Profitero+

Visibility Is the New Shelf Space 🛒 In physical retail, shelf placement drives sales. Online, visibility is everything. One global brand was losing search ground to private label competitors. Through targeted digital shelf optimization and retailer engagement, they: 📈 Increased organic share of voice by 28% 📉 Reduced private label dominance by 10% 💰 Secured $400K per quarter in incremental placements Another brand tripled visibility by activating in competitive blind spots. The digital shelf isn’t static. It’s dynamic. Competitive. Constantly shifting. Winning requires continuous monitoring — and decisive action. If your brand slipped off page one tomorrow, how quickly would you know? 🔍 Discover how brands reclaim visibility from Private Label Competitors → https://lnkd.in/edjJhApk #DigitalShelf #SearchStrategy #CPG #eCommerceGrowth

Spring is peak DIY season. 🌱🛠️ With 69% of DIY Shoppers being influenced by digital touchpoints, brands that aren’t ready risk falling behind. During peak season, being in stock isn’t enough; you need to have strong content that converts. Profitero+ research shows that optimizing PDP content can boost organic rank by up to 35 positions. Yet, 53% of products did not change their PDP content in 2025, leaving a huge opportunity on the table this season ⚠️ And with the rise of AI-powered shopping 🤖, the challenge goes beyond updates, your product content must be optimized to be found, surfaced and selected. As Matthew Taylor, Vice President, Digital at The Scotts Miracle-Gro Company shared on the BRAVE COMMERCE Podcast: “Now you’re looking at how our content shows up in searches, the partnerships that help get it there, and how you’re going to monitor it.” Content is just one piece of the puzzle 🧩 Explore the Profitero+ Digital Shelf Hub for exclusive reports, webinars, insights and more to help your brand capture digitally influenced shoppers this peak season: https://lnkd.in/eg_n_6hA #Profitero+ #Digitalshelf #DIY #PDPContent

You can’t get work done if teams don’t trust the data. On Amazon, performance data breaks down fast when: ❌ Teams can’t connect Amazon’s categories with internal reporting needs ❌ Custom category views multiply to meet one‑off requests ❌ Different teams show up to the same meeting with different numbers That’s where Sales & Share by Profitero+ is different. Our team doesn’t just deliver data—we help you work through the hard things. Numbers not landing with leadership? We help make them make sense. Reporting across markets? We align it and help you keep it consistent. Conflicting asks from different teams? We help land on an answer that actually works. Trusted data is what turns alignment into action. 👉 Build a solid foundation; build trust. 👉Learn more at https://lnkd.in/esn4v6gr

Smarter Signals. Stronger Returns. 💡 Alignment is step one. Activation is where growth accelerates. A leading coffee portfolio brand used real-time shelf signals to dynamically reallocate media investment based on competitor availability and demand shifts. The impact: 📊 293% lift in ROAS 📊 458% lift in New-to-Brand ROAS Another brand tripled share of voice by adjusting bids when competitors were out of stock. 📈 This is the next evolution of retail media: ✔ Not static campaigns ✔ Not broad budget increases ✔ But intelligent, shelf-aware activation When media responds to real-world shelf conditions, performance compounds. How responsive is your retail media strategy today? 🎯 See Shelf-Intelligent Media in action: 293% Lift in ROAS for Coffee Portfolio → https://lnkd.in/eY9P_nwv From OOS to Opportunity: Tripling Share of Voice → https://lnkd.in/erzdPzSm #ShelfIntelligentMedia #RetailMedia #DigitalCommerce #ROAS

Commerce is being reshaped, fast. ⚡AI is changing how shoppers discover, evaluate and buy. The brands that win won’t just adapt, they’ll lead. Join us on May 20th in NYC for the Profitero+ Commerce Innovators Forum 2026, and be part of the exclusive Profitero+ experience. 📊 Be the first to see our new Digitally Influenced Shopper research — including how consumers are using AI today 🎤 Hear from leaders at Colgate-Palmolive, Keurig Dr Pepper Inc., Kraft Heinz, Mondelēz International, Tillamook County Creamery Association & more 🚀 Get practical strategies to stay visible and competitive as product discovery evolves Plus, a cocktail hour to connect with peers across the eComm community. Request your complimentary ticket: https://hubs.la/Q04bFqlg0 #ecommerce #digitalcommerce #AI

Every week, teams spot issues on Amazon they know matter. Content gaps. Revenue leakage. Share shifts. Buy Box risk. And then… nothing happens. That’s why we built Profitero+. We’re the get it done partner on Amazon. We connect insight to action across content, operations, media and strategy so teams don’t just see problems, they fix what’s holding performance back. 👉 Stop watching problems. Start fixing them. 👉 Learn more at https://lnkd.in/e2xH8UV7

The Profitero+ team has loved connecting with both familiar faces and new ones over the past few months—from Vegas to London, Atlanta, Chicago, and beyond 🌎 There’s nothing quite like meeting in person, sharing ideas and building stronger partnerships along the way 🤝 From digital commerce strategies to the rapid disruption driven by agentic commerce, it’s been exciting to exchange perspectives with brands navigating an ever-evolving landscape 🚀 We’re already looking forward to what’s next and hope to see many of you at upcoming events like Salsify's #DigitalShelfSummit2026 and #ShoptalkEurope. Hope to see you there! 👀

Retail Media Works. Silos Don’t. 🔄 Retail media budgets continue to rise. But performance improves when teams align, not when budgets grow. One global personal care brand was investing significantly across Amazon and Walmart, yet growth plateaued. The breakthrough came when media, eCommerce and sales aligned around shared digital shelf KPIs. Result: ✔ +$4.5M incremental monthly revenue ✔ Measurable market share growth ✔ Clearer cross-functional decision-making Retail media performs exponentially better when it reflects what’s happening on the digital shelf — in real time. The brands outperforming today aren’t optimizing in isolation. They’re operating as one commercial engine. Is your organization aligned around shared digital shelf outcomes? 📖 Read how alignment unlocked market share growth: https://lnkd.in/d_npptNp #RetailMedia #Omnichannel #eCommerceLeadership

🚀 Staying ahead in a competitive eCommerce landscape requires compelling, high quality content. Refreshing your PDP content whilst keeping it compliant, correct and consumer relevant isn’t just optimal, it’s imperative to stay ahead of the competition, especially as we enter the age of agentic search. 📊 As part of our ongoing ROI series, our latest research builds on the insights from The Impact of Winning Search report to uncover the measurable impact of PDP Content Optimization. In that earlier report, we found that products can see an average sales uplift of 40% by moving onto page 1 organically. Building on this, our latest findings reveal a powerful lever for improving visibility: brands can increase their organic rankings across a broader set of keywords, with products seeing an improvement of up to 35 places after refreshing PDP content. Download the new report to discover the potential organic rank gains and how your brand can unlock them: https://lnkd.in/eQ2UFGJ6 And, if you’re managing a large, complex catalog, keeping content accurate and optimized at scale can be a challenge. With Content Optimizer from Profitero+, brands can streamline this process, ensuring content stays up-to-date, compliant and conversion-ready. Learn more: https://lnkd.in/eDG-GhEb #Profitero+ #ContentOptimizer #OrganicRank #SEO #Amazon

The Easter Bunny is going to have to spend a lot more this year!🐣 🍫Chocolate prices on Amazon are up 12% YoY as we approach Easter — likely to be a driven by recent cocoa price volatility (source: tradingeconomics.com). To a brand, the real story isn’t just about inflation - it’s about how shoppers respond: ➡️ Trading down to cheaper brands ➡️ Becoming more sensitive to promotions, reviews, PDP content and copy Brands can’t always compete on price, but with insight and actionability they can avoid losing consumers to other brands. This is where Digital Shelf data from Profitero+ helps brands to stay competitive. With Profitero+, brands can: 🔍 Track price, promotions and competitor moves across retailers with Digital Shelf Data 📉 Use Shelf Intelligent Media to adjust retail media spending when competitors’ prices decrease 🛒 Optimise PDP content for each season to maintain conversion with Content Optimizer - even when you’re not the cheapest Because when prices rise, the brands that win aren’t just cheaper - they’re smarter on the digital shelf. 👉 Find out how Profitero+ can help your brand stay competitive in dynamic markets: https://lnkd.in/exz2dfkd #DigitalShelf #Ecommerce #CPG #RetailAnalytics #Profitero+ #Easter #Cocoa #candy #seasonal