From the Editor

Last Updated Mar 10, 2026, 1:01am EDT

  • Thai coffee magnate Prayudh Mahagitsiri's Quality Coffee Products was a long-standing joint venture with Nestle, which was terminated n December 2024.
  • In a case filed by Prayudh, a Thai civil court ordered Nestlé in April 2025 to suspend production, distribution and import of Nescafé instant coffee in Thailand. The order was reversed by a ruling of a specialized court.
  • Prayudh also has interests in steel, copper, shipping, offshore drilling and property development.
  • His son Chalermchai, a Boston University grad, is CEO of holding outfit PM Group.
  • His daughter Ausana is the chief operating officer of the PM Group and founder of Coffee Gallery, a chain of cafes.
Wealth History
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Forbes Lists

#3185

Billionaires (2026)

#18

Thailand's 50 Richest (2025)

Personal Stats
Age
80
Source of Wealth
Coffee, shipping
Residence
Bangkok, Thailand
Citizenship
Thailand
Marital Status
Married
Children
3
Did you know
Prayudh's grandfather emigrated from southern China to Thailand, where he began trading foodstuffs and later imported Japanese-made tuk-tuks.
Prayudh sells and markets P80, a food supplement that's made from the Longan fruit.
The Mahagitsiri family has various franchises in Thailand including Pizza Hut, Taco Bell and Krispy Kreme.
In May 2025 he was given a 24-year sentence by a Thai court in an alleged land-grabbing case. He said he will file an appeal .
In Their Own Words

When you have stake in a company it's your baby. You have to take more care of your baby. It's your blood in it.

Prayudh Mahagitsiri
Related People & Companies
Thailand
Thailand
Citizen of Thailand
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