Prada Group

Prada Days of Summer “Urban Beaches”. Beaches, within cities – plains of sand atop skyscrapers, swimming in the air, in impossible contrasts that are distinctly Prada. The instinctive collisions of attitude at the root of the Prada Days of Summer 2026 collection are expanded through its accompanying advertising campaign, featuring Bella Hadid, Damson Idris, Louis Partridge, and Liu Wen. Photographed by David Sims, each occupy metropolitan islands, individual oases, contradictory landscapes within cityscapes. Sometimes, figures are framed purely within the calm purity of the beach – in others, the city creeps in. Discover the new Prada Days of Summer campaign “Urban Beaches”: https://lnkd.in/dSpb9-vi Prada

On Earth Day #PradaGroup celebrates its connection to water. To address shared global challenges, Prada Group has recently launched its Water Stewardship Program, laying the foundations for a responsible management of impacts and risks across both direct operations and the upstream value chain. Protecting water also means generating awareness for the future. Through SEA BEYOND, the project by Prada Group conducted in partnership with the Intergovernmental Oceanographic Commission (IOC) of UNESCO, the Group continues to engage younger generations and local communities to drive meaningful change. Read more on the Prada Group's 2025 Sustainability Report: https://lnkd.in/dGGhDUMS Photo by Enzo Barracco Collection: The Blue on Fire | Hawaii

Miu Miu presents 2026 l’Eté campaign, an exploration of diurnal light, as long, lazy, summer days become one, where moments of peace are captured in a discreetly romantic world. Miu Miu #MiuMiuEte

Prada Frames In Sight 2026. At the complex of Santa Maria delle Grazie, Milan. A setting layered with history, hosting a series of conversations. Lectures, visits, and exchanges that reconsider how images frame collective understanding. April 19–21. Discover more: https://lnkd.in/gVTa8A_8 Prada

The #Marchesi1824 'Decoration Atelier' returns to celebrate mothers with a special moment of sweetness and creativity. On May 6, in collaboration with our Pastry Art Director Diego Crosara, adults and children will decorate unique creations inspired by delicate aromas, velvety textures, and refined details. An experience designed to be shared, created to honor one of life’s most precious bonds. Discover more: https://lnkd.in/dsnBN5tc Marchesi 1824 #Marchesi1824DecorationAtelier

On the island of Moorea (French Polynesia), where #CoralGardeners was founded in 2017, Titouan Bernicot, SEA BEYONDer and Founder of Coral Gardeners, and Giovanni Chimienti, SEA BEYONDer, marine biologist, and Professor at the University of Bari, led an educational workshop driven by a shared passion for the ocean, and for corals. The conversation was moderated by Francesca Santoro, Senior Programme Officer of the Intergovernmental Oceanographic Commission (IOC) of UNESCO, who helped translated complex scientific concepts into accessible narratives. The discussion brought together speakers’ experiences and knowledge in tropical seas and the Mediterranean, exploring the coral restoration model adopted by Coral Gardeners. Through dialogue and shared experiences, participants also discovered the deeper meaning of #SEABEYOND – the project by Prada Group conducted in partnership with UNESCO – where education, awareness and engagement become acts of care for the ocean. Discover more: https://lnkd.in/ejpYkwzE

Prada Home Chawan Cabinet by Theaster Gates. At its core the exhibition unfolds a collection of editioned ceramic vessels and ceremonial forms: objects that aid our gathering, our call to ritual, and to be held, handled, and honored through time, rather than merely witnessed. In Chawan Cabinet the objects are not merely presented; they are situated within a continuum of rituals, inviting a slower gaze and a more contemplative encounter. The space encourages pause, close looking, the consideration of material, and the imagination of the histories, labor, skill and mastery, embedded within each piece. Visit the exhibition at Via Montenapoleone 6, Milan and discover more: https://lnkd.in/dqZtcTtZ Prada

Miu Miu presents the 2026 Leathergoods campaign featuring Zhao Jinmai, celebrating the brand’s emblematic matelassé leather, as well as the multiple identities of the Miu Miu woman. Discover more at https://lnkd.in/eKm2HK6g. Miu Miu

#PradaGroup marks National Made in Italy Day, celebrating its Prada Group Academy. For over 25 years, the Academy has been nurturing talent through training, safeguarding the technical know-how of the luxury fashion industry, and passing artisanal skills on to future generations. A space for dialogue and growth, where maestros and young talents shape the future together. To find out more about the Prada Group Academy, visit: https://lnkd.in/dFqyy3-7

On 14 April 2026, the unveiling of the photographic book "The Fight of the Forest: Alaska" by photographer, climate artist and SEA BEYONDer Enzo Barracco took place at Palazzo Aeronautica, the headquarters of the Italian Air Force in Rome, held in the framework of #SEABEYOND, the project by Prada Group conducted in partnership with the Intergovernmental Oceanographic Commission (IOC) of UNESCO since 2019. A conversation on the power of photography to raise awareness of the importance of protecting the fragility of nature was held in the presence of the author Enzo Barracco, Lorenzo Bertelli, Prada Group Head of Corporate Social Responsibility, and Francesca Santoro, Senior Programme Officer of the Intergovernmental Oceanographic Commission (IOC) of UNESCO. The exhibition curated by Barracco himself, “Due sguardi sull’Artico a confronto” (Two Perspectives on the Arctic compared), which opened to the public on April 14 at the Historical Museum of the Italian Air Force in Vigna di Valle (Rome) will be on view until 31 May 2026.