 2026 just wrapped in Mumbai, and it was one of the largest WordPress events ever. WordPress users, developers, and creators gathered at the Jio World Convention Centre for three days of building and learning together.
\n\n\n\nBefore we get into the highlights, a massive thank you to the organizers, volunteers, and speakers who made this happen. Attendees came from right here in Mumbai, across India, and around the globe.
\n\n\n\nIf you’ve never heard of Contributor Day, it’s exactly what it sounds like \u2014 people sit down together and contribute to the open-source WordPress project. Code, documentation, translations, community planning, and more.
\n\n\n\nThe magic isn’t just the work that gets done. It’s the connections. New contributors sat alongside people who’ve worked on WordPress core for over a decade. Ideas got shared. Friendships started and renewed. This is where WordPress’s “extended family” energy comes from. Find the full official recap post here.
\n\n\n\nAfter contributor day, we held two full days of talks that covered everything from enterprise scaling to cross-border payments. You can watch every session on YouTube. Here are a few we attended and want to spotlight.
\n\n\n\nA dedicated panel covered WordPress Education \u2014 the growing effort to bring WordPress directly to students through campus events, student clubs, and a credits program that partners with universities to integrate WordPress into their curriculum. Real-world, hands-on open source experience for the next generation of web creators.
\n\n\n\nModerated by our own Jamie Marsland, this one packed the room. Ajay Maurya and Craig Gomes went head-to-head \u2014 one using AI, one going fully old-school \u2014 with 30 minutes to rebuild a complete site using only the Full Site Editor. No page builders, no custom code. There was no clear winner, which made it even more fun.
\n\n\n\nDanny Sullivan is a Google Search Director and one of the most well-known voices in SEO. He was right there live at the Google booth, giving 1:1 advice to WordPress folks in person. While this wasn\u2019t an official session on the schedule, it is the kind of thing that only happens at a WordCamp.
\n\n\n\nWe heard him share that the same long-standing principles of quality content for good SEO still apply in today’s AI world. But it’s even more important now to have a strong point of view, a distinct voice, or a unique position. Without that, you’re just creating commodity content, which is less likely to be cited or used by LLMs. Content remains king.
\n\n\n\nMary Hubbard, Executive Director of WordPress, was asked what one surprising thing she’d change about WordPress if she had a magic wand. Her answer was to improve the WordPress.org plugin directory by treating it as a product and less like infrastructure. A lot of heads nodded at that one, and we look forward to helping make that vision a reality.
\n\n\n\nNo surprise, but AI came up often throughout the conference. Including a talk from Nirav Mehta, a Mumbai-based entrepreneur. His Lost & Found in AI Wonderland session was a walkthrough of what actually worked (and what didn’t) when his team tried to apply AI across development, marketing, and operations.
\n\n\n\nNirav reminded us that like a hammer, AI is only a tool. When you hold a hammer, everything begins to look like a nail. AI may not always be the right tool for the job. In a time full of AI excitement, that kind of honesty was refreshing.
\n\n\n\nThe WordPress.com team showed up strong with a few things to share, and the conversations at our booth didn’t stop all week.
\n\n\n\nPlugins and themes on every paid plan. We made sure everyone knew: you can now install plugins and themes on all WordPress.com paid plans. Developers and agencies who build on WordPress every day loved hearing about the flexibility this means for pricing and features on our hosting platform.
\n\n\n\nA new WordPress agent on Telegram. We showed off a brand new Open-Claw-inspired WordPress agent you can chat with directly from Telegram \u2014 with WhatsApp and more platforms coming soon. The idea of managing every aspect of your WordPress site through a conversation on your phone sparked a lot of “wait, what if\u2026” moments at the booth. More on this soon!
\n\n\n\nYour feedback is heard. Beyond the demos, we spent a lot of time talking to users, agencies, and developers who gave us direct, honest feedback about what’s working and what isn’t on WordPress.com. We’re already bringing all that learning into our roadmap and future plans. A huge thank you to everyone we chatted with.
\n\n\n\nIt is clear after a week in Mumbai that this community is growing, and the momentum is real.
\n\n\n\nThe hallway conversations, the contributor sprints, the after-parties, the people who traveled halfway around the world to be in the same room \u2014 that energy isn’t slowing down.
\n\n\n\nIf you’ve never been to a WordCamp, make this your year. And if a full conference feels like a big step, start with a local meetup. Find one near you at events.wordpress.org.
\n\n\n\nNow with four flagship WordCamps a year:
\n\n\n\nWe can’t wait to see you there.
\n\n\n\nAnd with that, namaste, Mumbai!
\n\n\n\n\n","excerpt":"WordCamp Asia 2026 brought thousands of WordPress users to Mumbai. Here’s what happened \u2014 from AI and education to new WordPress.com features and what’s next.
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Staff","first_name":"WordPress.com","last_name":"Staff","nice_name":"wpcom","URL":"https://wordpress.com/help","avatar_URL":"https://1.gravatar.com/avatar/4339429cceca846189b3459ec5a09c3e3e1d04bc754afb9176a9e00102f839f7?s=96&d=retro","profile_URL":"https://gravatar.com/wpcom","site_ID":3584907},"date":"2026-04-14T15:00:00+01:00","modified":"2026-04-13T14:48:46+01:00","title":"How to Choose Headless WordPress Hosting: A 2026 Checklist","URL":"https://en.blog.wordpress.com/2026/04/14/how-to-choose-headless-wordpress-hosting/","short_URL":"https://wp.me/pf2B5-lZN","content":"\nHeadless WordPress allows you to use an alternative stack on the frontend \u2014 but it usually requires hosting for two separate environments instead of one.
\n\n\n\nMost projects need managed WordPress hosting for the backend and dedicated frontend hosting that matches how your app renders.
\n\n\n\nIt\u2019s important to understand the tradeoffs of choosing headless WordPress \u00a0as it can add more complexity to the equation.
\n\n\n\nHere’s how to make both decisions without overcomplicating it:
\n\n\n\nHeadless makes sense when you need frontend flexibility, performance, or multisystem integration that goes beyond what a traditional WordPress setup supports.\u00a0
\n\n\n\nIn a traditional setup, the frontend and backend live on the same platform. In a headless setup, they’re separate \u2014 connected only through an API.
\n\n\n\n![\"Traditional](\"https://en-blog.files.wordpress.com/2026/03/traditional-wordpress-vs-headless-diagram.jpg\")
Headless is a more complex system, so it’s worth being certain your project actually needs it.
\n\n\n\nGo headless when:
\n\n\n\nIf none of that applies, a well-optimized traditional WordPress setup is usually faster to ship, less expensive to run, and easier to maintain.
\n\n\n\nYour rendering strategy determines which frontend host you need, so define it before you start comparing plans. Rendering is simply how your frontend turns WordPress content into the pages visitors see.
\n\n\n\nHere are the key options to choose from:
\n\n\n\nThe simplest way to choose: If every visitor sees the same page, SSG or ISR is almost always a good choice. If the page needs to vary per user, you need SSR.
\n\n\n\nChoose a backend host that can manage API traffic, editor activity, and traffic spikes reliably. You also want a host that scales when needed and ensures your WordPress environment is secure and up to date.
\n\n\n\nSince your frontend depends on WordPress to deliver content, backend performance directly affects what visitors experience.\u00a0
\n\n\n\nIn server-rendered and hybrid setups, that means handling continuous API requests. Even for static builds, the backend needs to perform well at build time and whenever content updates trigger a rebuild.
\n\n\n\nHere\u2019s what matters most:
\n\n\n\nWordPress.com is the right backend host for most headless projects. The Business and Commerce plans come with everything a headless build needs from the beginning: built-in object and edge caching, automatic updates and security patches, and a CDN for media and static assets.\u00a0
\n\n\n\nOn the developer side, you get SSH access, WP-CLI, and staging environments, plus predictable pricing with unmetered bandwidth so traffic spikes don’t come with unexpected costs.
\n\n\n\nIf you need the WordPress backend and a Node-based frontend managed on a single platform, WordPress VIP is worth exploring. It’s built for enterprise-scale sites with millions of monthly visitors and comes with dedicated support and SLAs. The prices for this platform match that level of scale, so if budget is a consideration, WordPress.com with a separate frontend host will effectively cover most projects.
\n\n\n\n![\"Standard](\"https://en-blog.files.wordpress.com/2026/03/standard-headless-vs-wordpress-vip-diagram.jpg\")
From here, match your frontend host to your rendering strategy. Here\u2019s how:
\n\n\n\nBeyond rendering, check that the host supports git-based deploys compatible with your branching workflow and preview URLs for pull requests and draft reviews.\u00a0
\n\n\n\nYou should also confirm there is a clear publishing flow so you know how a WordPress content update reaches the live frontend, whether that’s a full rebuild, a webhook, or revalidation.
\n\n\n\nThe bottom line: When choosing headless WordPress hosting, the backend and frontend decisions are separate but connected.\u00a0
\n\n\n\nHere’s what the right setup looks like for most projects:
\n\n\n\nWordPress.com gives you a managed, secure, and scalable WordPress environment so your team can focus on building the frontend instead of maintaining servers.\u00a0
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n","excerpt":"A step-by-step checklist for choosing headless WordPress hosting in 2026, covering backend, frontend, and rendering decisions without overcomplicating it.
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Staff","first_name":"WordPress.com","last_name":"Staff","nice_name":"wpcom","URL":"https://wordpress.com/help","avatar_URL":"https://1.gravatar.com/avatar/4339429cceca846189b3459ec5a09c3e3e1d04bc754afb9176a9e00102f839f7?s=96&d=retro","profile_URL":"https://gravatar.com/wpcom","site_ID":3584907},"date":"2026-04-13T15:00:00+01:00","modified":"2026-04-14T22:06:42+01:00","title":"How Knockers Design Builds Complex Client Work on WordPress.com","URL":"https://en.blog.wordpress.com/2026/04/13/knockers-design-agency-story/","short_URL":"https://wp.me/pf2B5-lZZ","content":"\nCalvin Ho has been building websites for over a decade. His agency, Knockers Design, is based in Taipei and works with clients across Taiwan and the US, specializing in complex, custom builds.
\n\n\n\nFor all of it, his platform of choice is WordPress.com.
\n\n\n\n\n\n\n\n\nCreating complex WordPress websites is still in high demand, and today’s WordPress.com supports us and has our back.
\n
Knockers Design’s projects involve CRM integrations, custom plugins, Web3 projects, API connections, and complex e-commerce setups. The kind of work where platform limitations become real problems fast.
\n\n\n\n![\"Screenshot](\"https://en-blog.files.wordpress.com/2026/03/design-portfolio.png\")
WordPress.com handles it all.
\n\n\n\nThe plugin ecosystem is robust, documentation is solid, and GitHub integration makes deployment clean and reliable. For a team that codes custom solutions daily, those details matter.
\n\n\n\n\n\n\n\n\nThere’s nothing that we can’t really do. If you have the budget, we can do it.
\n
For a long time, hosting client sites on their own servers looked like the smarter business move \u2014 more control, better margins.
\n\n\n\nBut the math changes when you account for what it actually takes to run it well.
\n\n\n\n\n\n\n\n\nIf you look at all the time dealing with backups, security issues, all those systems \u2014 it’s not actually as beneficial as working with a managed hosting provider like WordPress.com.
\n
With WordPress.com handling the infrastructure, Knockers Design’s team focuses on the work clients actually hire them for.
\n\n\n\nCalvin’s team uses WordPress Studio for local development, GitHub for deployments, and Jetpack for site monitoring \u2014 catching issues like domain expirations before clients even notice.
\n\n\n\n\n\n\n\n\nWe get those notifications before our clients do. That way, we’re always the first to know \u2014 and the first to act.
\n
That kind of proactive visibility is the difference between an agency that reacts and one that leads.
\n\n\n\nKnockers Design didn’t find WordPress.com through a product page. They found it through people.
\n\n\n\nCalvin and his team are deeply embedded in the WordPress community in Taiwan \u2014 organizing meetups and building relationships with developers and Automattic employees over the years.
\n\n\n\n\n\n\n\n\nWe organize meetups, we go to WordCamps, we work with people across the ecosystem. That itself is how we thrive here in Taiwan.
\n
That trust is also how they sell. Pricing is transparent, clients can research it themselves, and WordPress.com’s reputation does a lot of the work upfront.
\n\n\n\n\n\n\n\n\nWe’re using the best, we’re using the industry standard \u2014 that helps make our clients feel safe.
\n
The clients walking through Knockers Design’s door today are different from the ones from five years ago.
\n\n\n\nAI tools have changed how business owners come into projects. They’ve researched their requirements, stress-tested ideas with ChatGPT, and arrive with detailed briefs \u2014 specific features, technical standards, and design expectations. The knowledge gap between client and agency is narrowing fast.
\n\n\n\n\n\n\n\n\nIt’s becoming more of a conversation between equals \u2014 I have this knowledge, you have this knowledge, let’s figure out what we can build together.
\n
For an agency that thrives on complex, custom work, that’s not a threat. It’s a filter.\u00a0
\n\n\n\nThe clients who show up with harder problems are exactly the ones Knockers Design is built to serve. Having WordPress.com handle the infrastructure means the whole team can stay focused on solving them.
\n\n\n\n\n","excerpt":"Find out how Knockers Design builds sophisticated client websites with WordPress.com.
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\n\n\n\nWelcome back to the WordPress.com changelog!\u00a0
\n\n\n\nWe\u2019ve had a packed two weeks of updates, including launching an alpha version of a new Telegram bot, shipping a cleaner way to manage AI agent tool access, expanding Studio Sync access, and adding a way to offer complimentary paid newsletter subscriptions to your subscribers.
\n\n\n\nMost people don’t run their business from a desktop. They’re in meetings, on the go, in the middle of a dozen other things \u2014 and when something needs to happen on their website, opening a browser on a computer and navigating the correct dashboard or page isn’t always possible. Good ideas get lost, quick fixes get postponed, and routine tasks pile up fast.
\n\n\n\nThe new WordPress agent bot for Telegram is built for exactly that. Chat with your WordPress.com site on Telegram to publish posts, check your stats, find a domain, or fix a typo \u2014 from your phone in seconds. Now in alpha, and limits may apply based on your site\u2019s plan.
\n\n\n\nWe debuted it at WordCamp Asia this week \u2014 publishing posts and images about the event, straight from our phones, no browser needed. Learn more and try it yourself today.
\n\n\n\n\t\tEnabling and disabling MCP tools just got more streamlined. Read and write tools are displayed on their own pages, and specific controls are categorized by site area, like Posts, Pages, and Account.
\n\n\n\n![\"The](\"https://en-blog.files.wordpress.com/2026/04/wordpress-com-mcp-settings-1.png\")
You can also now enable MCP access and tooling on a per-site basis by going to Sites \u2192 Your specific site \u2192 Settings \u2192 External AI agent access.
\n\n\n\nStudio Sync \u2014 which lets you sync a locally developed site from the WordPress Studio desktop app to and from your live WordPress.com sites \u2014 is now available on all paid plans, including Personal and Premium.
\n\n\n\nLearn more about developing your WordPress.com sites locally with Studio in our documentation.
\n\n\n\nNewsletter publishers can now grant individual subscribers complimentary paid-tier access \u2014 no credit card required on their end. From your Subscribers screen, you can assign a specific subscriber complimentary access, choose which paid plan level they get, and remove it at any time.
\n\n\n\nWe also shipped additional reliability and polish updates across WordPress.com this week, including:
\n\n\n\nChat with your WordPress.com site on Telegram and easily manage complimentary paid newsletter access for your subscribers.
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Coopersmith","first_name":"Amanda","last_name":"Coopersmith","nice_name":"ajcoopersmith","URL":"https://amandacoopersmith.com/","avatar_URL":"https://0.gravatar.com/avatar/9b60579267a74272d3ab8252c512ed7903b710afb595c59af9f394e77657bb26?s=96&d=retro","profile_URL":"https://gravatar.com/ajcoopersmith","site_ID":238359406},"date":"2026-04-10T15:00:00+01:00","modified":"2026-04-23T02:24:47+01:00","title":"The Top 10 Creative WordPress Themes with Real Personality","URL":"https://en.blog.wordpress.com/2026/04/10/creative-wordpress-themes/","short_URL":"https://wp.me/pf2B5-m2P","content":"\nSome WordPress themes are built for legibility. These are built for expression.\u00a0
\n\n\n\nWhether you’re an artist, maker, or creative business owner, the right theme doesn’t just display your work \u2014 it is part of your work.
\n\n\n\nHere are 10 creative WordPress themes for making a real visual impression.
\n\n\n\nWhenever I evaluate a theme, I always try it out on my WordPress staging site first.
\n\n\n\nFor each theme, I customized the homepage layout (changing sections, images, and text), explored the templates and patterns libraries (pre-built page layouts and design blocks), and tested any built-in features and unique design elements. I then ran a few blog posts through each theme to see how they handled content.
\n\n\n\nMy goal was to choose themes that make it easier for your website to feel uniquely yours:
\n\n\n\nLet\u2019s look at each of them in detail:
\n\n\n\n![\"Sankofa](\"https://en-blog.files.wordpress.com/2026/04/sankofa-homepage.png\")
Sankofa is a robust theme that draws on Afrofuturist design, with bold colors, original geometries, fractal patterns, and expressive fonts.\u00a0
\n\n\n\nThe standout features are its angular image shapes, which appear across page templates, and its customizable About pattern.\u00a0
\n\n\n\nFor best results, add your images at the block or archive level rather than replacing them one by one \u2014 this ensures the angular shapes display correctly across your site.
\n\n\n\n![\"Sankofa](\"https://en-blog.files.wordpress.com/2026/04/sankofa-theme.png\")
Sankofa includes seven unique page templates and two theme-specific patterns, including an organization manifest, which is especially useful if you want to include a company page.
\n\n\n\n![\"Sankofa](\"https://en-blog.files.wordpress.com/2026/04/sankofapatterns.jpg\")
With some customization, Sankofa offers all the tools you need to build a robust, visually striking website. To get the most out of this theme, you need to be comfortable with patterns, loops, and parent block functions. A word of caution: If you\u2019re new to WordPress, this theme has a steeper learning curve than others.
\n\n\n\n![\"Memphoria](\"https://en-blog.files.wordpress.com/2026/04/memphoria-theme.png\")
Memphoria offers a quirky blog layout, with a feed that stacks posts like a layered collection of Polaroids. Together with its six candy-colored theme options, this WordPress theme has a wild, maximalist feel that\u2019s hard to replicate.\u00a0
\n\n\n\nIt comes with six-page templates and custom styling options for the feed, tags, and separators.\u00a0
\n\n\n\nI particularly liked the kooky separator options: wavy, dots, zig-zag, and wiggly, which add a playful vibe.
\n\n\n\n![\"Memphoria](\"https://en-blog.files.wordpress.com/2026/04/memphoria-full.png\")
Memphoria\u2019s Polaroid-style homepage and additional page templates make it easy to build a distinctive, personality-driven blog with minimal setup.\u00a0
\n\n\n\nHowever, that strong aesthetic means this theme offers limited customization for websites that require greater design flexibility.
\n\n\n\n![\"Miko](\"https://en-blog.files.wordpress.com/2026/04/miko-theme.png\")
Miko offers a split-page site design with a bold color palette and an unconventional approach to navigation \u2014 instead of a traditional header, the sticky panel on the right side of the screen keeps your primary photo and title visible on every page.
\n\n\n\nThis layout is great for personal websites and portfolios centered on one strong image because it keeps your brand closely anchored to your content on the left.
\n\n\n\n![\"Miko](\"https://en-blog.files.wordpress.com/2026/04/miko-2.jpg\")
Miko is a good option if you need a personal site with just a single strong image, such as a headshot or brand photo. It\u2019s a great fit for resumes, project links, or writing samples.\u00a0
\n\n\n\n![\"Kawaii-Chan](\"https://en-blog.files.wordpress.com/2026/04/kawaii-chan-theme.png\")
Kawaii-Chan lives up to its name and inspiration: lively, sweet, and available in multiple pastel colors.\u00a0
\n\n\n\nThe rounded headers and footers and bubble-style image frames create a cozy and playful atmosphere, and the built-in kawaii background pattern immediately sets the tone for the site’s aesthetic.
\n\n\n\n![\"Kawaii-Chan](\"https://en-blog.files.wordpress.com/2026/04/kawaii-chan-archive.png\")
Kawaii-Chan is a fun theme if you want your lifestyle blog to express a cartoonish, childlike charm.\u00a0
\n\n\n\nIf you feel the background pattern is a little too much, you can easily swap it out under Theme Design \u2192 Background \u2014 a handy option if you want a cleaner look while keeping the kawaii aesthetic.
\n\n\n\n![\"Feelin\u2019Good](\"https://en-blog.files.wordpress.com/2026/04/feeling-good-home.png\")
Feelin\u2019Good opens to a colorful homepage image with a semitransparent blog feed. The default look is pure vaporwave, but you can easily swap the site imagery to create different moods.
\n\n\n\nThe header lets you add a logo or a headshot to the right corner, while the footer includes a finger icon that fits the retro style.
\n\n\n\n![\"Feelin\u2019Good](\"https://en-blog.files.wordpress.com/2026/04/feelin-good-footer-finger.jpg\")
If you want to add \u201980s or \u201990s stylings to your site, this theme works perfectly. You can also tailor the visual style with a different background image or color scheme.\u00a0
\n\n\n\n![\"Roblog](\"https://en-blog.files.wordpress.com/2026/04/roblog-creative-theme.png\")
Roblog is a nod to the iconic Roblox platform, featuring rounded block styling and a \u201cPlayful\u201d logo style that tilts your icon in a mischievous reference to Roblox\u2019s own branding.
\n\n\n\n![\"Roblog](\"https://en-blog.files.wordpress.com/2026/04/roblog-site-logo.png\"){kind=logo}
It\u2019s the only theme on this list with a two-column post layout. The sidebar gives you space for an About section, related categories, and a subscription block \u2014 making it easy to build your email list right alongside your content.
\n\n\n\n![\"Roblog](\"https://en-blog.files.wordpress.com/2026/04/roblox-sidebar.jpg\")
Roblog is a fun theme with useful functionality, such as sidebar subscriptions. The two-column layout is also a big advantage for blogging, but it might feel limiting if you plan to feature other types of content.
\n\n\n\n![\"Parr](\"https://en-blog.files.wordpress.com/2026/04/parr-theme.png\")
Parr is a curatorial theme that puts bold imagery front and center. The sideways text elements free up visual space, while the individual blog pages resemble spreads from an art magazine.
\n\n\n\nThe \u201cprevious\u201d and \u201cnext\u201d buttons on each edge create the feel of turning the page.
\n\n\n\n![\"Parr](\"https://en-blog.files.wordpress.com/2026/04/parr-page-turn.jpg\")
Parr\u2019s layout doesn\u2019t offer any variation, but you can still modify the fonts and colors to create your own distinct look.
\n\n\n\nIf you\u2019ve got a visual site and want your images to shine, Parr is the perfect backdrop. It\u2019s a great option for portfolios and photo journals.
\n\n\n\nYou can play around with the theme\u2019s style options to match your brand, but make sure that Parr\u2019s bold, defined layout is a good fit for your vision.
\n\n\n\n![\"Punk](\"https://en-blog.files.wordpress.com/2026/04/punk.jpg\")
Punk leans hard into the zine aesthetic and commits to it fully. The halftone effect automatically converts your images into one of six two-tone color schemes for a raw, DIY feel.\u00a0
\n\n\n\n![\"Punk](\"https://en-blog.files.wordpress.com/2026/04/punk-theme-colors.jpeg\")
It\u2019s one of the most customization-rich themes on this list. Beyond the homepage, individual posts and pages keep the aesthetic alive with doodles and other lo-fi design elements.\u00a0
\n\n\n\n![\"Punk](\"https://en-blog.files.wordpress.com/2026/04/page-template.jpg\")
If you like the punk or zine aesthetic, this theme delivers a ton of character throughout your site from the start.\u00a0
\n\n\n\nHowever, if you have lots of content and site imagery, prepare yourself to spend some time making sure everything looks good in halftone.
\n\n\n\n![\"Psychedeli](\"https://en-blog.files.wordpress.com/2026/04/psychedeli-theme.png\")
Psychedeli channels the \u201960s with neon tones, exaggerated fonts, and psychedelic patterns.\u00a0
\n\n\n\nThe style variations are more than just color palette tweaks. The backgrounds and fonts also change, so each variation feels like its own distinct site.
\n\n\n\n![\"Psychedeli](\"https://en-blog.files.wordpress.com/2026/04/psyche-deli-variants.jpg\")
Like Punk, Psychedeli automatically adjusts your images to match the theme\u2019s color palette for a cohesive site-wide look.\u00a0
\n\n\n\n![\"Psychedeli](\"https://en-blog.files.wordpress.com/2026/04/psyche-deli-homepage.jpg\")
Psychedeli is a bold, vibrant theme that plays nicely with your blog content right out of the box. The color effects are part of the style. However, if you have high-quality images and want to preserve their original style, this might not be the right fit.
\n\n\n\n![\"The](\"https://en-blog.files.wordpress.com/2026/04/the-jazzers-theme.png\")
The Jazzers theme aims to recreate the feeling of browsing through a vinyl collection.\u00a0
\n\n\n\nThe large-scale title text and background images evoke classic album sleeves \u2014 a perfect aesthetic for music lovers.
\n\n\n\n![\"The](\"https://en-blog.files.wordpress.com/2026/04/the-jazzers-archive.png\")
This theme makes it easy to curate an attractive blog feed and has enough character for a vibrant music blog.\u00a0
\n\n\n\nIf you want your pages to feel like a much-loved vinyl collection, this theme is right up your alley. It does take work to manage the visual tweaks and lengthy titles, though, so make sure you\u2019re willing to put in the effort every time you post.
\n\n\n\nI\u2019ve given you my take on the top 10 creative WordPress themes, but you know your work better than any list does. The right theme will click the moment you see it.
\n\n\n\nThe best way to find the right fit is to build a site on WordPress.com and explore the options for yourself.\u00a0
\n\n\n\nIf you already have a vision, get a custom look fast with our AI website builder. Just describe the look and feel you want with a text prompt and launch your site with managed WordPress hosting.
\n\n\n\nReady to find the right look for your website?\u00a0
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A friend who supports your work. A fellow writer you admire. Your mom.
\n\n\n\nNow you can. Jetpack Newsletter offers complimentary subscriptions that let you give any subscriber free access to your paid plans, right from your subscriber list.
\n\n\n\nFrom your site’s dashboard, navigate to Jetpack \u2192 Subscribers. Find the subscriber you want to comp, click the three dots (\u22ee) next to their name, and select “Comp a subscription.”
\n\n\n\n![\"Subscriber](\"https://en-blog.files.wordpress.com/2026/04/image-7.png\")
Select the newsletter plan you want to give them access to and click Confirm.\u00a0
\n\n\n\nThey’ll get an email letting them know they have access to your paid content, and their subscription type changes to “Comp” on your Subscribers page.
\n\n\n\n![\"Dialog](\"https://en-blog.files.wordpress.com/2026/04/image-6.png\")
You can also comp from the subscriber detail view: click on a subscriber’s name to open their profile, then click “Comp a subscription.”
\n\n\n\nYou can comp free subscribers, email-only subscribers, and even people who aren’t currently subscribed (they’re added as a subscriber automatically). You can also remove a complimentary subscription anytime, and the subscriber reverts to free.
\n\n\n\nOnce you have a paid newsletter, you’ll find plenty of reasons to comp people:
\n\n\n\nIf you’ve migrated from another platform, you can use complimentary subscriptions to give your VIPs paid access right away.
\n\n\n\nComplimentary subscriptions are one piece of the Jetpack Newsletter toolkit that keeps getting better. If you haven’t explored paid subscriptions yet, here’s what you can do right now on WordPress.com:
\n\n\n\nIf you’re comparing paid newsletter platforms, pricing matters. WordPress.com takes 0-10% of your subscriber revenue based on your plan. Substack always takes 10%. That really adds up.
\n\n\n\nWith 100 paid subscribers paying $10 per month, Substack’s cut is $100/month. With 1,000 subscribers, it’s $1,000/month. At 10,000, you’re handing Substack $10,000 every month.
\n\n\n\nOn WordPress.com, your cost stays the same no matter how many subscribers you have.
\n\n\n\n![\"Comparison](\"https://en-blog.files.wordpress.com/2026/04/image-8.png\")
The more you grow, the more you save. With 1,000 paid subscribers, you save $955 every month on WordPress.com. That’s the difference between a platform that scales with you and one that scales against you.
\n\n\n\nIf you already have a paid newsletter on WordPress.com, complimentary subscriptions are available now in your Jetpack Newsletter subscriber list. No extra setup is needed.
\n\n\n\nIf you’re on Substack or another platform and ready to make the switch, importing your newsletter takes just a few minutes. Bring your posts, your subscribers, and your paid plans with you.
\n\n\n\nReady to try it? Head to your Jetpack Subscribers page to get started.
\n","excerpt":"Jetpack Newsletter offers complimentary subscriptions that let you give any subscriber free access to your paid plans, right from your subscriber list.
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Staff","first_name":"WordPress.com","last_name":"Staff","nice_name":"wpcom","URL":"https://wordpress.com/help","avatar_URL":"https://1.gravatar.com/avatar/4339429cceca846189b3459ec5a09c3e3e1d04bc754afb9176a9e00102f839f7?s=96&d=retro","profile_URL":"https://gravatar.com/wpcom","site_ID":3584907},"date":"2026-04-08T15:00:00+01:00","modified":"2026-04-15T14:00:43+01:00","title":"How WordPress 7.0 Is Building the Foundation for AI-Powered Sites","URL":"https://en.blog.wordpress.com/2026/04/08/wordpress-7-0-ai-infrastructure/","short_URL":"https://wp.me/pf2B5-m0Q","content":"\nUntil now, every WordPress plugin that integrated AI had to build its own foundations.
\n\n\n\nThe upcoming WordPress 7.0 changes this by introducing a shared infrastructure that supports how AI works across sites.
\n\n\n\nAI tools can now discover what a site can do, access AI services through a consistent layer, and trigger actions across plugins without requiring custom integration code for every combination.
\n\n\n\nWordPress 6.9 introduced the Abilities API as one of the first foundational pieces of this infrastructure. It gives plugins a standard way to register their capabilities in one place.
\n\n\n\nInstead of each plugin building its own custom integration, it declares what it exposes:
\n\n\n\nThose capabilities become discoverable through REST endpoints or the Model Context Protocol (MCP) Adapter.
\n\n\n\nThis means automation tools and AI assistants can interact with WordPress without needing custom code for every plugin. A tool such as Zapier or an AI assistant such as Claude reads what’s available and acts on it.
\n\n\n\nA practical example: WooCommerce can register capabilities such as updating stock status, retrieving order data, or modifying product attributes. An AI assistant connecting to that site discovers those capabilities automatically. It doesn’t need a bespoke WooCommerce integration \u2014 it works with what the plugin has declared.
\n\n\n\nBefore the WordPress AI Client, every plugin that wanted to use AI handled its own integration. Authentication, request formatting, response parsing \u2014 all built from scratch, again and again.
\n\n\n\nThe AI Client introduces a shared interface for interacting with AI models. Plugins send prompts through one consistent layer, regardless of the provider.
\n\n\n\nWordPress 7.0 introduces the Connectors API alongside it. This is a system for managing connections to external services. It also adds a Connectors screen where site owners can configure AI providers in one place. Once configured, those connections are available across plugins without needing additional setup.
\n\n\n\n![\"Screenshot](\"https://en-blog.files.wordpress.com/2026/04/wordpress-7-ai-connectors.jpg\")
This makes AI interactions composable across plugins.
\n\n\n\nA workflow can span multiple tools, such as retrieving WooCommerce product data and passing it through an AI model to generate descriptions, without custom glue code holding it together.
\n\n\n\nFor developers, this means no more rebuilding the same integrations. For site owners, it means configuring AI once and using it everywhere.
\n\n\n\nMCP is an open standard for how AI assistants communicate with external tools. The WordPress MCP Adapter implements that protocol for WordPress, exposing registered abilities as tools that any MCP-compatible client can discover and call.
\n\n\n\nThe adapter ships separately from WordPress core and was available prior to 7.0, but it becomes significantly more useful with the new AI infrastructure in place.
\n\n\n\nOnce connected, tools such as Claude, ChatGPT, or Gemini can see what your site can do and trigger actions directly.
\n\n\n\nThis opens up workflows that would have required significant manual work or custom scripting before, such as having to:
\n\n\n\nEach component handles a different part of the problem. The Abilities API defines what actions a site can perform. The AI Client connects plugins to AI models. The MCP Adapter exposes those actions to external AI assistants.
\n\n\n\nHere\u2019s what it might look like in a real workflow:
\n\n\n\nEach step uses shared infrastructure. This makes these workflows reusable and composable across the ecosystem rather than locked inside a single plugin.
\n\n\n\nOn WordPress.com, this infrastructure is already in place.
\n\n\n\nSite owners can use the AI Assistant directly in the editor and Media Library to create and rewrite content, adjust layouts, generate images, and more. You can also connect the WordPress site to Claude to analyze content, identify gaps, generate ideas, and push updates back to your site.
\n\n\n\n![\"Screenshot](\"https://en-blog.files.wordpress.com/2026/04/wordpress-7-ai-assistant.png\")
For development, WordPress Studio provides a local environment where you can use tools such as Claude Code to build and test plugins, themes, and custom functionality. Telex extends this further, letting you generate blocks and themes from prompts and add them to your site.
\n\n\n\n![\"Screenshot](\"https://en-blog.files.wordpress.com/2026/04/wordpress-7-ai-website-builder.jpg\")
The AI infrastructure in WordPress 7.0 is making AI-powered plugins and workflows possible at scale.
\n\n\n\nThe Abilities API and AI Client are at the core of that shift \u2014 a shared infrastructure that gives the entire ecosystem something consistent to build on.
\n\n\n\nTogether, they represent a meaningful step toward creating a world where WordPress doesn’t just support AI workflows but actively enables them.
\n\n\n\n\n","excerpt":"WordPress 7.0 introduces a shared foundation for AI-powered sites. Here’s what the Abilities API, AI Client, and MCP Adapter do and how they fit together.
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Peduzzi","first_name":"Alexa","last_name":"Peduzzi","nice_name":"alexanpeduzzi","URL":"https://wordpress.com","avatar_URL":"https://2.gravatar.com/avatar/20562e8d36b8d2fab1757ff4b6ec7fbb434f4f17c52184101c2055ff2ee274a4?s=96&d=retro","profile_URL":"https://gravatar.com/alexanpeduzzi","site_ID":240609096},"date":"2026-04-07T14:00:00+01:00","modified":"2026-04-15T14:14:32+01:00","title":"New in WordPress Studio: Studio CLI on npm & phpMyAdmin Access","URL":"https://en.blog.wordpress.com/2026/04/07/studio-cli-phpmyadmin/","short_URL":"https://wp.me/pf2B5-m1o","content":"\nWe recently shipped two big updates for our local development tool, WordPress Studio:
\n\n\n\nOne is for the terminal devotee, the other is for anyone who dreads opening a separate database tool \u2014 both are for anyone who’d rather just get building.
\n\n\n\n\n\n\n\nUntil now, using Studio meant needing to download the desktop app. That changes today.
\n\n\n\nIf you work primarily in the terminal \u2014 whether you’re a Linux user or just prefer to keep your hands on the keyboard \u2014 you can now install Studio directly via npm and skip the GUI entirely.
\n\n\n\nThe CLI fits naturally in automated test runs, deployment scripts, and AI coding agent workflows \u2014 anywhere you’re already working in the terminal and spinning up a WordPress site by hand would slow you down.
\n\n\n\nIf you already have the Studio desktop app installed, the CLI is already available \u2014 just enable Studio CLI for terminal under Preferences.
\n\n\n\n![\"The](\"https://en-blog.files.wordpress.com/2026/04/wordpress-studio-settings-studio-cli-for-terminal-2.png\")
If you want to install the CLI as a standalone tool, simply run npm install -g wp-studio. Alternatively, if you just want to run it once without installing the command, run npx wp-studio.
From there, you can authenticate with WordPress.com, create and manage local sites, preview in the browser, and run WP-CLI commands. Sync with WordPress.com and Pressable, import, export, and more are on the way.
\n\n\n\nThe CLI and the desktop app are companions, not competitors: you can switch between them freely and they stay in sync. And don\u2019t worry: the desktop app isn’t going anywhere.
\n\n\n\nOn the desktop side, Studio now includes phpMyAdmin access directly from the Overview tab, giving you a visual interface to manage your site\u2019s database.
\n\n\n\nInspecting or editing your local database used to mean reaching for a separate tool and going through a setup you’d rather not bother with. Now you can start querying tables, checking data, and debugging schema issues in just one click.
\n\n\n\n![\"An](\"https://en-blog.files.wordpress.com/2026/04/phpmyadmin-wordpress-studio.png\")
These two updates push Studio further in the same direction: less friction between you and building on WordPress.\u00a0
\n\n\n\nThe CLI removes the GUI as a requirement, and phpMyAdmin removes the need to leave the app when you need to get into your database.
\n\n\n\nIf you haven’t tried WordPress Studio yet, this is a good time to start.
\n\n\n\n\n\n\n\n\n\n\n\nQuestions or feedback? We’re in GitHub \u2014 open an issue to share feedback, bugs, and feature requests.
\n","excerpt":"Install WordPress Studio via npm and manage your local database with phpMyAdmin \u2014 no extra tools required.
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From day one.
\n\n\n\nPlugins are now available on all paid WordPress.com plans, starting with Personal. And that’s just the start.
\n\n\n\nFrom now on, users on each paid WordPress.com plan can explore:
\n\n\n\nTogether, these tools give you professional-grade design control and the full power of the WordPress ecosystem.
\n\n\n\nSite owners can now build and fully customize their sites from day one. Whatever functionality you might need to achieve your goals, you\u2019ll find it built in.
\n\n\n\nFirst, make your site look and feel more like your brand. Control fonts, spacing, and layout across the whole site, or go deeper with CSS if you need something specific.
\n\n\n\nThen, start attracting more visitors and leads with plugins that add forms, bookings, and pop-ups, improve SEO, deepen analytics, and integrate with other tools.
\n\n\n\n![\"Screenshot](\"https://en-blog.files.wordpress.com/2026/04/wordpress-plugins.png\")
From here, keep adding new features as you grow.
\n\n\n\nIf you’re on a current paid WordPress.com plan, there’s nothing to activate or upgrade. These features are already available on your account.
\n\n\n\nHead to the Plugins section of your dashboard and start exploring.
\n\n\n\nYou’ve always had access to the full stack \u2014 and that hasn’t changed. Business and Commerce plans include everything offered in Personal and Premium while still giving you more control, performance, and scale.
\n\n\n\nHere\u2019s what sets your plan apart:
\n\n\n\nThe Commerce plan also gives you more control over your store, with 0% transaction fees on standard payments and advanced e-commerce features fully baked in, so you don\u2019t overpay for them.
\n\n\n\nThe bottom line: The platform just got more inclusive. Your plan is still the most powerful one we offer.
\n\n\n\nYou now have real design control, the full plugin ecosystem, and the flexibility to keep adding features as your site grows.
\n\n\n\nWhether you’re just starting out or overhauling your site, everything you need is already there.
\n\n\n\n\n\n\n\n\n","excerpt":"Every paid WordPress.com plan now includes plugins, Global Styles, font uploads, and custom CSS. Here’s what’s new, what’s already on your account, and what higher-tier plans still offer.
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Staff","first_name":"WordPress.com","last_name":"Staff","nice_name":"wpcom","URL":"https://wordpress.com/help","avatar_URL":"https://1.gravatar.com/avatar/4339429cceca846189b3459ec5a09c3e3e1d04bc754afb9176a9e00102f839f7?s=96&d=retro","profile_URL":"https://gravatar.com/wpcom","site_ID":3584907},"date":"2026-03-31T15:00:00+01:00","modified":"2026-04-07T12:55:26+01:00","title":"How Consultings Company Became Brazil’s First Automattic Partner by Betting on Owned Digital","URL":"https://en.blog.wordpress.com/2026/03/31/consultings-company-agency-story/","short_URL":"https://wp.me/pf2B5-m0B","content":"\nJulia and Gianmarco Schiavi founded Consultings Company in Brazil in 2024 with a clear mission: to help businesses build complete digital ecosystems, not just pretty pages.
\n\n\n\nSocial media strategy, CRM automation, brand positioning, WordPress sites \u2014 they do it all.
\n\n\n\nThey’re now the first Automattic partners in Latin America and the first in Brazil.
\n\n\n\n\n\n\n\n\nBeing an Automattic for Agencies partner allows us to deliver not just websites, but solid digital foundations for our clients. WordPress.com gives us the reliability and structure we need to build long-term digital ecosystems, not just isolated online presences.
\n
Julia spends a lot of time convincing clients to invest in their websites. Not because it’s a hard sell, but because the alternative is riskier than most people realize.
\n\n\n\n\n\n\n\n\nWhen you have a website, you have a strategy. It’s the start of your digital ecosystem.
\n
She’s seen it play out firsthand. A client in Brazil was running her entire business through WhatsApp \u2014 no website, just a link in her Instagram bio. Then WhatsApp blocked her account. Everything she’d built there was gone overnight.
\n\n\n\n\n\n\n\n\nShe lost everything that she had inside WhatsApp. After that, she finally understood why we told her to build a data center \u2014 to capture information about her followers. Because numbers are not clients.
\n
Social media platforms are rented space. You build on someone else’s land, under someone else’s rules. A website is the one digital asset you actually own \u2014 and the foundation everything else should grow from.
\n\n\n\n\n\n\n\n\nYou need to prepare your home before the visitors come.
\n
Julia doesn’t leave hosting up to clients. Every contract Consultings Company signs requires WordPress.com.
\n\n\n\n\n\n\n\n\nEvery client that we have \u2014 in our contracts, we say that we only build on WordPress.com, because we trust it.
\n
That’s not a hard line for its own sake. It’s how she guarantees the work holds up.
\n\n\n\nWordPress.com gives her clients the security, support, and stability that make a website worth building in the first place. And as an official Automattic partner, it’s a platform she’s willing to put her name behind with every client she takes on.
\n\n\n\nAt a WordPress event in Rio de Janeiro, Consultings Company entered a competition and built an accessibility tool for people who are blind or hearing-impaired.
\n\n\n\nThe most curious part: they did it using Telex, entirely through prompts.
\n\n\n\nThey won.
\n\n\n\n\n\n\n\n\nIf you are programming these parts, it’s so hard. And Telex did it just with a prompt.
\n
It’s a good example of what the platform makes possible: not just faster development, but work that would have been out of reach before.
\n\n\n\nJulia uses AI tools across her work \u2014 but she’s also watching what’s happening to content because of them.
\n\n\n\n\n\n\n\n\nTwo years ago, the trend was using everything with AI. Now, when you do something handmade, it’s more valuable. It’s not an AI thinking \u2014 it’s your idea, your way to express.
\n
For her clients, that means the strategy behind the content matters more than ever. Anyone can generate a post. Not everyone can build a presence that connects and sticks.
\n\n\n\nThat’s the work Consultings Company does \u2014 and why the website, not the feed, is always where it starts. WordPress.com is the platform they trust to make it last.
\n\n\n\n\n\n\n\n\n","excerpt":"Julia and Gianmarco Schiavi founded Consultings Company in Brazil to help businesses build complete digital ecosystems. They’re now the first Automattic partners in Latin America, and WordPress.com is in every client contract.
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Osman","first_name":"Maddy","last_name":"Osman","nice_name":"maddyosman","URL":"https://www.theblogsmith.com","avatar_URL":"https://0.gravatar.com/avatar/fab741187f44fe58a9cb85370187794d9d9327ff38bd31cfb8459a18c3eca4bb?s=96&d=retro","profile_URL":"https://gravatar.com/maddyosman","site_ID":34410007},"date":"2026-03-30T15:00:00+01:00","modified":"2026-03-30T14:27:02+01:00","title":"Top WordPress Design Trends for 2026: Interactivity, AI, and the Return to Ownership","URL":"https://en.blog.wordpress.com/2026/03/30/wordpress-design-trends/","short_URL":"https://wp.me/pf2B5-lXG","content":"\nIn 2026, WordPress design is shifting toward AI-assisted building, more dynamic, app-like sites, and a renewed focus on ownership.
\n\n\n\nBased on conversations with WordPress experts, a few clear shifts are already shaping how sites are built: from websites behaving more like apps to AI speeding up site creation.
\n\n\n\nTo understand the WordPress design trends shaping 2026, we spoke with Allan Cole from the WordPress.com Special Projects design team, Pablo Moratinos, a WordPress.com brand ambassador, and other WordPress design experts.
\n\n\n\nBuilding a website feature used to mean opening a blank code file. Now it starts with a sentence.
\n\n\n\nAI tools generate working components, plugins, and themes \u2014 dramatically cutting setup time. Describe what you need, get a functional starting point fast, and iterate from there.
\n\n\n\nFor example, Telex generates native WordPress blocks from prompts. Describe the block, refine it, download it as a plugin, and install it on your site.
\n\n\n\nAs Cole puts it, “It’s great for merging design thinking with content.”
\n\n\n\n![\"Screenshot](\"https://en-blog.files.wordpress.com/2026/03/web-design-trends-telex-block-generator.jpg\")
You can also go further with full plugin and theme builds.
\n\n\n\nFor instance, Claude Code paired with WordPress Studio lets you generate a plugin from a prompt in plain language \u2014 no deep technical knowledge required.
\n\n\n\n![\"Screenshot](\"https://en-blog.files.wordpress.com/2026/03/web-design-trends-claude-code-prompt.png\")
When the cost and complexity of building drops, more people can participate \u2014 and that’s where the most unexpected work comes from. The builders who combine these new tools with genuine taste and judgment are the ones who will stand out.
\n\n\n\nMost websites still work the old way: Click a link, wait for the whole page to reload. The WordPress Interactivity API changes that.
\n\n\n\nIt’s a native framework that lets blocks update and communicate dynamically. So only the relevant content refreshes, not the entire page, and browsing feels instant.
\n\n\n\nThe result is, as Allan Cole states, “It allows WordPress to really feel like an app in a way that I don’t think was expected before.”
\n\n\n\nFor example, you can build interactive elements like tabs, accordions, or task lists that update instantly without reloading the page. This collection of demos shows what\u2019s possible in practice.
\n\n\n\n![\"Screenshot](\"https://en-blog.files.wordpress.com/2026/03/web-design-trends-tabs-example.png\")
This shift shows up in a few practical ways:
\n\n\n\nFor businesses, this means lower bounce rates, better checkout experiences, and app-like UX without the expense of custom development.
\n\n\n\nBefore Gutenberg, agencies depended on third-party page builders to get flexible layouts without writing code. They worked, but they added complexity, dependencies, and maintenance overhead.
\n\n\n\nThat’s changed. As Cole puts it:
\n\n\n\n\n\n\n\n\nWhat’s new now is that it’s mature and that you can be much more confident building with the block editor than you were in the past.
\n
For WordPress design agencies, the practical gains are real:
\n\n\n\n![\"Screenshot](\"https://en-blog.files.wordpress.com/2026/03/web-design-trends-patterns-library.jpg\")
What used to require custom code now lives in the editor. As Cole says, project timelines will keep getting a lot shorter.
\n\n\n\nTraditionally, designers created layouts individually and developers manually recreated styles in code. This process often led to inconsistencies and became harder to maintain as sites grew.
\n\n\n\nModern WordPress design solves this by letting teams define colors, typography, spacing, and layout rules once, then reuse them everywhere.
\n\n\n\nIn practice, this means setting up your design system in Figma, then exporting those decisions directly into a block theme’s theme.json file. When you open the editor, everything is already there.
\n\n\n\n![\"Screenshot](\"https://en-blog.files.wordpress.com/2026/03/web-design-trends-figma-design-system.jpg\")
As Cole puts it:
\n\n\n\n\n\n\n\n\nAll the colors, the fonts, the sizing and spacing units \u2014 all those little subtle decisions you made in Figma are right there in the editor.
\n
AI hasn’t replaced the need for good design. It’s removed the friction that used to stop people from trying.
\n\n\n\nThe gap between having an idea and having something real to react to has collapsed.
\n\n\n\nFor example, WordPress.com’s AI website builder generates a full working site from a single prompt. And the AI Assistant, built into the editor, helps with content and keeps your site’s voice consistent.
\n\n\n\n![\"Screenshot](\"https://en-blog.files.wordpress.com/2026/03/web-design-trends-ai-website-builder.png\")
At the same time, WordPress.com\u2019s Claude connector lets you ask questions about your site, dig into analytics, and get answers without leaving your workflow.
\n\n\n\n![\"Screenshot](\"https://en-blog.files.wordpress.com/2026/03/web-design-trends-claude-connector.png\")
But what’s changed isn’t just how sites get built \u2014 it’s how clients show up. They now arrive with AI-generated references, stronger opinions, and ideas already half-formed.
\n\n\n\nThe conversation has shifted from “here’s a brief” to “here’s what I’ve built \u2014 now help me take it further.”
\n\n\n\nAs Ajit Bohra, Founder and CEO of LUBUS, a full-service web agency based in India and a WordPress.com user, puts it:
\n\n\n\n\n\n\n\n\nAI is great at helping people get a kickstart and validate their idea \u2014 they try it, realize this is something I have in my mind, and now I need a human to take this forward. When the client comes to us, they already have something built. We now have a base idea of what we’re working with.
\n
The best results still come from humans who know what they want \u2014 AI just makes it faster to get there.
\n\n\n\nThe explosion of AI-generated content online has made it harder to establish trust and credibility. As social platforms become less reliable for reach and discovery, businesses are rediscovering the importance of owning their websites, audiences, and data.
\n\n\n\nAs Pablo Moratinos says,
\n\n\n\n\n\n\n\n\nYou can\u2019t build your house on rented land.
\n
This shift shows up in a few ways:
\n\n\n\nIn other words, websites are more than a marketing channel: They are the central hub for brand authority and audience relationships.
\n\n\n\nFor designers and agencies, this defines what a successful website looks like. Sites need to be built with ownership in mind from the start: newsletter signups that convert, content that drives organic traffic, and experiences that bring people back.
\n\n\n\nThe biggest opportunity now isn’t chasing every new trend. It’s adopting the workflows and tools that make sites faster, easier to design, and built to last.
\n\n\n\nA few practical places to start:
\n\n\n\nThe agencies and designers who will stand out aren’t the ones using every new tool. They’re the ones who know which tools make their work sharper, and which decisions only a human can make.
\n\n\n\n\n\n\n\n\n","excerpt":"WordPress design is about faster, smarter, and more interactive websites, alongside a renewed focus on owning your platform and audience. This guide breaks down the biggest WordPress web design trends shaping 2026.
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Staff","first_name":"WordPress.com","last_name":"Staff","nice_name":"wpcom","URL":"https://wordpress.com/help","avatar_URL":"https://1.gravatar.com/avatar/4339429cceca846189b3459ec5a09c3e3e1d04bc754afb9176a9e00102f839f7?s=96&d=retro","profile_URL":"https://gravatar.com/wpcom","site_ID":3584907},"date":"2026-03-27T17:50:00+00:00","modified":"2026-03-27T20:36:21+00:00","title":"WordPress.com Changelog: Enabling AI Agents to Work on Your Site and More Control Over Newsletter Sending","URL":"https://en.blog.wordpress.com/2026/03/27/changelog-ai-write-newsletter/","short_URL":"https://wp.me/pf2B5-m06","content":"\nMarch 15\u201327, 2026
\n\n\n\nWelcome to the WordPress.com changelog!
\n\n\n\nWe’re always working on making WordPress.com better for you \u2014 new tools, fixes, little things you might not notice but will definitely feel. We want to keep you in the loop. Every couple of weeks, we’ll share what’s changed and why it matters for your site or business.
\n\n\n\nIn this edition, we\u2019ll cover how you can now let AI agents create and manage content on your site, how to have more control over how newsletters are sent, and more.
\n\n\n\nLet\u2019s dive in:
\n\n\n\nYou can now connect AI tools like ChatGPT, Claude, and Cursor to do more on your site \u2014 like drafting blog posts, updating image descriptions, organizing tags, or replying to comments.
\n\n\n\n![\"The](\"https://en-blog.files.wordpress.com/2026/03/enable-mcp-access-read-write-wordpress.png\")
Instead of clicking through your dashboard, just ask. Get Claude or ChatGPT to work for you by asking things like:
\n\n\n\nAnd most importantly: you stay in control. New posts default to drafts, deletions are recoverable for 30 days, and every action is logged. You choose exactly what AI can and can’t touch.
\n\n\n\nThese features are now available on all paid WordPress.com plans. Enable them at wordpress.com/me/mcp, and check out the full announcement post for more information and example prompts you can start with today.
\n\n\n\nYou can now set a site-wide default for whether new posts are sent to your email subscribers.
\n\n\n\nHead to Jetpack \u2192 Newsletter or Jetpack –> Settings –> Newsletter and toggle “Email new posts to subscribers by default” on or off. When it’s on, the editor defaults to sending new posts as email. Flip it on per post if you need to make exceptions.
\n\n\n\nPreviously, there was no way to set this globally \u2014 you had to change the send setting manually every time you wrote a post.
\n\n\n\nAs a reminder, Newsletter is a feature included on all WordPress.com sites, enabling you to send your new posts via email to subscribers without needing to use a separate tool.
\n\n\n\nIf you’re based in India, you can now pay for WordPress.com plans and products using UPI. No credit card needed \u2014 just pay directly from your bank account using any UPI app you already use, like Google Pay, PhonePe, or Paytm.
\n\n\n\nThe editor was updated across all WordPress.com sites. Notable updates:
\n\n\n\n![\"The](\"https://en-blog.files.wordpress.com/2026/03/site-identity-logo-wordpress.png\"){kind=logo}
![\"An](\"https://en-blog.files.wordpress.com/2026/03/button-state-styles-wordpress.png\")
![\"An](\"https://en-blog.files.wordpress.com/2026/03/command-palatte-button-wordpress-nav.png\")
Check out the newly designed wordpress.com/themes page! It now features a cleaner layout and a more modern feel \u2014 making it easier to browse the thousands of free and premium themes we have available for you.
\n\n\n\nWe also shipped a handful of bug fixes and quality improvements across WordPress.com, including:\u00a0
\n\n\n\nLearn about the new features now available to you on WordPress.com, including AI content management, email newsletter defaults, UPI payments in India, and editor updates.
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Staff","first_name":"WordPress.com","last_name":"Staff","nice_name":"wpcom","URL":"https://wordpress.com/help","avatar_URL":"https://1.gravatar.com/avatar/4339429cceca846189b3459ec5a09c3e3e1d04bc754afb9176a9e00102f839f7?s=96&d=retro","profile_URL":"https://gravatar.com/wpcom","site_ID":3584907},"date":"2026-03-26T15:00:00+00:00","modified":"2026-03-25T16:48:23+00:00","title":"Barbara Kingsley Started TikTok at 77. Now She Has 100,000 Followers and a Website to Match.","URL":"https://en.blog.wordpress.com/2026/03/26/barbara-kingsley-website-story/","short_URL":"https://wp.me/pf2B5-lX5","content":"\nBarbara Kingsley spent 12 years as a high school English teacher, then six more doing PR for her school district. She retired in 2018.
\n\n\n\nThen, in January 2024, she picked up her phone and started posting on TikTok.
\n\n\n\n\n\n\n\n\nI couldn’t contain my emotions, and out it came. I immediately found a community.
\n
A year later, she had over 100,000 followers. Not bad for someone who describes her setup as “me and my phone.”
\n\n\n\nBarbara posts as Buzziebeeteacher \u2014 a nickname that’s followed her since her days as a bass player, a daycare teacher, and eventually a high school English teacher in Pennsylvania.
\n\n\n\nHer content started as political commentary and evolved into satire. She’s funny, sharp, and completely herself on camera.
\n\n\n\n![\"Screenshot](\"https://en-blog.files.wordpress.com/2026/03/screenshot-of-barbaras-tiktok-account.png\")
A year in, 100,000 followers, and Barbara has figured out what works. A few things she’d tell anyone starting out:
\n\n\n\n\n\n\n\n\nYou’ve got to have tenacity like a bulldog hanging on to the mailman’s pant leg.
\n
Barbara had a WordPress.com account from years ago, set up after she retired from teaching. Life got in the way, and she forgot about it.
\n\n\n\nWhen TikTok took off, she came back.
\n\n\n\nShe needed a place to send her followers. Somewhere she owned, where she could sell her books and build something more permanent than a social media profile.
\n\n\n\nTikTok could disappear tomorrow. Her website won’t. And having her own branded .com domain \u2014 buzziebeeteacher.com \u2014 was a big part of that.
\n\n\n\n\n\n\n\n\nTikTok has my whole portfolio at any moment. But my name \u2014 that’s my brand. What more can I say?
\n
![\"Screenshot](\"https://en-blog.files.wordpress.com/2026/03/screenshot-of-barbaras-wordpress-site.png\")
Barbara started building the site herself using the AI website builder, then discovered she could schedule a call with the WordPress.com team to get help.
\n\n\n\n\n\n\n\n\nI knew what I wanted, and you guys polished it off. It’s been great. If you’re thinking about buying WordPress, buy Premium \u2014 because you can schedule help at your convenience. It’s the greatest thing since soap.
\n
buzziebeeteacher.com is Barbara’s hub \u2014 a place for her books, her music, her bio, and her social links. It’s where TikTok followers who want to go deeper can land.
\n\n\n\n![\"Screenshot](\"https://en-blog.files.wordpress.com/2026/03/screenshot-of-a-section-of-barbaras-wordpress-site.png\")
The domain was a big deal for her. It gave her brand a proper home.
\n\n\n\n\n\n\n\n\nThat’s like MickeyMouse.com. It’s right there. It’s not going anywhere.
\n
She’s got more plans, too. A finished cookbook written in calligraphy she wants to digitize and publish, a kids’ book, music, and videos on the site.
\n\n\n\nBarbara built an audience of 100,000+ people on a platform she doesn\u2019t control. Her website is the one place that\u2019s truly hers.
\n\n\n\nWordPress.com gave her the domain, the platform, and the team to help her pull it together. She brought the personality and the plan.
\n\n\n\nThe rest? Still being written.
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Staff","first_name":"WordPress.com","last_name":"Staff","nice_name":"wpcom","URL":"https://wordpress.com/help","avatar_URL":"https://1.gravatar.com/avatar/4339429cceca846189b3459ec5a09c3e3e1d04bc754afb9176a9e00102f839f7?s=96&d=retro","profile_URL":"https://gravatar.com/wpcom","site_ID":3584907},"date":"2026-03-25T15:19:12+00:00","modified":"2026-04-10T09:17:09+01:00","title":"Jetpack Social Just Got a Major Upgrade: Create, Customize, Preview, and Share with Confidence","URL":"https://en.blog.wordpress.com/2026/03/25/jetpack-social-major-upgrade/","short_URL":"https://wp.me/pf2B5-lZ9","content":"\nJetpack 15.6 is out, and it’s a big one for anyone using Jetpack Social to share WordPress content across social media.
\n\n\n\nWe’re talking per-platform post customization, a rebuilt preview modal, improved AI image generation, and more control over what goes live and when.
\n\n\n\nHere\u2019s everything that\u2019s new:
\n\n\n\nLet\u2019s explore each update in detail.
\n\n\n\nYou can now customize the message, image, and formatting separately for each social platform \u2014 all from the editor sidebar before you publish.
\n\n\n\n![\"Screenshot](\"https://en-blog.files.wordpress.com/2026/03/jetpack-social-update-message-creator.jpg\")
This way, your content fits the audience and format of each social media network, instead of being a one-size-fits-all compromise.
\n\n\n\nA detailed caption for LinkedIn, something shorter for X, a different image for Facebook \u2014 adjust your approach on the go.
\n\n\n\nYou can create more engaging images for your social posts directly in the editor using Jetpack AI.
\n\n\n\nType a description, pick a style, and generate something that fits your post and your brand.
\n\n\n\n![\"Screenshot](\"https://en-blog.files.wordpress.com/2026/03/screenshot-2026-03-25-at-4.13.52-pm.png\")
The template-based Social Image Generator is still available, too. Both options now sit alongside your media picker in a single panel.
\n\n\n\nThe editor sidebar got a cleanup, too. The media picker, image templates, and AI generation now live in one unified section.
\n\n\n\nIt takes fewer clicks to configure your post, the layout is cleaner, and visual dot indicators on active connections show you which accounts are enabled at a glance.
\n\n\n\n![\"Screenshot](\"https://en-blog.files.wordpress.com/2026/03/jetpack-social-update-image-selector.jpg\")
The link preview modal has been completely rebuilt. It now shows you an accurate rendering of how your post will appear on each social network before anything goes out, with improved accessibility throughout.
\n\n\n\nA few things worth highlighting:
\n\n\n\nJetpack Social now gives you an optional confirmation screen before you hit publish.
\n\n\n\nIt shows you exactly what’s heading to each platform so you can check the message, image, and formatting.
\n\n\n\n![\"Jetpack](\"https://en-blog.files.wordpress.com/2026/03/jetpack-social-update-post-review.png\")
You can turn it off anytime if you prefer a faster workflow.
\n\n\n\nYour sharing activity and scheduled posts now live together in a single view. See what went out, what’s coming up, and when, without jumping between screens.
\n\n\n\n![\"Jetpack](\"https://en-blog.files.wordpress.com/2026/03/jetpack-social-update-sharing-activity.png\")
All of these improvements are already available for you to explore.
\n\n\n\nIf you’re on a WordPress.com paid plan, you already have access. If you haven’t tried Jetpack Social yet, there’s never been a better time to start.
\n\n\n\n\n","excerpt":"Jetpack 15.6 includes a big update to Jetpack Social, including per-platform customization, AI image generation, and more.
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Staff","first_name":"WordPress.com","last_name":"Staff","nice_name":"wpcom","URL":"https://wordpress.com/help","avatar_URL":"https://1.gravatar.com/avatar/4339429cceca846189b3459ec5a09c3e3e1d04bc754afb9176a9e00102f839f7?s=96&d=retro","profile_URL":"https://gravatar.com/wpcom","site_ID":3584907},"date":"2026-03-23T15:00:00+00:00","modified":"2026-03-23T09:15:58+00:00","title":"How Encircle Technologies Built a Smarter Agency Stack Around WordPress.com","URL":"https://en.blog.wordpress.com/2026/03/23/encircle-technologies-agency-story/","short_URL":"https://wp.me/pf2B5-lXC","content":"\nRahul Tulsiyani has seen the full spectrum of web development.
\n\n\n\nHis agency, Encircle Technologies, runs a 50\u201360-person team across development, QA, and UI/UX design, based in India, building everything from custom e-commerce stores to headless CMS architectures. It serves clients through a global network of agency partners.
\n\n\n\nWhen you work at that scale, across that many platforms and project types, you get very good at knowing what to trust.
\n\n\n\nFor most client projects, the answer is WordPress.com.
\n\n\n\n\n\n\n\n\nYou don’t need to do any extra optimization work. Deploy to WordPress.com, and the site is fast from day one. It’s kind of amazing.
\nRahul Tulsiyani, CSO & Co-Founder at Encircle Technologies
That’s also why Encircle joined Automattic for Agencies \u2014 WordPress.com’s program built specifically for agencies managing multiple client sites.
\n\n\n\n“We joined Automattic for Agencies as a way to streamline how we manage WordPress.com for our clients. The program makes it easy to handle multiple sites from one place \u2014 without the overhead of juggling separate accounts. For an agency working at our scale, that kind of consolidation matters. It lets us focus on building, not administering.”
\n\n\n\nIt started with a client site that grew faster than anyone expected.
\n\n\n\nThe site was brand new. No one was anticipating a traffic spike. But within weeks of launch, it got serious traction \u2014 and the hosting couldn’t keep up.
\n\n\n\nThey upgraded the server. Then again. Then a third time, all within a few months. Each upgrade meant another bill, another conversation, another round of hoping it would hold.
\n\n\n\nEventually, they’d had enough. They moved to WordPress.com. The traffic problem stopped being a problem.
\n\n\n\n\n\n\n\n\nWith WordPress.com, you don’t have to worry about it. It can handle any kind of traffic you throw at it. Without extra cost.
\nRahul Tulsiyani, CSO & Co-Founder at Encircle Technologies
For a WordPress development agency, the real measure of a hosting platform isn’t just uptime. It’s how much extra work it creates \u2014 for the agency and for the client managing the site after launch.
\n\n\n\nRahul’s rule of thumb: the fewer plugins on a site, the better it performs.
\n\n\n\nOn a typical self-hosted setup, agencies end up stacking plugins just to cover the basics \u2014 caching, security, performance optimization, backups. Each one needs to be updated, tested, and monitored. And clients end up inheriting that complexity.
\n\n\n\nWordPress.com handles all of that at the platform level, so the sites Encircle deploys start leaner, run faster, and are easier for clients to manage long-term.
\n\n\n\n\n\n\n\n\nWe don’t have to really optimize the website. It just works best.
\nRahul Tulsiyani, CSO & Co-Founder at Encircle Technologies
That’s what a fully managed platform looks like in practice: performance, security, updates, backups, domains, SSL, and support all taken care of.
\n\n\n\nDomain transfers are also handled seamlessly \u2014 including a free 1-year extension \u2014 making client handoffs that much simpler.
\n\n\n\nAt the same time, clients are now arriving better prepared than they used to.
\n\n\n\nAI tools have changed how people come into projects \u2014 they’ve done more research and show up with detailed, specific requirements \u2014 staging environments, CI/CD pipelines, weekly backups. They know the terminology, and they know what to ask for.
\n\n\n\n\n\n\n\n\nClients used to send a few paragraphs and call it a brief. Now they come back from every conversation with ChatGPT with a new list of requirements \u2014 staging setup, Git pipeline, security practices, CDN. They know exactly what to ask for.
\nRahul Tulsiyani, CSO & Co-Founder at Encircle Technologies
This makes having a platform that handles the defaults even more valuable. When WordPress.com takes care of security, backups, and performance out of the box, your agency can focus on what clients are actually paying for.
\n\n\n\nIn a market where client demands keep growing and shifting, that’s not a small thing.
\n\n\n\n\n\n\n\n\n\n\n\n\n\n","excerpt":"WordPress.com lets us focus on what clients actually hired us for. The infrastructure just works \u2014 and that trust adds up over time.
\nRahul Tulsiyani, CSO & Co-Founder at Encircle Technologies
Encircle Technologies runs client sites and complex projects at scale. Learn why the agency chose WordPress.com to handle performance, reduce plugin overhead, and simplify management.
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jbossenger","email":false,"name":"Jonathan Bossenger","first_name":"Jonathan","last_name":"Bossenger","nice_name":"jbossenger","URL":"https://jonathanbossenger.com","avatar_URL":"https://1.gravatar.com/avatar/a8a3c44a68937ee1996ba1bd3325126c4fd962f20b60acc16988dea6b527d14c?s=96&d=retro","profile_URL":"https://gravatar.com/jbossenger","site_ID":99480728},"date":"2026-03-20T13:00:00+00:00","modified":"2026-03-19T21:55:29+00:00","title":"Your AI agent can now create, edit, and manage content on WordPress.com","URL":"https://en.blog.wordpress.com/2026/03/20/ai-agent-manage-content/","short_URL":"https://wp.me/pf2B5-lYy","content":"\nLast October, we introduced MCP support on WordPress.com, giving AI agents like Claude, ChatGPT, OpenClaw, and Cursor a window into your site’s content, analytics, and settings.
\n\n\n\nThousands of you connected your favorite AI tools, asked questions about your sites, and saved hours of dashboard diving.
\n\n\n\nBut you told us you wanted more. Reading your site data was useful, but you wanted your agent to be able to actually do things for you!
\n\n\n\nThat’s why we added write capabilities, turning your AI agent into your most versatile WordPress collaborator.
\n\n\n\n\n\n\n\n\n\n\n\nWith write capabilities, your AI agent can now:
\n\n\n\nAnd all of this happens through natural conversation. Just tell your AI agent what you want to do, and it handles the rest.
\n\n\n\nThese new capabilities add 19 new writing abilities across six content types: posts, pages, comments, categories, tags, and media. Besides enabling the new tools in your WordPress.com MCP dashboard, there’s nothing new to install to get started.
\n\n\n\nHere\u2019s a taste of what you can do with your AI agent:
\n\n\n\nYour AI agent discovers the available operations, figures out what’s needed, and walks you through the process \u2014 confirming every step before making changes.
\n\n\n\nOne of the most powerful aspects of the write capabilities is the integration with your site’s theme. Before creating content, your AI agent can search your theme’s design and understand its colors, fonts, spacing, and block patterns.
\n\n\n\nThis results in outputs that inherits your site\u2019s design system and adapts automatically when you change themes.
\n\n\n\n![\"Claude](\"https://en-blog.files.wordpress.com/2026/03/build-me-a-landing-page-mcp-example.png\")
![\"A](\"https://en-blog.files.wordpress.com/2026/03/built-landing-page-example-mcp.png\")
We know that giving an AI agent the ability to modify your site is a big step. That’s why we’ve built this with multiple layers of protection:
\n\n\n\nEvery change requires your approval. Before creating, updating, or deleting anything, your AI agent describes exactly what it plans to do and asks for your explicit confirmation. Nothing happens without approval from you.
\n\n\n\nNew posts default to drafts. When your AI agent creates a post or page, it starts as a draft, giving you a chance to review before anything goes live. If you update a published post, your agent warns you that changes will be visible immediately.
\n\n\n\nDeletion is reversible (where possible). Deleting posts, pages, comments, or media moves them to the trash, where they’re recoverable for 30 days. For categories and tags \u2014 which WordPress doesn’t support trashing \u2014 your agent explicitly warns that deletion is permanent and requires additional confirmation.
\n\n\n\nAll changes are visible through your Activity Log. See all of your AI agent\u2019s activity in your site\u2019s dashboard (or just ask your AI agent for a list of changes it has made).
\n\n\n\nWordPress permissions are enforced. The write capabilities respect the same user role permissions as the rest of WordPress.com. An Editor can create and edit posts, but can’t change site settings. A Contributor can draft posts but can’t publish. Your existing access controls are automatically carried over.
\n\n\n\nYou choose what’s enabled. Every operation, from creating posts to updating media, has its own toggle in your MCP settings. Enable only what you need on the sites you need it, and leave everything else off.
\n\n\n\nWrite capabilities are available today on all WordPress.com paid plans. Here’s how to start:
\n\n\n\nFor the full list of available operations and technical details, check out our MCP Tools Reference and prompt examples to spark your creativity.
\n\n\n\nWhen we launched MCP on WordPress.com, we said that understanding your site shouldn’t mean piecing together insights from half a dozen places. Now, managing your site shouldn’t mean it either.
\n\n\n\nYour AI agent is ready. What will you create?
\n\n\n\n\n","excerpt":"Connect AI tools like Claude and ChatGPT to your WordPress.com site and let them create, edit, and manage content for you \u2013 with full control over every change.
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