Inventing unparalleled automotive experiences
Amazon Smart Vehicles is creating transformative voice products and services that enable automotive OEMs to deliver personalized, proactive, and intuitive digital experiences. Through Alexa Custom Assistant, Amazon is helping automakers build sophisticated in-vehicle voice assistants that anticipate needs, learn preferences, and become essential companions on every journey. By merging Amazon's tech foundation with in-vehicle context, we deliver seamless, intelligent experiences that combine natural interaction, predictive assistance and contextual understanding.
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2.2M+
Amazon Automotive enabled vehicles
18+
Automotive
brands
68K+
Custom endpoints available
46+
Languages supported
Alexa Custom Assistant (ACA) delivers a sophisticated in-vehicle AI experience that seamlessly integrates with your automotive brand. This hybrid edge/cloud solution leverages Alexa's GenAI technology alongside Amazon and AWS Partner LLMs, including Amazon Nova and Anthropic Claude, running on core AWS services like EC2, Sagemaker, S3, Bedrock, and DynamoDB. ACA is designed to extend your brand, personality, and custom capabilities to your customer base through voice and imagery. By combining reliable performance, natural conversation, and seamless digital integration, ACA transforms the vehicle experience from isolated devices to all-around companion—delivering on customer expectations while strengthening your brand connection through advanced AI technology.
Trusted and personalized
Edge-first hybrid technology powers contextual and personalized experiences to delight customers.
Ready-made solution
Pre-built auto domains and Alexa+ foundation ensure speed to market and investment durability in the future.
Brand-centric experiences
Amazon's customizable experiences enable you to build for your brand and safeguard your priorities.
ACA blends Amazon's customer understanding with your in-vehicle expertise to create magical experiences for all customers, while keeping your brand at the center.
Brand centric experience
- Fully customizable
- Own the interface
- Elevate your brand
- Increased customer retention
- Data driven marketing
Comprehensive Gen AI Integration
- Custom experiences
- Smart home
- Seamless journey across devices
- Proactive + predictive assistance
Edge First Hybrid Architecture
- Edge-cloud orchestration with offline capabilities
- Low latency
- High performance
- Local models
Pre-Built Alexa+ Foundation
- Scalable implementation
- Access to Amazon APIs
- 3P services
- IIntegration with Amazon services
Future Ready Flexible Platform
- Rich partnership
- Dedicated support
- Collaborative innovation
- Continuous evolution
Watch how leading automotive companies are transforming their in-vehicle experiences with Amazon's voice technology.
Next-gen Alexa Custom Assistant is hitting the road, and BMW Group is the first to bring it to life.
BMW wins First Prize at the auto motor sport Tech Award 2025 for their voice assistant.
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