Senior Manager, Digital Marketing

Senior Manager, Digital Marketing

Company: Instant Pot Brands

Location: Flexible / Hybrid

Role Overview

The Senior Manager, Digital Marketing will lead all paid and organic media initiatives across the Instant Pot Brands portfolio. This role owns social, influencer, and affiliate marketing while serving as the steward of brand voice, tone, and digital execution. The ideal candidate combines strong analytical rigor with brand leadership to deliver measurable growth and long-term brand equity.

Key Responsibilities

Digital Media & Growth Leadership

• - Own paid and organic media strategy across social, influencer, and affiliate channels
• - Drive full-funnel performance across awareness, conversion, and retention
• - Test, optimize, and scale high-performing channels

Social, Influencer & Affiliate Marketing

• - Lead paid and organic social strategy and execution
• - Own influencer partnerships from sourcing through ROI measurement
• - Manage and expand affiliate programs for incremental growth

Brand Stewardship

• - Own brand guidelines, tone of voice, and visual consistency across digital channels
• - Partner cross-functionally to ensure brand consistency

Analytics, KPIs & Measurement

• - Define KPIs including ROAS, CAC, LTV, and engagement metrics
• - Build dashboards and reporting cadences to support executive decision-making

Agency & Partner Management

• - Lead media, influencer, and affiliate agency relationships
• - Manage scopes, budgets, and performance reviews

Qualifications & Experience

• - 7–10+ years in digital marketing within consumer goods or DTC brands
• - Deep expertise in paid social, influencer marketing, and affiliates
• - Strong analytical and measurement capabilities
• - Proven experience managing agencies and cross-functional partners

What Success Looks Like

• - Scalable, ROI-positive digital media programs
• - Consistent, differentiated brand presence across digital platforms

Why Instant Pot Brands

Instant Pot Brands is home to iconic kitchen brands loved worldwide. This role offers the opportunity to shape the digital growth engine of a category leader while operating at the intersection of brand, performance, and innovation.