Rated 5/5
The book is basically broken into two parts. The first part focuses on how mainstream adoption of technology differs from early adopters' and the challenges of shifting strategies from one to the other. He takes a logical, common-sensical approach that matches up with what I've experienced as well as basic human behavior.
The second part takes that theory and helps you develop a tactical plan for going after the mainstream. He touches on choosing target markets, positioning, pricing, sales channels, and a host of other aspects of the strategy. It is an exceptional book that marries theory and execution into an effective playbook for tech leaders.
LEARN MORE
