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I was appointed Group Chief Executive Officer of Sky in January 2021.
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Articles by Dana
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Dana Strong CBE shared thisThe momentum is building to tackle one of the biggest challenges in sport - how to make sport more inclusive. The latest report from the UK Parliament’s Culture, Media and Sport Committee highlights the structural barriers still facing young people, particularly girls, when it comes to participation. It also points to what we can do to change this. What’s especially encouraging is how closely this aligns with the policy recommendations we set out in our Game Changing report. The call for more consistent, visible coverage of women’s sport is particularly powerful. There’s more to do but the conversation is shifting in a positive way. Continued collaboration between industry, government and communities will be key to what comes next.
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Dana Strong CBE shared thisThis week, we held UP NEXT 2026, a showcase of the most exciting new shows coming to Sky. An all-star lineup of on-screen talent launched an incredible slate of Sky Originals, exclusive films, returning favourites and lifted the curtain on some of the shows in production right now. And we'll be making it even easier to love the world’s best entertainment on Sky. For the first time, Sky, Disney+, HBO Max, Netflix and Hayu will come together in a single Sky subscription, for less than £1 a day. It’s about bringing our customers the best choice, a world-class experience and outstanding value, in a way only Sky can.
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Dana Strong CBE shared thisIn a world-first, we’re bringing Sky, Disney+, HBO Max, Netflix and Hayu together in a single Sky TV subscription. This is a milestone moment for Sky - and for the entertainment industry. For the first time, customers will have unmatched choice and real value, with the world’s best TV and film sitting side by side in one seamless experience. We know customers want this: a simpler, easier way to access the content they love, all in one place. By combining the most popular streaming apps with Sky Originals and Exclusives, we’re continuing Sky’s legacy of innovation, creating a smarter, more effortless way to watch. That's streaming the best TV, for less than £1 a day.
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Dana Strong CBE shared thisToday people in the US are celebrating National Girls and Women in Sport Day with hundreds of grassroots events. It’s a day to honour the achievements of female athletes, to talk about how sport improves lives and to support the drive for equality for women in sport. It’s been running since 1987, and it’s incredibly powerful. What if we did the same thing for women and girls, here in the UK? As the UK’s leading investor in women’s sport, at Sky, we’d be proud to take a day to celebrate women in sport, every year. Our recent report Gamechanging: How sport gives every girl a better chance shone a light on the gender gap in sport, and what we can do about it. A national day to celebrate women in sport is one of our key recommendations. Together, I hope we’ll make it happen. Link to find out more in the comments.
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Dana Strong CBE shared thisYesterday, we kicked off 2026 with our first Hello Sky of the year, where we set out how we’re performing and where we’re heading next. As we celebrate Sky's new partnership with Team GB and ParalympicsGB, we were excited to be joined by four remarkable athletes. Their energy, honesty and ambition captured exactly what this partnership stands for. Their stories were a powerful reminder of what it takes to keep getting better: resilience, discipline and a relentless focus on progress. In 2026, we’re focused on delivering even more of the shows, sports and experiences our customers love.
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Dana Strong CBE shared thisWe’re making a major investment in our Livingston campus, strengthening Sky’s long-term commitment to Scotland. Livingston has been home to Sky’s customer service operation for more than 30 years, and this development builds on that history and our presence in Scotland. The expanded, state-of-the-art campus will support thousands of local jobs, create new opportunities for businesses and drive regional growth. It’s an exciting next chapter for Sky in Scotland, and I’m proud of the impact this investment will have for colleagues, partners and the wider community. https://lnkd.in/erzxTJ8j
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Dana Strong CBE shared thisSport has a unique power to bring people together. Today, we’re announcing a new partnership with Team GB and ParalympicsGB, supporting athletes from Milano Cortina 2026 through to Los Angeles 2028. This is about backing ambition, excellence, and investing in the journeys that inspire the whole country. We’re proud to stand with Team GB and ParalympicsGB and to play our part in supporting the next generation of British sporting talent. https://lnkd.in/eKJJGTXQ
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Dana Strong CBE shared thisI’m honoured to have been asked to join the UK’s Industrial Strategy Advisory Council, which advises government on long-term economic growth. The UK has strong foundations for growth across the whole economy, and I’m passionate about supporting British businesses to scale, innovate and compete internationally. I’m looking forward to working with fellow Council members and the wider business community to help strengthen the UK’s long-term competitiveness and future prosperity. https://lnkd.in/eVPWK2Wq
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Dana Strong CBE shared thisLast week, it was incredible to see so many people from our Sky team stepping up to volunteer for charity. Wearing their best Christmas jumpers, they came out in force to support The Multibank, a fantastic charity that helps people living in poverty. Our UK team wrapped over 8,000 gifts that will be passed on to people and families who would otherwise have little or nothing this Christmas. Across the Sky Group, our teams wrapped even more, bringing our total up to over 10,000 gifts for The Multibank, Age UK and local charities. I'd like to say a huge thank you to every single person who took part. Thanks to you, thousands of people and their families will feel a little joy this Christmas. It's moments like this that make Christmas special.
Dana Strong CBE commented on a post
1mo
Read more on our upcoming slate here - https://www.skygroup.sky/en-gb/article/up-next-sky-unveils-an-unmissable-genre-spanning-slate-of-new-shows-exclusive-previews-and-first-looks-for-2026-and-beyond?utm_source=linkedin&utm_medium=social&utm_campaign=up-next &utm_content=leadership&utm_term=dana-strong
Dana Strong CBE commented on a post
2mo
Find out more: https://www.skygroup.sky/en-gb/article/sky-brings-together-netflix-disney-hbo-max-and-hayu-into-one-single-subscription-exclusively-on-sky
Dana Strong CBE commented on a post
2mo
Find out more about National Girls and Women in Sport Day in the US: https://www.womenssportsfoundation.org/get-involved/ngwsd/ and read our report: https://assets.contentstack.io/v3/assets/blt4b099fa9cc3801a6/bltdcb08e33bc63ebd9/68c1ff2d14fd0dfe5e31efaf/women-in-sport-report-2025.pdf
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