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Keyword Extraction for Social Snippets
Today, a huge amount of text is being generated for social purposes on social networking services on the Web. Unlike traditional documents, such text is usually extremely short and tends to be informal. Analysis of such text benefit many applications such as advertising, search, and content filtering. In this work, we study one traditional text mining task on such new form of text, that is extraction of meaningful keywords. We propose several intuitive yet useful features and experiment with various classification models. Evaluation is conducted on Facebook data. Performances of various features and models are reported and compared
Category:Internet & TechnologyReads:102Uploaded:06 / 09 / 2011ShareAdd to collectionNetwork Bucket Testing
Bucket testing, also known as A/B testing, is a practice that is widely used by online sites with large audiences: in a simple version of the methodology, one evaluates a new feature on the site by exposing it to a very small fraction of the total user population and measuring its effect on this exposed group. For traditional uses of this technique, uniform independent sampling of the population is often enough to produce an exposed group that can serve as a statistical proxy for the full population. In online social network applications, however, one often wishes to perform a more complex test: evaluating a new social feature that will only produce an effect if a user and some number of his or her friends are exposed to it. In this case, independent uniform draws from the population are unlikely to produce groups that contains users together with their friends, and so the construction of the sample must take the network structure into account. This leads quickly to challenging combinatorial problems, since there is an inherent tension between producing enough correlation to select users and their friends, but also enough uniformity and independence that the selected group is a reasonable sample of the full population. Here we develop an algorithmic framework for bucket testing in a network that addresses these challenges. First we describe a novel walk-based sampling method for producing samples of nodes that are internally well-connected but also approximately uniform over the population. Then we show how a collection of multiple independent subgraphs constructed this way can yield reasonable samples for testing. We demonstrate the effectiveness of our algorithms through computational experiments on large portions of the Facebook network.
Category:Math & EngineeringReads:134Uploaded:06 / 07 / 2011ShareAdd to collectionJournalists and Facebook
Journalists are being required to do more work than ever before in a shorter amount of time. This is how journalists can take advantage of Facebook in their reporting to find sources faster and reach a larger audience.
Category:How-To Guides/ManualsReads:1,652Uploaded:06 / 03 / 2011ShareAdd to collectionEventbrite Case Study
Eventbrite enabled the ability to share and discover events through the Facebook platform and was able to see measurable improvement in traffic, engagement, and revenue.
Category:Business & EconomicsReads:696Uploaded:05 / 27 / 2011ShareAdd to collectionHarvey Mudd Facebook Clinic Poster 2011
Poster presented by the Harvey Mudd Clinic student team (sponsored by Facebook) working on improving indexing in Apache Hive during the 2010-2011 academic year.
Category:Internet & TechnologyReads:1,034Uploaded:05 / 05 / 2011ShareAdd to collectionThe Open Compute Project
Slides from a talk at the Open Stack Design Summit on Open Compute.
Category:(not categorized)Reads:369Uploaded:05 / 03 / 2011ShareAdd to collectionHow Metacafe tripled likes, doubled referral traffic
What happened when we change the Like Button position on Metacafe Facebook Insights ± Site Engagement More than tripled the number of daily Likes From ~2000 to ~7000, by position the Like up in the page. Facebook Insights ± Site Referrals Doubled the number of daily ³Clicks to Site´ From ~60K daily clicks to ~120K Facebook Insight ± Engagement & CTRs Before (March 9th) After (April 6th)
Category:ResearchReads:5,656Uploaded:04 / 30 / 2011ShareAdd to collectionSponsored Stories Guide
Sponsored Stories for Premium and Marketplace April 19th, 2011 What are Sponsored Stories?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Sponsored Stories Types. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Page Like Story. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Page Post Story. . . . . . . . . . .
Category:(not categorized)Reads:384Uploaded:04 / 28 / 2011ShareAdd to collectionSend Button Product Overview
An overview of the Send button, the easiest way to privately share things with groups and individuals.
Category:How-To Guides/ManualsReads:312Uploaded:04 / 25 / 2011ShareAdd to collectionJournalist Guide, Russian
4 способа начать использовать Facebook сегодня 1 Создайте свою страницу Страница позволяет Вам поддерживать профессиональное присутствие на Facebook, связываться со своими читателями и при этом, отдельно содержать свой личный профиль. Создайте свою общественную страницу сегодня и Вы получите: ▶ ▶ ▶ ▶ ▶ Прямой доступ в ленты новостей Ваших читателей и их друзей Двусторонний диалог с Вашими читателями Возможность для Ваших читателей легко связаться с Вами Ваша страница появится в результатах поиск
Category:(not categorized)Reads:352Uploaded:04 / 16 / 2011ShareAdd to collection
