Balancing Multiple Projects at Once

People often ask how we manage complex projects as a team of 100 people in 35 countries, and since I'm currently revamping our documentation on this subject, that info is top of mind. Here's 29 pages of content condensed into 1 LI post for a sneak peek into our DO (Doist Objectives) System 👀 It starts with our annual roadmap, which the leadership team builds in Q4 of the prior year. To execute that plan, we organize our work into four areas of priority (Strategic Priorities, aka SPs), each running multiple initiatives simultaneously in quarterly "cycles", and overseen by a Directly Responsible Doister (DRD): • Brand (DRD: CMO): Marketing campaigns, brand evolution, growth initiatives • Product (DRD: Head of Product): New features, user experience improvements, product strategy • Engineering (DRD: CTO): Platform stability, performance optimization, technical infrastructure • Doist (DRD: 🙋🏻♂️): Internal tools, company operations, team effectiveness Planning kicks off four weeks before each quarter when the CXOs provide the DRDs with general guidance and goals. We respond by proposing general plans for DOs (Doist Objectives; projects/initiatives) in line with our annual roadmap. Two weeks before the new quarter begins, the DOs are agreed upon and the team Heads assign team members to cross-functional "Squads" as "Squad Leaders" and "Squad Members". **See photos below to illustrate the squad infrastructure. Each SP typically runs 2-5 major DOs per quarter, meaning we're executing 12-16 significant projects at any time. The quarter begins with a two-week "Foundation Phase", where squads: • Deep dive into the challenges and opportunities their squad faces • Conduct user research • Create comprehensive specs detailing their proposed solutions • Align on execution approach • This phase ensures we have the space to avoid diving too deep into the upcoming cycle while working on the current cycle From there, squads maintain momentum for the following 10 weeks in the "Execution Phase" through established rituals: • Weekly "snippets" in Twist for progress updates and transparency (our version of an async standup meeting) • Bi-weekly recorded demos to showcase work in-depth • Monthly retrospectives on squad health for continuous improvement • Monthly companywide updates on each strategic priority's DOs • Monthly strategic reviews/adjustments by the leadership team • Expectation = each squad should "ship" something weekly Of course, we manage most of this using Twist for communication and Todoist for project management, but more so than the tools, this system works for us because we emphasize clear ownership/autonomy, transparent communication, and just enough processes to stay coordinated without slowing the team down. That was a lot to digest, but I hope it's helpful. Let me know if I can expand on anything or answer any other questions 👇

Stuck in an endless loop of client changes? Lost track of what revision this constitutes? Yeah. Been there. Done that. The secret? It's not about saying no. It's about saying yes to the right things upfront. Every project that goes sideways starts the same way: Vague agreements. Fuzzy boundaries. Good intentions. Six weeks later you're bleeding money and everyone's frustrated. Here's my framework after 30 years of running two 8-figure businesses: The SOW is your salvation. Not some boilerplate template. A real document that covers: • Exact deliverables (not "design work" but "3 homepage concepts, 2 rounds of revisions") • Hours of operation ("We respond M-F, 9-5 PST. Weekend requests get Monday responses") • Revision rounds spelled out ("Round 1 includes up to 5 changes. Round 2 includes 3.") • Feedback cycles defined ("48-hour turnaround for client feedback or the project may be delayed or additional fees may be incurred") But here's what most people miss— Don't work on client notes immediately. Client sends 37 pieces of feedback at 11pm Friday? Producer sends conflicting notes from the CEO? Marketing wants one thing, sales wants another? Stop. Collect everything first. Resolve the conflicts. Get on the phone and discuss it with your client to get alignment. Separate the "have to haves" from the "nice to haves". Then present unified changes. "Based on all feedback received, here are the 8 changes we'll implement. This constitutes revision round 2 of 3." Watch how fast the random requests stop. No extra work that goes unappreciated. No more feelings of being taken advantage of. Communicate before the crisis, prevents the crisis from happening. "Just so you know, we're entering round 2. You have one more included. After that, it's $X per additional round." No surprises. No awkward money conversations. No resentment. Scope creep isn't a them problem. It's a you problem. And that's good news, because that means you are in control. They're not trying to take advantage. They just don't know where the boundaries are because you never drew them. Draw the lines early. Communicate them clearly. Everyone wins. What's your most painful scope creep story? What boundary would've prevented it? Small Business Builders #projectmanagement #clientmanagement #businessgrowth

How I Track 10+ Projects at Once as a Program Manager at Amazon It’s a question I get a lot: How do you stay on top of everything without letting something slip? Different teams. Different timelines. Different deliverables. And a lot of noise. Here’s how I keep it all moving…and still make it home for dinner: 1/ I use one central tracking system for everything ↳ One doc, one view. ↳ If it’s not in the tracker, it doesn’t exist. ↳ I update it daily and keep it brutally simple. 2/ I start every week with a 15-minute self check-in ↳ What’s behind? What’s on track? What’s at risk? ↳ If I don’t do this Monday morning, the week runs me instead of the other way around. 3/ I color-code by priority and risk ↳ Green means I don’t need to touch it. ↳ Yellow means it needs a check-in. ↳ Red means I need to escalate or unblock. 4/ I follow up with context, not just reminders ↳ “Just checking in” turns into “We need this by Friday to keep X on track.” ↳ People respond to clarity, not pressure. 5/ I keep a running weekly update for leadership ↳ 3 bullets: what moved, what’s stuck, and what I need help with. ↳ It keeps everyone informed without another meeting. Managing 10+ projects isn’t about multitasking. It’s about systems, focus, and momentum. You don’t need to know everything. You just need to know where to look…and what to move next. How do you track your priorities without getting overwhelmed?

Frank Slootman built Snowflake by finding "drivers." Keith Rabois scaled multiple companies by hiring "barrels." Different words for the same operator: people who take ownership of hard problems and ship without waiting. Most companies have too few. They add headcount thinking it creates leverage. It does the opposite. Headcount is not leverage. Drivers are. Execution capacity = # of drivers × authority per driver Five drivers can run five initiatives. Add fifty coordinators and you're still stuck at five initiatives. Every hire costs 135 days you can't recover. First Round tracked this: ~45 days to close a candidate, ~90 days before they're productive. Hire the wrong person and you've burned 4.5 months waiting for capacity that never arrives. Here's how to build your startup for drivers: 1. Test for ownership in work trials Give candidates a real problem from your business. Something messy with no obvious answer. Give them a few weeks (or months) and access to your team. Drivers define success without asking you to scope it. They decide and tell you what they decided, not ask what to decide. They ship something real - a prototype, a plan, a first version - not endless meetings. They elevate your team. 2. Structure your drivers as player-coaches, not coordinators Your drivers must stay on the field shipping and leading simultaneously. This keeps decisions close to the work. What this prevents: when drivers stop executing, they become coordinators. More coordinators means more meetings, more alignment, more overhead. But output stays flat because execution still depends on driver count. 3. Assign clear ownership and protect focus Apple puts one Directly Responsible Individual (DRI) on every deliverable. Amazon assigns Single-Threaded Leaders to big bets with protected calendars and full decision rights. Copy both. Write "Driver: [Name]" at the top of every brief. One mission, one owner. If two names appear, neither owns it. Then protect their focus. If your drivers are split across multiple initiatives, the equation breaks. A driver on three projects delivers less than three drivers on one project each. Block their calendars. Limit status updates and meetings. Give them uninterrupted time to execute. Run this audit: List your top 10 projects this quarter. Put one name (the driver) next to each. If you wrote two names, fix it. Verify each driver has real authority to decide and isn't split across projects. Large teams with unclear ownership lose to small teams with concentrated authority. The companies that scale fastest don't have the most people. They have the most drivers with the widest scope.

𝐓𝐡𝐨𝐬𝐞 𝐖𝐡𝐨 𝐓𝐫𝐲 𝐉𝐮𝐠𝐠𝐥𝐢𝐧𝐠 𝐓𝐨𝐨 𝐌𝐚𝐧𝐲 𝐁𝐚𝐥𝐥𝐬 𝐅𝐚𝐢𝐥 𝐌𝐢𝐬𝐞𝐫𝐚𝐛𝐥𝐲. You’re juggling three balls, it feels you’ve got this. Now you’re juggling four, it’s tough but you manage. Now you’re juggling five, chaos builds. Now you’re juggling six, you drop all of them! That’s exactly how cognitive load feels. When your brain is juggling too much information and too many decisions at the same time. As a psychologist, I see this all the time. People think they’re indecisive or unproductive, but the truth is, their mental bandwidth is maxed out. 𝐂𝐨𝐠𝐧𝐢𝐭𝐢𝐯𝐞 𝐥𝐨𝐚𝐝 - 𝐭𝐡𝐞 𝐦𝐞𝐧𝐭𝐚𝐥 𝐰𝐞𝐢𝐠𝐡𝐭 𝐨𝐟 𝐩𝐫𝐨𝐜𝐞𝐬𝐬𝐢𝐧𝐠 𝐭𝐨𝐨 𝐦𝐮𝐜𝐡 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 𝐨𝐧𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐛𝐚𝐫𝐫𝐢𝐞𝐫𝐬 𝐭𝐨 𝐜𝐥𝐞𝐚𝐫, 𝐜𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐭 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧-𝐦𝐚𝐤𝐢𝐧𝐠. When your brain is overwhelmed, even small decisions feel monumental. That’s why you might spend ages picking a restaurant after a day of big meetings. Your brain isn’t lazy—it’s overworked. But it’s not just about feeling tired. Cognitive load impacts the quality of your decisions. The more overwhelmed you are, the more likely you are to choose what’s easy, familiar, or convenient, not necessarily what’s best. Sounds scary. Right? I’ve worked with clients who felt stuck, unable to decide between career moves, new opportunities, or even personal goals. Most of the time, the problem wasn’t indecision. It was the sheer amount of information and options clouding their minds. 𝐒𝐨, 𝐡𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐥𝐢𝐠𝐡𝐭𝐞𝐧 𝐭𝐡𝐞 𝐦𝐞𝐧𝐭𝐚𝐥 𝐥𝐨𝐚𝐝 𝐚𝐧𝐝 𝐦𝐚𝐤𝐞 𝐛𝐞𝐭𝐭𝐞𝐫 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬? → 𝐋𝐢𝐦𝐢𝐭 𝐘𝐨𝐮𝐫 𝐈𝐧𝐩𝐮𝐭𝐬: Be selective about what you consume. Your brain wasn’t designed to process infinite notifications or social feeds. Filter and focus. → 𝐁𝐚𝐭𝐜𝐡 𝐒𝐢𝐦𝐢𝐥𝐚𝐫 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬: Make decisions in clusters. Planning your week’s meals in one go is far less taxing than deciding every day. → 𝐒𝐞𝐭 𝐁𝐨𝐮𝐧𝐝𝐚𝐫𝐢𝐞𝐬: Not every choice deserves endless time. Give yourself limits. Trust your instincts and move forward. One client came to me overwhelmed by decisions, from strategic career moves to daily operations. We simplified her processes, grouped her tasks, and gave her decision-making space. Within weeks, she felt clearer, more confident, and far more in control. Cognitive load isn’t something you can escape entirely, but you can manage it. By reducing the mental clutter, you create space for clarity, confidence, and focus. If this clicks with you, I’d be delighted to share more insights into the psychology of decision-making with your team! Let’s get talking! #decisionmaking #team #mentalhealth #career #psychology #personaldevelopment

Excellent tips here illustrating how a subtle change in tone can have a massive influence upon how your message is received. 1) Acknowledge Delays with Gratitude "Sorry for the late reply…" "Thank you for your patience." 2) Respond Thoughtfully, Not Reactively "This is wrong." "I see your point. Have you considered [trying alternative]?" "Thank you for sharing this—I appreciate your insights." 3) Use Subject Lines That Get to the Point "Update" "Project X: Status Update & Next Steps" 4) Set the Tone with Your First Line "Hey, quick question…" "Hi [Name], I appreciate you. I wanted to ask about…" 5) Show Appreciation, Not Acknowledgment "Noted." "Thank you for sharing this—I appreciate your insights." 6) Frame Feedback Positively "This isn’t good enough." "This is a great start. Let’s refine [specific area] further." 7) Lead with Confidence "Maybe you could take a look…" "We need [specific task] completed by [specific date]." 8) Clarify Priorities Instead of Overloading "We need to do this ASAP!" "Let’s prioritize [specific task] first to meet our deadline." 9) Make Requests Easy to Process "Can you take a look at this?" "Can you review this and share your feedback by [date]?" 10) Be Clear About Next Steps "Let’s figure it out later." "Next steps: I’ll handle X, and you confirm Y by [deadline]." 11) Follow Up with Purpose, Not Pressure "Just checking in again!" "I wanted to follow up on this. Do you need any additional details from me?" 12) Avoid Passive-Aggressive Language "As I mentioned before…" "Just bringing this back in case it got missed."

Every task that comes to me is urgent and important. Sound familiar? This is a challenge many of us face daily. Early in my career, prioritization was relatively straightforward—my manager told me what to focus on. But as I grew, the game changed. Suddenly, I was managing a flood of requests, far more than I could handle, and the signals from others weren’t helpful. Everything was “important.” Everything was “urgent.” Often, it was both. To handle this effectively, I realized I needed to develop an internal prioritization compass. It wasn’t easy, but it was transformative. Here are 6 strategies to help you build your own: 1/ Be crystal clear on key goals Start by understanding your organization’s goals—at the company, department, and team levels. Attend organizational forums, departmental reviews, or leadership updates to stay informed. When in doubt, use your 1:1s with leaders to ask: What does success look like? 2/ Deeply understand KPIs Metrics guide decision-making, but not all metrics are equally valuable. Take the time to understand your team's or function's key performance indicators (KPIs). Know what they measure, what they mean, and how to assess their impact. 3/ Be assertive to protect priorities Not every task deserves your attention. Practice saying “no” or deferring requests that don’t align with key goals or metrics. Assertiveness is not about being inflexible—it’s about protecting your capacity to focus on what truly matters. 4/ Set and reset expectations Priorities change, and that’s okay. What’s not okay is working on misaligned tasks. Keep open communication with your manager and stakeholders about evolving priorities. When new demands arise, clarify and reset expectations. 5/ Use 1:1s to align with your manager Leverage your 1:1s as a strategic tool. Share your current priorities, validate them against your manager’s expectations, and discuss any conflicts or challenges. 6/ Clarify the escalation process When priorities conflict, don’t let disagreements linger. If you can’t agree quickly, escalate the issue to your manager. This avoids unnecessary churn, ensures trust remains intact, and keeps momentum focused on results. PS: You won’t always get it right—and that’s okay. Treat each misstep as an opportunity to refine your compass. What’s one tip you’ve used to prioritize when everything feels urgent? --- Follow me, tap the (🔔) Omar Halabieh for daily Leadership and Career posts.

Ever feel like your brain is juggling 100 browser tabs at once? We're one month into 2026 so I’m sure a lot of people feel that way. One of the most useful ideas I’ve taken from Getting Things Done by David Allen is the “mind like water” principle. It’s not just a productivity metaphor, it’s a mindset. The idea is simple: your brain is great at thinking, not remembering. When you try to store everything in your head (tasks, worries, ideas) you burn mental energy just keeping track of it all. “Mind like water” means building a system outside your head so your mind can stay calm, clear and responsive. Here’s what that looks like in practice: - Clarifying next actions: Instead of “plan our company’s annual kickoff,” you define the first step like “book a meeting with A, B, and C to confirm the venue.” - Having a trusted task system: You capture ideas and to-dos the moment they arise (on your phone, notebook, or app) so nothing stays stuck in your head. - Regular reviews: A weekly check-in to update priorities, close open loops, and reset for the week ahead. One skill I’ve worked really hard to build (and still am) is equanimity. Tools like GTD have helped — because when you have a setup that supports clarity, you don’t need to force calm. You just return to it. What’s your go-to move when your brain’s at capacity?

We treat multitasking like a badge of honor. But here's what I learned in the cockpit:   It's the fastest way to lose focus on what actually matters.   When you're flying at 500 miles an hour, you don't have the luxury of doing everything at once. That's how mistakes happen. That's how things go wrong fast.   So fighter pilots use something called "task triage." Aviate. Navigate. Communicate. Fly the jet first. Then figure out where you're going. Then talk about it.   In that order. Every time.   That framework still guides how I operate now. Because when life feels chaotic, the question isn’t how do I do everything? It’s what actually comes first?   Here’s what that looks like outside the cockpit:   Aviate = the essentials The things that keep your life steady and functioning → sleep, nutrition, your health → your primary relationships: spouse, kids, the people who matter most   Navigate = forward progress The simple, executable tasks that actually move you ahead → the work that matters, whether it’s a big goal or just doing your job well today   Communicate = everything else Explaining, updating, responding → emails, texts, meetings, keeping everyone in the loop   Most people flip that order. They start with communication and spend their whole day reacting.   So before you try to juggle it all, ask yourself: What’s my “aviate” right now?   Do that first. Then move forward from there. That’s how you stay effective without burning out.

Do this to Stay on track and maintain focus. 1. Set Clear Goals - Break your larger goals into smaller, manageable tasks. If your goal is to complete a project, break it into tasks like research, drafting, editing, and finalizing. Identify the most important tasks and tackle them first. 💡 TIP - Use the Eisenhower Matrix to categorize tasks by urgency & importance. 2. Create a Plan - Spend 10 minutes each morning planning your tasks & estimating how long each will take. 💡 TIP - Time Blocking: Schedule specific blocks of time for different tasks and stick to the schedule. Allocate 9-11 AM for focused work, 11-12 PM for emails, and 1-3 PM for meetings. 3. Eliminate Distractions - Use apps like Freedom or StayFocusd to block distracting websites. Keep your workspace tidy and free from clutter. 💡 TIP - Spend 5 minutes each day for organizing your desk. 4. Use Productivity Tools - Use Trello, Asana, or Todoist to keep track of tasks and deadlines. 💡 TIP - Pomodoro Technique: Work for 25 minutes and then take a 5-minute break. Repeat this cycle to maintain focus and avoid burnout. 5. Practice Mindfulness - Incorporate short meditation sessions into your daily routine to improve focus and reduce stress. Use apps like Headspace or Calm for guided meditation. 💡 TIP - Mindful Breathing: Take deep breaths and focus on breathing to bring your attention back when you feel distracted. 6. Take Regular Breaks - Take regular short breaks to rest your mind and avoid fatigue. 💡 TIP - Take a 5-10 minute break every hour to stretch and move around. Physical Activity: Incorporate light exercises or stretches during breaks to rejuvenate your energy. Do a quick set of stretches or a short walk to refresh your mind. 7. Stay Organized - Keep a daily to-do list and check off completed tasks to stay motivated. Use a notebook or digital app to list your tasks for the day and enjoy the satisfaction of checking them off. 💡 TIP - Use a calendar to schedule meetings, deadlines, and important events. 8. Set Boundaries - Establish clear boundaries between work and personal time to avoid burnout. 💡 TIP - Set a specific end time for work each day and stick to it. Let others know your work hours and availability to minimize interruptions. 9. Stay Motivated - Celebrate small wins and reward yourself for completing tasks. Treat yourself to a favorite snack or activity after finishing a big task. Maintain a positive attitude and remind yourself of the reasons behind your goals. 💡 TIP - Keep a journal of your achievements and review it when you need a motivation boost. 10. Reflect and Adjust - Regularly review your progress and make adjustments to your plan as needed. Spend 15 minutes at the end of each week reviewing what worked well and what didn't. 💡 TIP - If you notice certain times of the day are less productive, adjust your schedule to match your peak performance.