Reduced 2026 fees = bigger margins. See what you saveReduced 2026 fees = bigger margins. See what you saveRegister your brand with Amazon
Register your trademark, promote your brand and create a safe and trusted experience for customers on Amazon.
Already selling on Amazon?
Amazon can help brands of all types and sizes build, grow, and protect their business
Brand Registry gives you greater influence and control over your brand’s product listings on Amazon and enables you to promote and grow your brand on Amazon with enhanced brand content (A+) and brand analytics.
A+ content
A+ content enables brands to describe their product features in new ways by including a unique brand story, enhanced images, and text placements which may result in higher conversion rates, increased traffic, and increased sales when used effectively.
Brand Analytics
Brand Analytics is a feature that contains valuable insights to empower Brand Owners to make informed, strategic decisions about their product portfolio and marketing activities.
Stores
Stores is a free, self-service, branded destination on Amazon where advertisers can help shoppers discover your product portfolio and related products on Amazon.
Project Zero
Project Zero leverages the combined strengths of Amazon and brands to drive counterfeits to zero through automated protections, self-service counterfeit removal, and product serialization.
BRAND SUCCESS STORIES
Amazon is going to open up and unlock an enormous amount of value for fashion brands.Dee MurthyCo-Founder, New Republic
They want the experience Amazon is giving them.Susan PetersenChairwomen & Chief Brand Officer, Freshly Picked
It actually seemed to have a halo effect on the overall brand.Matt McCauleyFounder, Hope & Henry
FAQ
What are the steps to register my brand with Amazon Belgium?
To register your brand with Amazon Belgium through Brand Registry, you must first have an active or pending registered trademark with the Benelux Office for Intellectual Property (BOIP) or the EUIPO (European Union). This free program provides counterfeit protection tools and greater control over your product listings.
Here are the precise steps to complete enrollment:
1. Account creation: Log in to the Amazon brand registry portal using your existing seller central credentials.
2. Submission: Provide the official trademark number issued by the BOIP or EUIPO. The brand name must match exactly the name on the certificate.
3. Verification: Amazon will send a verification code to the public contact listed on the trademark filing (often your lawyer or yourself).
4. Validation: Send this code back to Amazon to finalize the enrollment and unlock access to A+ Content and Brand Analytics.
Here are the precise steps to complete enrollment:
1. Account creation: Log in to the Amazon brand registry portal using your existing seller central credentials.
2. Submission: Provide the official trademark number issued by the BOIP or EUIPO. The brand name must match exactly the name on the certificate.
3. Verification: Amazon will send a verification code to the public contact listed on the trademark filing (often your lawyer or yourself).
4. Validation: Send this code back to Amazon to finalize the enrollment and unlock access to A+ Content and Brand Analytics.
How can I update my brand information after registration?
Once your brand is enrolled in the registry, you cannot modify core information (like the trademark number) yourself, but you can update user roles and add new trademarks via the dedicated portal. Proactive management of your information is crucial to maintaining access to features like Stores and A+ Content.
To make updates, follow this procedure:
1. Add users: If you need to grant access to an agent or colleague, go to ""Settings"" > ""User Permissions"" in the Brand Registry portal to assign roles (administrator, rights agent, etc.).
2. New brands: To add a new trademark or a new country of registration, use the ""Enroll a new brand"" option on the portal homepage.
3. Critical changes: To correct errors or change the rights owner, you must open a case via the ""Brand Registry Support"" link and provide legal proof of the modification.
To make updates, follow this procedure:
1. Add users: If you need to grant access to an agent or colleague, go to ""Settings"" > ""User Permissions"" in the Brand Registry portal to assign roles (administrator, rights agent, etc.).
2. New brands: To add a new trademark or a new country of registration, use the ""Enroll a new brand"" option on the portal homepage.
3. Critical changes: To correct errors or change the rights owner, you must open a case via the ""Brand Registry Support"" link and provide legal proof of the modification.
Sign up now to help build, grow, and protect your brand on Amazon.
Selling on Amazon allows you to reach tens of millions of shoppers, whether you’re selling one item or millions. Your account configuration is set to sell across Europe.
39 € (excl. VAT) per month + selling fees
Identify yourself as a brand during sign-up
Identify yourself as a brand during sign-up
Please Note: All new Selling on Amazon subscriptions include access to sell on Amazon.com, Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it, Amazon.es, Amazon.nl, Amazon.se, Amazon.com.be, Amazon.pl. Fees, available product categories, and selling requirements may vary.
