Stay compliant when selling on Amazon's European stores
We know that the compliance requirements for sales in the EU can be considerable and complex. That is why we have put together the information you might need to remain compliant and protect your business — depending on where you are based and the countries you wish to sell in.
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What is compliance and why is it important?
From verifying your identity and VAT requirements to product guidelines and sustainability obligations, learn the most important information and how to remain compliant when selling in European Amazon stores.
Compliance is one of the most effective ways we can ensure that the products in Amazon’s stores are safe, of a high quality and as environmentally friendly as possible. It also helps build trust between our customers and our selling partners, and gives customers the confidence they need to buy from us.
If you do not comply with verification and taxation rules, you may be prohibited from selling products in certain areas. If products lack the correct compliance documentation or fail to meet EPR standards, your listings may be removed. And if non-compliant items are shipped internationally, they could be blocked at customs.
Below, you'll find the five most common compliance categories you'll come across as part of your selling journey on EU stores.
Compliance is one of the most effective ways we can ensure that the products in Amazon’s stores are safe, of a high quality and as environmentally friendly as possible. It also helps build trust between our customers and our selling partners, and gives customers the confidence they need to buy from us.
If you do not comply with verification and taxation rules, you may be prohibited from selling products in certain areas. If products lack the correct compliance documentation or fail to meet EPR standards, your listings may be removed. And if non-compliant items are shipped internationally, they could be blocked at customs.
Below, you'll find the five most common compliance categories you'll come across as part of your selling journey on EU stores.

Verification and compliance
We have developed industry-leading tools using advanced technology and expert human evaluations to make verifying your identity a simple process. Verifying sellers is a legal requirement, but also one of the ways in which we build trust with our customers.

Tax compliance

Which European tax regulations apply to you as an Amazon selling partner? Get to know more about your VAT requirements to ensure a seamless selling experience with your customers.
Product compliance
By selling on Amazon, your products get the exposure they deserve — helping you to reach tens of millions of shoppers. Product compliance helps to keep your customers—and your business—safe when selling.

Environmental compliance

Compliance with environmental guidelines is about more than just protecting the planet. Learn more about compliance with environmental regulations, extended producer responsibility (ERP), waste electronic and electrical equipment and other responsibilities that might apply to you as a seller.
Although we've covered the main environmental compliance requirements, there may be others you need to meet. We recommend that you consult your legal counsel to make sure you're compliant with all the applicable environmental requirements in each country you choose to sell your products.
Although we've covered the main environmental compliance requirements, there may be others you need to meet. We recommend that you consult your legal counsel to make sure you're compliant with all the applicable environmental requirements in each country you choose to sell your products.
International trade compliance
Opening up your sales to international customers is a great way to grow your business on Amazon even faster. However, in addition to the benefits, global selling also brings challenges — especially when it comes to compliance. Learn what you need when it comes to international trade and speed up deliveries that pass through customs.
This page is for information purposes only and is not intended to replace professional advice from tax, legal or other compliance service providers.
FAQs
How long does Amazon FR verification take?
The Amazon seller verification process generally takes between 24 hours and 5 business days once all the necessary documents have been submitted. However, it may take as long as 10 business days during busy periods or if documents require extensive manual analysis by our compliance teams.
The factors that affect how long validation takes are:
1. The clarity of the scanned documents (no reflections, visible borders).
2. Whether the information provided your Seller Central account exactly matches the information in your bank documents.
3. The complexity of the business structure (businesses with more than one beneficial owner may take longer).
Amazon uses a combination of advanced technological tools and human review. If Amazon requests additional information, please respond immediately to avoid having to restart the validation cycle.
Pro tip: Check your performance notifications in Seller Central every day. Requests for additional documents will often appear here before arriving by email.
The factors that affect how long validation takes are:
1. The clarity of the scanned documents (no reflections, visible borders).
2. Whether the information provided your Seller Central account exactly matches the information in your bank documents.
3. The complexity of the business structure (businesses with more than one beneficial owner may take longer).
Amazon uses a combination of advanced technological tools and human review. If Amazon requests additional information, please respond immediately to avoid having to restart the validation cycle.
Pro tip: Check your performance notifications in Seller Central every day. Requests for additional documents will often appear here before arriving by email.
How can we avoid customs delays when shipping to France?
To avoid customs delays when shipping to France, ensure that you are fully compliant with EU trade regulations and provide accurate documentation before goods arrive. French customs is strict regarding VAT and import declarations.
Here are the key steps to ensure smooth customs clearance:
1. Make sure that each shipment has a detailed and accurate commercial invoice.
2. Use the correct HS codes (rate codes) to classify your products.
3. Get a valid EORI number, a mandatory step when importing goods into the EU.
4. If you are registered in the Import One-Stop Shop (IOSS) portal, make sure that your number is clearly displayed to facilitate VAT management.
Non-compliant goods, especially those lacking CE markings or security documentation, may be blocked indefinitely or destroyed by French customs.
Here are the key steps to ensure smooth customs clearance:
1. Make sure that each shipment has a detailed and accurate commercial invoice.
2. Use the correct HS codes (rate codes) to classify your products.
3. Get a valid EORI number, a mandatory step when importing goods into the EU.
4. If you are registered in the Import One-Stop Shop (IOSS) portal, make sure that your number is clearly displayed to facilitate VAT management.
Non-compliant goods, especially those lacking CE markings or security documentation, may be blocked indefinitely or destroyed by French customs.
Is compliance mandatory for all Amazon France sellers?
Yes, compliance is mandatory for all Amazon FR sellers, regardless of business size or sales volume. Amazon applies these rules to comply with French and European laws and to ensure consumer safety.
The main compliance categories are as follows:
1. Identity verification: Pass the Amazon seller verification (KYC) step.
2. Tax compliance French VAT registration if you store goods in France.
3. Extended Producer Responsibility (EPR): In France, you need a Unique Identification Number (UIN) for packaging (under the AGEC law) and other categories such as WEEE.
4. Product safety: CE markings and technical documentation for regulated products.
Non-compliance with EPR obligations (particularly for packaging) may result in the immediate suspension of your products in France.
The main compliance categories are as follows:
1. Identity verification: Pass the Amazon seller verification (KYC) step.
2. Tax compliance French VAT registration if you store goods in France.
3. Extended Producer Responsibility (EPR): In France, you need a Unique Identification Number (UIN) for packaging (under the AGEC law) and other categories such as WEEE.
4. Product safety: CE markings and technical documentation for regulated products.
Non-compliance with EPR obligations (particularly for packaging) may result in the immediate suspension of your products in France.
What documents are required to verify Amazon sellers in France?
To complete the Amazon seller verification in France, you must submit specific documents that prove your identity and that your business exists legally. These documents allow Amazon to combat fraud and comply with European banking regulations.
Here is the list of documents generally required for France:
1. For individual sellers:
• A valid official identity document (passport or national identity card).
• Proof of address dated within the last 90 days (electricity bill, gas bill or bank statement).
2. For businesses:
• A Kbis extract dated within the last 3 months (for French companies) or an equivalent registration certificate.
• A copy of company's articles of association, signed (if required).
• An identity document for each beneficial owner with a stake of over 25% in the company.
• The details of a bank account in the company's name.
• The intra-community VAT number (if subject to VAT).
The name on your Amazon account should exactly match the name on your Kbis statement and bank documents. Even the slightest difference could cause you to fail the verification.
Make sure that your documents are scanned in high resolution and in colour. Cropped, fuzzy, or black-and-white documents are frequently rejected by the verification system.
Here is the list of documents generally required for France:
1. For individual sellers:
• A valid official identity document (passport or national identity card).
• Proof of address dated within the last 90 days (electricity bill, gas bill or bank statement).
2. For businesses:
• A Kbis extract dated within the last 3 months (for French companies) or an equivalent registration certificate.
• A copy of company's articles of association, signed (if required).
• An identity document for each beneficial owner with a stake of over 25% in the company.
• The details of a bank account in the company's name.
• The intra-community VAT number (if subject to VAT).
The name on your Amazon account should exactly match the name on your Kbis statement and bank documents. Even the slightest difference could cause you to fail the verification.
Make sure that your documents are scanned in high resolution and in colour. Cropped, fuzzy, or black-and-white documents are frequently rejected by the verification system.
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