Amazon Fashion & Sports

Spring has entered the chat. ☀️🌼  We are stepping into the new season with our latest Premium Spring Campaign, Harbour Paths, featuring G-STAR, Spanx, #MichaelKors, and more. The campaign celebrates effortless style, brighter days, and the perfect wardrobe switch-up for warmer weather.  Shot in the picturesque harbour village of Puerto de Mogán in Gran Canaria, the campaign brings the season to life through winding streets, colourful shutters, bustling market stalls, and sunlit paths leading to the port. The setting captures the easy rhythm of spring dressing with relaxed layers, fresh textures, and premium pieces designed for days that stretch from morning strolls to golden-hour evenings.  “Spring is a key moment for customers to refresh their wardrobes, and for brands to showcase the pieces that define the new season. Through our Premium Spring Campaign, we’re creating a high-visibility space where brands can present their collections, leverage Amazon’s scale and marketing activations, and connect with millions of customers across Europe. At the same time, we’re making it easier for customers to discover trending brands and effortless spring styles, all in one curated destination,” shared Abira Chatterjee, MD, Footwear & New Business Development, Amazon Fashion & Sports EU. Swipe to see some of our favourite looks from the shoot. ✨ #PremiumFashion #SpringFashion #AmazonFashion #Ecommerce #BrandVisibility #EuropeanFashion

Industry Connect: Levi’s EU Customer Insights Workshop We recently hosted a workshop in Brussels for the Levi Strauss & Co. European team to deepen our shared understanding of the customer. The session focused on how customers shop on Amazon, what influences their decisions, and how retail, media, and brand execution come together on the digital shelf. We dove deeper into how consumers discover products, build loyalty, and engage across categories. These insights are now helping shape retail priorities, sharpen investment decisions, and elevate the on-site experience across Amazon Europe. Gema Alonso Rodriguez, VP Sales Europe, shared: “The workshop with Amazon was a great opportunity to deepen our shared understanding of how customers experience the Levi’s brand on the platform and to align on what truly matters to them. That shared clarity allows us to show up stronger for our fans through a more consistent and elevated customer experience.“ “The biggest value of this workshop was turning data into direction. When teams align around clear insights and personas, it becomes much easier to prioritise what matters, make confident decisions, and elevate how we show up for customers.” shared Florian Mair, MD for Apparel, Amazon Fashion & Sports. Here’s a peek inside the workshop 👇 #AmazonFashion #CustomerInsights #RetailStrategy #FashionIndustry #EcommerceInnovation

Ever wondered how customers find out what’s trending on Amazon? 👀   Meet Mariana Costa, our Social Media Marketing Manager for Amazon Fashion & Sports! She spends her days helping customers discover trending products, making it easier for people to find what they love and giving brands a bigger voice across social media.  Want to see how she’s helping customers and brands with our Amazon Fashion & Sports social channels? Watch the full video to find out! 🎥✨ #AmazonFashion #SocialMediaMarketing #CustomerDiscovery #RetailInnovation #EcommerceMarketing #BehindTheScenes

Ciao & Bonjour! AllSaints has arrived.  The AllSaints storefront is now officially live on Amazon in Italy and France, bringing the brand’s signature aesthetic straight to millions of customers with a distinct sense of style. To make the debut impossible to miss, we amplified the launch with high-impact premium moments from homepage features to tailored touchpoints across multiple channels. Behind the scenes, our logistics and fulfilment capabilities help streamline operations, reduce complexity, and let the brand focus on what it does best: creating standout collections. Celebrating the Amazon launch, we hosted an intimate editor and influencer event in Milan, where guests experienced a live fashion presentation featuring key looks from the AllSaints collection. This created an immersive moment that captured the brand’s distinctive aesthetic while encouraging organic storytelling across social channels. Speaking about this new chapter of growth with Amazon, Sarah Miyun Hong, VP, Wholesale and Digital Concessions at AllSaints, shared: “Our full-scale launch on Amazon in Italy and France is a key step in accelerating our European growth, building on AllSaints’ strong momentum in the region. Leveraging Amazon’s scale, we’re unlocking innovative ways to connect with new customers and bring the brand to life through impactful engagement.”  Reflecting on the expansion, Abira Chatterjee, MD, New Business Development, Amazon Fashion & Sports, said: “We’re excited to support AllSaints’ launch on Amazon in Italy and France. Collaborations like this show how we can help established fashion brands expand into new markets while creating culturally relevant moments that introduce their story to new customers.” Check out the new storefronts: 🇫🇷 https://lnkd.in/eiTtBRJr   🇮🇹 https://lnkd.in/eYtcckJm #AmazonFashion #FashionExpansion #EuropeanFashion #EcommerceGrowth #RetailInnovation

All eyes on Calvin Klein’s new Flagship Store on Amazon. The new Calvin Klein Flagship Store on Amazon is bringing the brand’s minimalist aesthetic to life online, blending premium design, discovery, and convenience in one destination. Interactive Fit Guides and a 3D Brand Store make product exploration seamless and engaging. Speaking about the collaboration, Florian Mair, MD of Apparel at Amazon Fashion & Sports, shared, “Our collaboration with Calvin Klein shows how brand storytelling, innovation, and technology can transform online shopping.” Swipe to learn more about the Flagship Store and see how it’s driving engagement and results 👇 #EcommerceInnovation #BrandExperience #DigitalRetail #FashionRetail #OnlineShopping #RetailMarketing

Expanding from the US to Europe doesn’t have to be complex. Here is the story of Gerber Childrenswear LLC, a trusted US newborn and baby clothing brand that is scaling across 10 European markets by leveraging the full range of support from Amazon. From handling storage and logistics to guiding EU compliance and optimising advertising, Amazon enabled the brand to focus on growth without the usual operational hurdles. The result is a launch built for speed, scale, and long-term impact. Speaking about this collaboration, Todd Wilson, Executive Vice President, eCommerce, Gerber Childrenswear, shared: “Amazon’s infrastructure and regional insights enabled a smooth, scalable launch and positioned the brand for long-term growth across European markets.” “By combining proven insights, operational support, and tailored advertising tools, brands like Gerber can expand with confidence and reach customers across Europe faster than ever,” shared Florian Mair, Managing Director for Apparel at Amazon Fashion & Sports. Swipe to discover how it all came together👇 #AmazonFashion #EcommerceGrowth #GlobalExpansion #EuropeanMarkets #CrossBorderEcommerce #RetailInnovation

When Strong Teams Come Together Recently, the Amazon Fashion & Sports team met with PUMA Group’s leadership to look back on what we achieved together in 2025 and talk through where we want to go in 2026. It was great to step away from the day-to-day business, bring different perspectives into conclusion, and once again make sure that we’re moving in the same direction. We focused on a few key questions: How can we create an even better shopping experience? How do we tell our product stories in a way that truly connects with our shared customers? And how can we continue to strengthen the way we work together? One line from the PUMA team summed it up perfectly: “Performance, preparation, and teamwork at the highest level.” “What stood out most was the quality of the dialogue – different perspectives and a clear-eyed view of where we can step-change customer experience together. That kind of thinking is what turns a strong partnership into something that genuinely moves the needle,” added Marcus Goepfert, Head of Vendor Management, Amazon Fashion & Sports. Thank you, Bernhard Krempl, Ferdinand Neuss, Florentine Bachinger, Sven Reischl, and Sven Ursin from the PUMA team for the time, energy, and perspectives you brought to these conversations. We’re excited for what we’ll continue building together in the year ahead. Take a look at these behind-the-scenes moments from our time together 👇 #AmazonFashionAndSports #SportsIndustry #BrandPartnerships #CustomerExperience #RetailStrategy #ECommerceGrowth

An insider look at our latest adidas Sportswear shoot. adidas teamed up with our Amazon éShop team and Amazon Ads to bring its newest sportswear and leisure footwear range to life. The campaign blends street-style energy with cosy seasonal moments, capturing authentic, spontaneous scenes styled head-to-toe with tracksuits and fresh footwear, all tied together with unmistakable adidas branding. Every frame shows how these pieces move and feel in real, everyday settings. But this campaign was about more than just capturing great visuals. It was designed to work seamlessly across the adidas brand store, product detail pages, social channels, and Amazon Ads placements to create a connected experience for adidas customers on Amazon. As Sidra Salman, Sr. Art Director at Amazon, shared: “Customers want to feel inspired and see how products fit into their everyday lives, and that’s exactly what we’re delivering.” Hannah Humble, Senior Digital Brand Manager at adidas, added: “Amazon custom solutions have enabled us to deliver high‑quality content at speed, ensuring we stay responsive to our customers’ needs. We look forward to continuing our collaboration and exploring new opportunities to work together in the future." The result? A connected experience across the full shopping journey – from discovery to purchase – helping adidas showcase its personality, highlight its products, and connect with customers in meaningful ways. #adidas #AmazonFashion #Sportswear #FashionMarketing #AmazonFashionAndSports

Celebrating style, creativity, and connection in the heart of Milan! We hosted an intimate cocktail evening alongside The Business of Fashion at the beautiful home of Martina Mondadori, founder and Editor-in-Chief of Cabana magazine. A brilliant mix of creatives, designers, and fashion voices came together to share perspectives about the future of the industry. Co-hosting with Imran Amed, founder and CEO of The Business of Fashion, Jenny Freshwater and Ruth Díaz Barrigón welcomed guests to an evening of genuine connection and meaningful discussions with some of the most influential voices in luxury fashion, at the height of #MilanFashionWeek. Speaking about the evening, Ruth Díaz Barrigón, VP, Country Manager Spain and Portugal & EU Fashion and Sports, shared: "Milan has always understood luxury in a way that's both timeless and forward-thinking – and that's exactly the balance we're working to achieve. We're here for the long term, building the technology to create luxury experiences that will resonate with brands and customers alike." Jenny Freshwater, VP, Amazon Fashion & Fitness, added: "What made last night special wasn't just the setting; it was the opportunity to listen, learn, and connect with the people defining luxury's evolution. These conversations shape how we're continuing to evolve our offering. Thank you to BoF and everyone who made it such a memorable evening." Swipe for the highlights from the evening here 👇

Exciting news — Marks & Spencer has arrived on Amazon Fashion & Sports, bringing timeless style and everyday essentials to even more customers. Our customers in Germany, France, Italy, and Spain can now shop their Marks & Spencer favourites across womenswear, menswear, and kidswear on Amazon.    With this launch, Marks and Spencer is tapping into our Pan-European Fulfilled by Amazon programme to reach new customers across Europe efficiently, while minimising operational costs and complexity. “Our purpose is to bring the best of M&S to customers around the world. Through our marketplace partnership with Amazon, we’re able to accelerate our online global growth in Europe. This is a key strategic market where our trusted brand and stylish fashion offer resonate with customers,” shared Mark Lemming, Managing Director of International at M&S. Riccardo Capretti General Manager, EU Fashion and Sports Marketplace at Amazon, added, “Through a strategic investment in FBA as a core pillar of the supply-chain strategy and visibility-boosting ad placements, we are helping Marks & Spencer grow its brand presence with Amazon.” We’re thrilled to bring this much-loved British brand, known for exceptional quality, style, and trusted value, to even more customers across Europe, making its stylish collections just a click away. Swipe to see how Marks & Spencer is working with Amazon to reach new customers in Europe👇 #MarksandSpencer #AmazonFashion #FashionInnovation #FashionCollaboration