The Tinuiti Live 2026 agenda is here! This year, we’re tackling the shift from high-level strategy and agentic execution with an elite speaker lineup, including Marisa Thalberg and Dorinda Medley. Tinuiti Live explores the Orchestration Era—where audience, creative, media, and measurement operate as one system, powered by human insight and AI-driven execution. The 2026 agenda brings this to life through technical deep dives, hands-on workshops, creative fireside chats, and strategic panels for modern marketing leaders. Can’t make it in person? Join the livestream and catch key sessions from anywhere: https://lnkd.in/euE4YhUQ 🔗✨ Special thanks to our 2026 partners and sponsors: NBCUniversal, Amazon Ads; Skai; TikTok; Nexxen; Axon by AppLovin; Reddit, Inc.; Snap Inc. Klaviyo; Google; Roku; JWX; Attentive; FERMÀT; Instacart; EDO; Pacvue; Walmart Connect; The Trade Desk, and Netflix.
Tinuiti
Advertising Services
New York, NY 54,013 followers
Largest independent full-funnel marketing agency in the US across the media that matters most. Love Growth. Hate Waste.
About us
Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. https://tinuiti.com/.
- Website
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https://www.tinuiti.com
External link for Tinuiti
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2004
- Specialties
- Facebook, Amazon, Google, Instagram, Streaming, Analytics, and Mobile Apps
Locations
Employees at Tinuiti
Updates
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Performance Max just flipped the script. 🔄 For the first time, PMax shopping campaigns are outperforming traditional shopping with stronger returns. But, as Tinuiti's Michelle Merklin points out, with conversational search changing the auction and click-through rates struggling to keep up, the "Wild West" of search is getting more complex. Get the data you need to navigate the shift. 📊 Read the full Q1 2026 Digital Ads Benchmark Report: https://lnkd.in/etq7KGwz
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By the time a shopper reaches your shelf, they've likely already seen you in a social feed. Platforms like Facebook and TikTok are now the #1 way beauty shoppers discover products they go on to buy, ahead of in-store displays and TV. Get the full discovery breakdown—from how streaming is closing the gap with TV to what the generational splits mean for platform strategy.
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Seven years of disruption and she's just getting started! Sending huge congratulations to Kory Marchisotto on her incredible journey to President of e.l.f. Brands! We are equally thrilled to welcome Oshiya Savur to the e.l.f. Beauty family as CMO. Here’s to a future full of even more "opportunity!" 🚀🚀🚀 #elfingamazing #leadership
When I joined e.l.f. seven years ago, a board member asked for my perspective. My answer was simple: `all I see is opportunity.' Today, after 28 consecutive quarters of growth and record market share gains, e.l.f. continues to defy conventions and lead the industry. And still, seven years later, `all I see is opportunity.' We are building e.l.f. Beauty’s next chapter of growth, innovation and ‘e.l.f. did what? 🤯' with intention. All day, every day. It’s in that spirit of abundance, and healthy doses of humility and incredible gratitude, I share that I’m transitioning into the newly created role of President of e.l.f. Brands, focused on fueling our brands, categories and global aspirations, and continuing to support the full enterprise on our Executive Team. With this new scope, we recognized the need for a focused Chief Marketing Officer. Welcome Oshiya Savur as CMO, e.l.f. Brands. The journey to this moment is a tale of rigor and discipline, patience and persistence – a rare exception to e.l.f. speed. Much like my own story. The precision Tarang Amin exercised during my hiring process at e.l.f. included 30 interviews over 3 months. He wanted to make sure I was the one. And he wanted me to be as sure as he was. That experience sharpened my own antenna for frequency alignment. Only the boldest disruptors with the kindest hearts – those who are fearless and heartful – are set up for success here. e.l.f.z have a fire in the belly to disrupt norms, shape culture and connect communities through positivity, inclusivity and accessibility. e.l.f.z raise the bar to make the best of beauty accessible and aspire to make the world a better place for every eye, lip and face. And e.l.f.z are hungry, humble challengers with a renegade spirit and a bias for action. e.l.f.z are unicorns, and Osh now joins our blessing. She is one of beauty’s most dynamic builders, having led brand, innovation and omnichannel growth across icons like Suave, TRESemmé, Elizabeth Arden, Revlon’s luxury portfolio, Charlotte Tilbury and Maesa. She has a rare track record of turning consumer insight into action, driving multiple number-one launches and helping transform Maesa into a leading engine behind some of today’s most talked-about brands. She is additional fuel to the rocketship that has already soared to record-breaking heights, and together with the full e.l.f. team, we’ll take e.l.f. to future frontiers that we have not yet imagined🚀 https://lnkd.in/gaiXzds2
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Our Q1 2026 Digital Ads Benchmark Report is live, featuring anonymized data across $4B+ in annual ad spend. Inside the report: 🔹 Latest CPC and CPM trends across all major platforms. 🔹 Performance insights for TikTok, Snapchat, and Reddit. 🔹 Winning strategies for the modern, data-driven CMO. Dig deeper into the data with Tinuiti's VP of Research, Andy Taylor, and download the report for a full Q1 breakdown: https://lnkd.in/etq7KGwz
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We’re building for what’s next at Tinuiti. As Tinuiti builds on its momentum, we’re excited to welcome Abbey Klaassen as CEO. Abbey brings a rare combination of industry perspective and operator experience, including her role as Chair of the 4As’s, and a clear view of what today’s CMOs need. She will focus on expanding Tinuiti’s market presence, deepening CMO partnerships, and scaling more integrated solutions, further strengthening our role as a growth partner for modern CMOs. We’re also pleased to welcome Bryan Wiener as Chairman of the Board. Bryan brings deep experience building and scaling marketing and technology businesses and is currently Co-Founder of 37Arc. He adds a sharp perspective on how AI is reshaping how marketing work gets done. Together, this leadership moment reflects where Tinuiti is going: more integrated, more strategic, and more focused than ever on delivering measurable growth. The foundation is strong. The opportunity ahead is even bigger. Read more: https://lnkd.in/eH5Ti3vT #Tinuiti #Leadership #Growth #LoveGrowthHateWaste
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Today marks an important milestone in Tinuiti’s 21-year journey. After more than two decades leading the company, Zach Morrison is stepping back from his day-to-day role as CEO. Under his leadership, Tinuiti has built a scaled, high-performing foundation across data, media, and commerce—redefining what an independent agency can deliver. As we enter this next chapter, our focus is clear: continuing to evolve as a strategic growth partner for modern CMOs. We’re excited to welcome Abbey Klaassen as CEO. Abbey brings a rare combination of industry perspective and operator experience—having worked across brand, media, data, and business outcomes. She understands how to scale integrated marketing organizations and sees the opportunity to build on Tinuiti’s foundation and accelerate what comes next. Read more from Ad Age & Ewan Larkin here: https://lnkd.in/eSa-swny #Tinuiti #Leadership #AgencyNews #LoveGrowthHateWaste
All amazing things come to an end. After 20+ years, my journey leading Tinuiti is coming to a close. It’s the right time for me, and the right time for the company. While I’m stepping down from the daily helm as CEO, I will forever represent the Tinuiti jersey. I plan to remain with Tinuiti to see through the succession. Tinuiti is currently in a great place & growing—with a winning strategy, world-class capabilities & product and it’s got great people committed to doing great work for our clients. From the massive accomplishments to the unimaginable obstacles, I will remember it all. Most importantly, I will forever be grateful to everyone involved from the Tinuitians all the way back to the OG Elite SEMers that I got to enjoy, and grind through it all with. To everyone who supported both me and Tinuiti thank you! Starting with my wife, my co-CEO: Thank you. I am not, Tinuiti is not, where it is without you! ❤️ To my family and friends, Thank you for riding along, and dealing with me through the highs and lows along the way. To my mentors, my closest colleagues: You know who you are. Thank you. I will continue to pay it forward and I am always here for you. To my team & all tinuitians - past & present - who have been part of this journey. Thank you for all you have done and will continue to do for Tinuiti. I’ve called many of you already, I’ll be calling more of you soon, and I look forward to hearing from many more of you. For now, it’s time to retire the "CEO Zach" jersey, shift my focus to my family, myself, and my work with CEOs, Entrepreneurs & Boards. It’s been an incredible 21 years…As the song goes, when somebody asks me down the line what I’m proud of in my life, I'm gonna tell 'em about my kids, I'm gonna tell 'em about my wife And you damn right, I'm gonna tell 'em about...Tinuiti.
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Ready to see how the beauty landscape is shifting? 💄✨ From detangling pups to deep-diving into data, our 2026 Beauty Marketing Study breaks down how social commerce is rewriting the rules: • 𝗧𝗶𝗸𝗧𝗼𝗸 𝗦𝗵𝗼𝗽 𝗶𝘀 𝘀𝘂𝗿𝗴𝗶𝗻𝗴, with 30% of beauty shoppers already buying on-platform. • 𝗚𝗲𝗻 𝗭 𝗶𝘀 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗰𝗵𝗮𝗿𝗴𝗲; nearly 40% are shopping directly through TikTok. • 𝗔𝗺𝗮𝘇𝗼𝗻 𝗮𝗻𝗱 𝗪𝗮𝗹𝗺𝗮𝗿𝘁 𝗿𝗲𝗺𝗮𝗶𝗻 𝘁𝗵𝗲 𝗴𝗼-𝘁𝗼 𝗳𝗼𝗿 𝘀𝗲𝗮𝗿𝗰𝗵, but impulse buys are moving to social. In 2026, content isn’t just driving the purchase— it 𝙞𝙨 the purchase. Read the full report here: https://lnkd.in/ekXwre8V #BeautyTrends #DigitalMarketing #TikTokShop #ConsumerInsights #TinuitiStudy
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Physical retail still dominates beauty, but shoppers aren't making their decisions offline. Beauty buyers might be standing in your aisle, but they’re also on Google, in your app, checking a competitor’s site, and scrolling social. Get the full channel breakdown—from where purchases are made to which online actions shoppers take while they shop—in the article below. 👇
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Marketing measurement isn't just about tracking data— it’s about the speed of your insights. Tinuiti's Tanner Schroeder breaks down the framework for evolving your strategy from basic reporting to high-velocity growth. Stop guessing and start sprinting. 🏃➡️ Read the full byline on Search Engine Land here: https://lnkd.in/eBwcqB2h
