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<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:ali="http://www.niso.org/schemas/ali/1.0/" article-type="research-article" dtd-version="1.2" xml:lang="en"><front><journal-meta><journal-id journal-id-type="publisher-id">The Russian Journal of Vietnamese Studies</journal-id><journal-title-group><journal-title xml:lang="en">The Russian Journal of Vietnamese Studies</journal-title><trans-title-group xml:lang="ru"><trans-title>Вьетнамские исследования</trans-title></trans-title-group></journal-title-group><issn publication-format="electronic">2618-9453</issn><publisher><publisher-name xml:lang="en">Institute of China and Contemporary Asia of the RAS</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">685705</article-id><article-id pub-id-type="doi">10.54631/VS.2026.101685705</article-id><article-categories><subj-group subj-group-type="toc-heading" xml:lang="en"><subject>Scientific researches</subject></subj-group><subj-group subj-group-type="toc-heading" xml:lang="ru"><subject>Научные исследования</subject></subj-group><subj-group subj-group-type="article-type"><subject>Research Article</subject></subj-group></article-categories><title-group><article-title xml:lang="en">The transformation of marital values in contemporary Vietnam</article-title><trans-title-group xml:lang="ru"><trans-title>Трансформация брачных ценностей в современном Вьетнаме</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><contrib-id contrib-id-type="orcid">https://orcid.org/0009-0006-2779-9010</contrib-id><name-alternatives><name xml:lang="en"><surname>Thuy</surname><given-names>Pham Thi</given-names></name><name xml:lang="ru"><surname>Тхюи</surname><given-names>Фам Тхи</given-names></name></name-alternatives><address><country country="VN">Viet Nam</country></address><bio xml:lang="en"><p>Ph.D., Faculty of Political Theory and Law</p></bio><bio xml:lang="ru"><p>к.н., факультет политической теории и права</p></bio><email>phamthuy88tb@gmail.com</email><xref ref-type="aff" rid="aff1"/></contrib></contrib-group><aff-alternatives id="aff1"><aff><institution xml:lang="en">Electric Power University</institution></aff><aff><institution xml:lang="ru">Университет электроэнергетики</institution></aff></aff-alternatives><pub-date date-type="pub" iso-8601-date="2026-04-01" publication-format="electronic"><day>01</day><month>04</month><year>2026</year></pub-date><volume>10</volume><issue>1</issue><issue-title xml:lang="en"/><issue-title xml:lang="ru"/><fpage>90</fpage><lpage>101</lpage><history><date date-type="received" iso-8601-date="2025-06-24"><day>24</day><month>06</month><year>2025</year></date></history><permissions><copyright-statement xml:lang="en">Copyright ©; 2026, Thuy P.</copyright-statement><copyright-statement xml:lang="ru">Copyright ©; 2026, Тхюи Ф.</copyright-statement><copyright-year>2026</copyright-year><copyright-holder xml:lang="en">Thuy P.</copyright-holder><copyright-holder xml:lang="ru">Тхюи Ф.</copyright-holder><ali:free_to_read xmlns:ali="http://www.niso.org/schemas/ali/1.0/"/><license><ali:license_ref xmlns:ali="http://www.niso.org/schemas/ali/1.0/">https://creativecommons.org/licenses/by-nc-nd/4.0</ali:license_ref></license></permissions><self-uri xlink:href="https://vietnamjournal.ru/2618-9453/article/view/685705">https://vietnamjournal.ru/2618-9453/article/view/685705</self-uri><abstract xml:lang="en"><p>Marriage is a fundamental social institution that encompasses both legal aspects and profound cultural and moral values. Throughout history, marriage has not only reflected the structural characteristics of society but also embodied prevailing conceptions of family, gender roles, and ethical norms. In recent decades, the values associated with marriage in Vietnam have undergone significant transformations under the influence of globalization, urbanization, digital technology, and intergenerational shifts in thought. This article analyzes the foundational factors that shape traditional Vietnamese marital values, identifies current trends in their transformation, assesses the social impacts of these changes, and proposes strategic solutions aimed at constructing and promoting progressive marital values aligned with the sustainable development goals of contemporary Vietnamese society.</p></abstract><trans-abstract xml:lang="ru"><p>Брак — это основополагающий социальный институт, включающий в себя как правовые аспекты, так и глубокие культурные и моральные ценности. На протяжении истории брак не только отражал структурные особенности общества, но и воплощал преобладающие представления о семье, гендерных ролях и этических нормах. В последние десятилетия ценности, связанные с браком во Вьетнаме, претерпели значительные трансформации под влиянием глобализации, урбанизации, цифровых технологий и межпоколенческих сдвигов в мышлении. В данной статье анализируются основополагающие факторы, формирующие традиционные вьетнамские брачные ценности, определяются современные тенденции их трансформации, оцениваются социальные последствия этих изменений и предлагаются стратегические решения, направленные на построение и продвижение прогрессивных брачных ценностей, соответствующих целям устойчивого развития современного вьетнамского общества.</p></trans-abstract><kwd-group xml:lang="en"><kwd>marital values</kwd><kwd>family</kwd><kwd>tradition</kwd><kwd>modernity</kwd><kwd>Vietnam</kwd></kwd-group><kwd-group xml:lang="ru"><kwd>брачные ценности</kwd><kwd>семья</kwd><kwd>традиция</kwd><kwd>современность</kwd><kwd>Вьетнам</kwd></kwd-group><funding-group/></article-meta></front><body></body><back><ref-list><ref id="B1"><label>1.</label><mixed-citation>2016 National Survey on Sexual and Reproductive Health among Vietnamese Adolescents and Young Adults aged 10-24. 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